What Makes a Killer Email Marketing Campaign?

Do You Know What Makes  a Killer Email Marketing Campaign?









Email Marketing just works





It continuously produces measurable results, not just in terms of sales but also engagement, which is a crucial component for building relationships and inspiring trust with your readers.






Have you ever found yourself racking your brain for hours, trying to come up with ideas and topics for your email marketing campaigns?






As an entrepreneur and marketer, one of the most challenging problems  that I constantly face is figuring out what content I should send to my email subscribers to keep them engaged and coming back for more.





“You have to do your part and create great content that appeals to, engages, and moves your readers to take action, regardless of what you might want that to be”…..says Kim George





Killer email marketing campaigns are written material that:

  • Attracts meaningful and qualified leads. Readers who look and read through your emails regularly are generally buyers who are either ready to buy now or are conducting research for a future purchase.

  • Engages your readers. When readers are engaged with your email content, they will share your information with others and respond back to you with comments.

  • Educates your readers. Killer email marketing content is material that is written based on thorough research and information based on experience, studies, statistical reports, and other reliable sources.

  • Convinces your readers to take action. Great email content will encourage your readers to follow through on your offers.









Here are 7 Tips for Creating Killer Email Marketing Campaigns from Kim George, the founder of Small Business Sense, and guest blogger for Firepole Marketing





Tip #1 –  Create Personalized Yet “Attention-Grabbing” Email Subject Lines

  • The headlines that you use in your email marketing copy will determine if your content gets read or overlooked – simple as that.

  • Examples of personalized email subject lines with attention grabbing headlines are:

  • <Recipient Name>, Learn How to Sell Your Home Like a Real Estate Professional

  • <Recipient Name>, Did you receive our FREE Guide to Internet Marketing?




Tip #2  –  Write Email Campaigns with Your Target Audience in Mind

  • Your email messages should contain content that is valuable and relevant to your audience.  

  • The information that you add to your emails must be focused on how you can help your readers solve problems and satisfy their needs. 

  • Some ideas for content that you can send to your readers include:

  • Links to Helpful Tips and Resources in Your Industry

  • Special Reports

  • Free Training Videos

  • “Tips of the Week”




Tip #3 – Follow Trends in Your Industry

  • To create relevant and up-to-date information or your email marketing campaigns, you will need to monitor market and track trends in your industry.

  • To keep track of industry changes and news, here are some resources that you can use to get information and ideas for email content:

  • Feedly – use this application to read, follow, and share content from your favorite blogs and websites.

  • Alltop – get information on the most popular headlines and topics from around the web.

  • Google Trends – find out what keywords people are using to find content in your industry and what kinds of topics they’re most interested in.

  • Twitter – discover what’s trending on twitter using hashtags relevant to your industry.




Tip #4 –  Subscribe to Newsletters of Authoritative Figures and Trendsetters in Your Industry

  • Following and subscribing to the newsletters of trendsetters in your industry will not only keep you informed, but it will also give you ideas for content that you can share with your email list.





Tip #5 –  Educate Your Readers

  • Here are a few tips on how you can keep your readers informed with up-to-date information in your industry:

  • Share your real-life stories to inspire and move your readers.

  • Offer ideas from authoritative figures and organizations in the industry (you can conduct interviews for this).

  • Use images, videos and infographics.

  • Offer tips and tutorials for using your product or service.




Tip #6 –  Write Email Messages in a “Conversational Tone”




Tip#7 – Include a Call-to-Action in your Email Marketing Campaigns

  • Some examples of popular calls to actions that you may consider using in your email marketing content are:

  • Learn More about our Online Marketing Toolkit here.

  • Click here to watch this video.

  • Sign up for our <Marketing and Training Crash Course>.

  • Download your FREE Marketing Kit.






Marketing should not be a “fly by the seat of your pants” activity.





Instead, your marketing activities (email included) should be planned out in advance.





Always remember: a killer email isn’t one that bores readers to death with big blocks of words and text that are hard to understand.





Instead, killer email content considers the readers first and foremost and offers them information that they can apply to their personal lives or businesses.









Are Your Emails Full of Killer Content?







If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!




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To Your Success,
Joan Harrington

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