Do You Let These 5 Excuses Stop You From Sharing Your Knowledge In Your Industry?
So, you want to be known in your industry? Not real world well-known, but well-known enough in your niche that people recognize your name online.
“Isn’t that the whole point of building an audience-based business? It’s so customers will know who you are. So people will trust you and come back to you for solutions. Most importantly that you’ll be recognized as an authority in your niche”……says Lisa C. Baker (the outreach coordinator for Firepole Marketing)
But, you have a problem…….YOU DON’T FEEL QUALIFIED, right?
Ok, so you’ve been working in your industry for a while. You know something about your topic. But do you really know enough to call yourself an authority?
Can you really put your voice out there next to the top leaders in your niche and claim you have something worthwhile to add?
If you’re reading this blog post , shared from Lisa’s post on Firepole Marketing, chances are that you do have something valuable to add to the conversation in your niche.
In fact, you can probably do more than just talk about it. You might even know enough to write an entire class on your topic. And maybe, that’s exactly what you should do.
Because if you’re serious about getting well-known online, teaching a class is the best way to do it.
If you have knowledge that helps people, you shouldn’t keep it to yourself. By creating an online course, you can leverage your knowledge to help a lot more people — and do it in a way that also builds a sustainable foundation for your business.
>>>>At MNU we can help you do just that….click here to learn more<<<<
So before you decide you’re not good enough to teach an online course, take a long hard look at the following 5 excuses from Lisa Baker’s post on why you think you shouldn’t. Because maybe you’re right, and you’re really not qualified to teach.
Excuse #1: You Don’t Know Enough About Your Topic
- You think you don’t know enough about your topic to teach other people about it.
- If you have a blog, then you know more than you think.
- But when you look at the top voices in your industry, you know you’re just a small fry.
- But stop and think for a minute.
- How many posts have you written?
- You’ve learned a lot more than you realize — just by blogging.
- If you’re like most bloggers, then you already knew quite a bit about your topic before you started.
- You already had a strong base of knowledge, and since then, you’ve learned a lot, just by writing and researching about it.
- Blogging by itself doesn’t automatically make you an expert in your topic, but it can take you a long way toward expert status.
Excuse #2: You Think No One Will Listen to You
- What if you haven’t been in your industry for very long, or there are lots of other people who know much more than you do?
- What if your industry is really crowded, and everyone else has been doing and teaching this longer than you have?
- Even if you do have some knowledge, what makes you an authority?
- You can still be an expert — if you target the right audience.
- You see, to teach something, you don’t have to be the best in the world.
- You don’t even have to be the best in your industry.
- You only need to be more knowledgeable than the people you’re teaching.
- So the key is to choose the right people to teach.
- One way to do this is to position yourself as a teacher for non-experts.
- But what if there’s already a lot of competition teaching beginners in your industry?
- Then you can become an expert by stepping outside of your industry.
- By taking your knowledge outside of your usual topic, you might find that what “everyone knows” in your industry is fresh, valuable information outside of it.
Excuse #3: You Don’t Know Anything About Effective Teaching Principles
- Maybe you’re convinced now that you might have some valuable knowledge to share.
- But that doesn’t make you a teacher.
- Teaching is a whole separate skill — you need to know how to help people learn, how to present information in a way they’ll understand, and how to design a course.
- And you aren’t a teacher.
- You’re just a business owner with specialized knowledge.
- But that’s actually the most important reason why you should consider teaching.
- Have you ever heard the saying, “Those who can’t do, teach”?
- There are plenty of teachers who are also capable in their fields, but the truth is that most people who are making money doing something don’t bother to teach it.
- If you’re successful at something and you know how to do it well, you can help other people do it too — and you’ll be a much better teacher than someone who only knows how to teach but doesn’t have your specialized skill.
- You’ve already learned a lot of new skills in order to launch your online business, and teaching is just another type of skill — one that’s well worth learning.
Excuse #4: You Don’t Have an Interesting Personality.
- There’s more to great teaching than understanding the principles, right?
- Great teachers are funny. Entertaining. Motivating. Exciting.
- It’s true that it’s easier to hold the attention of students if you’re funny and entertaining.
- But when you’re creating online courses, you don’t need to worry about holding the attention of a large audience.
- For online learners, you just need to be able to explain the topic in a way that’s clear, concise and informative to a single motivated learner.
- That doesn’t take a big personality.
- It just takes knowledge and the ability to speak clearly.
- What really motivates students in an online learning environment isn’t a funny personality or an entertaining speaker.
- It’s engagement.
Excuse #5: Teaching Isn’t Part of Your Business Model
- What if you’ve already established a business model, and teaching simply isn’t part of it?
- Sure, you might have useful knowledge you could share with your audience, and sure, maybe you could learn to teach.
- But what if it’s just not what you want to do?
- Ultimately, of course, that’s a decision that only you can make.
- But, the reality is that teaching online courses is a great business model.
- It’s incredibly scalable: you can create a course once and then sell it to an infinite number of students.
- It’s replicable: once you have a good system in place, you can create new courses whenever you want.
- And it’s valuable: if you do it right, your students will see real results, which will grow your reputation and your audience.
- If you want a sustainable way to grow your mission and your business, it’s a model you really should consider.
- You can grow your audience, establish your authority, and help your students make the world a better place.
Why not start learning the teaching skills you’re missing?
Stop your excuses.
Stop being scared.
You’ve got important knowledge.
You’ve got something valuable to share.
You’ve got a sustainable, profitable business to create.
And getting well-known?
That is just a BONUS.…..
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To Your Success,