What’s Your Framework For Your Marketing Plan?
If you ever feel stuck or overwhelmed with your marketing, just come back to this post…..
The 7-step framework of your marketing plan from Sonia Simone, Copyblogger………..let’s get started………..
1. Who do you help and how do you help them?
At the heart of every strong marketing message are two factors:
- Who do you serve?
- In what way, specifically, do you serve them better than any of their other options?
Answer these two questions carefully, and the rest of your marketing message will flow so much more easily.
- Add a simple call to action and you have a “good enough” core marketing message that can bring you a surprisingly long way.
2. Blog content creates “attraction”
The most important function of your blog is to attract and grow the audience of people who are paying attention to you.
- A blog is your starting point to increase your influence and authority, and to let the world know you know your topic.
- To make sure you’re being strategic about the content you post there, go grab Copyblogger’s Content Marketing Strategy ebook.
- And remember that SEO plays an important part in your attraction strategy……. How to Create Compelling Content that Ranks Well in Search Engines.
Start blogging today>>>CLICK HERE TO START YOURS
3. Solid email marketing deepens the relationship
- Blog content is great to attract and grow your audience, but it’s not usually the best platform to make a marketing offer. (The “pitch” that offers an exchange of goods or services for money.)
- Year after year email has shown itself to be the most cost-effective sales channel.
- Because it’s both very cheap and very effective.
- If email isn’t a part of your marketing mix, you’re missing out on the best way to convert your audience into actual customers.
- If you need a refresher on what works best in email marketing, grab Copyblogger’s ebook…here>>>>>Email Marketing: How to Push Send and Grow Your Business
4. Offers are the lifeblood of every business
- An offer is, very simply, what you have to offer your audience in exchange for money.
- If you pair the right offer with the simple marketing message above, about 80% of your marketing work is done.
- The rest is refinement and optimization.
- If you have the wrong offer? (Defined as: something your audience doesn’t particularly want to buy.)
- First things first: Your offer must be something that people actually want to spend money on…..check out Copyblogger’s valuable post>>>>Does Your Customer Want What You’ve Got to Offer?.
- Here are a few different ways to structure your offer to make it even more appealing>>>>>>Dean Rieck’s series on 58 of the World’s Greatest Offers
5. The right place to make offers is on a landing page
- Many users have a tough time really paying attention to a long email.
- You need to offer more information in order to give your customer all the information she needs to make a smart purchase.
- The landing page is a streamlined, focused presentation of what you have to offer.
- What you have, what it will do for your customer, and what he should do next.
- Creating landing pages can seem a little intimidating, but they’re an invaluable tool in your marketing toolkit.
- You can grab Copyblogger’s free ebook on landing pages here>>>>>Landing Pages: How to Turn Traffic into Money.
6. Social media keeps the cycle flowing
- Now you have a marketing message, an attraction strategy (your blog), a prospect nurture strategy (your email list), and a conversion strategy (email message pointing your customer to a landing page).
- Take all that and grow it on your social media platforms
- Social media becomes strategic when it’s used to spark conversation and engage interest that funnels back to your primary content (your blog) and encourages opt-ins for your email list.
- You don’t need some course in social media marketing.
- You already know how to use social media.
- Be friendly, be useful, and share interesting things.
- Social media is just a good place to hang out with your audience, learn more about them, and be interesting.
- Save the offers and “marketing” for email list and landing pages, and you’ll find social media marketing much more fun.
7. Professional networking keeps your business growing
- All you need to do is to find some like-minded business owners and start networking
- You’ve got to face facts: As someone running a business (small or large), you’re not normal.
- Normal people work “day jobs” and assume that’s all they’re ever going to do.
- Normal people let other people define what they do all day long.
- Normal people are afraid to start businesses, because they’re afraid of the discomfort that comes from solving unfamiliar problems.
- Get out and find some other people crazy enough to start and run businesses.
- Use them as your sounding board for business challenges.
- Use them to try out your refinements to your marketing message.
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To Your Success,