The Complete Guide To Email Marketing Success
If you want to communicate directly with people who actually grant you permission to market to them, you must get in the email marketing game.
Email is more popular than any social media.
It’s more private.
“If you ignore email, you risk missing business opportunities”…..says Barry Feldman, Social Media Today
Here is how you too, can capitalize on email marketing
You need to build an email list.
- Think of your email list as your online marketing bank account.
- You want to make it grow.
- You accomplish this by asking the people who visit your site to give you their email address by offering them something of value.
- The most effective way to capture email leads is through landing pages.
- Offer free content
- • Videos
- • eBooks
- • Podcasts
- • Free templates
- • Checklists and guides
- • Content archives
- • A series of informative emails
- Invite visitors to subscribe
- Your blog is an ideal venue for getting new subscribers, that is, if you set it up to do so.
- Place opt-in forms in the sidebar of your blog post pages, preferably at the top.
Having an email list is one thing, but creating a list of loyal and enthusiastic readers is the real goal.
How to get readers to open and click the links in your emails.
- Curious readers click
- The big secret: invoke your reader’s curiosity and compel them to take action.
- Extreme focus
- Overwhelming readers with choices often results in no action.
- Send emails that focus on a desired outcome.
- Less is more.
- Be clear
- Clarity and simplicity are your allies in your emails.
- Help the reader help themselves with crystal clear directions.
- Use names
- Everyone’s favorite word is his or her first name.
- Readers will be more engaged and trusting of messages in which their name appears.
- Gather your readers’ names and use them.
Here are 3 of the most popular email types that have proven useful for online marketers.
- The most popular type of email, especially for businesses who consider themselves content marketers, is the enewsletter.
- They are useful for nurturing existing clients as well as engaging prospects.
- Because they usually include links back to your website, enewsletters are effective for creating traffic.
- You may have a product, service, event, or new information asset you want to inform your readers about.
- Though offer emails are generally sent to everyone on your email database, you may see better response rates by strategically segmenting your list by some type of category.
- Your offer emails direct readers to a landing page to gather the details.
- Autoresponders—often called “drip campaigns”—are created for the purpose of lead nurturing.
- Your prospects are sent a tightly connected series of emails introducing multiple pieces of content over time.
- Email service providers make it easy for you to create autoresponder series and schedule them the way you like (e.g. successive days, weekly, etc.).
- You craft autoresponders to nurture leads in the most targeted way possible.
- Your messages speak to a specific program and thus, focus on a singular conversion goal (sign-up, try, buy).
Here are 6 tips to improve your open rates
- Simple subject lines win
- Make your subject lines simple and relevant to your subscriber’s interests.
- The shorter, the better
- Write short subject lines.
- Nix the punctuation
- Write a phrase.
- But no period.
- No exclamation point.
- No asterisk.
- Questions marks are okay.
- Perfect your timing
- It’s important to time your email deliveries as well as you can
- Weekend emails perform better than you probably expect.
- Get insightful research findings from this great infographic.
- Stay away from spam filters
- Keep “free,” “save,” and other financial lures out of your subject line.
- Do not use cheeseball tricks such as using “Re: or Fwd:” in the subject line.
- Be a trustworthy sender
- The “sender” field is the first to appear in an inbox.
- Use your name or your company name.
- No exceptions.
Four email marketing no-no’s.
- No-no number 1: SPAM.
- Email marketing is for sending messages to people who told you they want them.
- There are no exceptions under any condition.
- You need permission from every recipient otherwise what you’re sending is SPAM, which may not be against the law, but is unethical and a complete waste of time.
- No-no number 2: Talking trash.
- The low prices and easy entry into email marketing inspires many businesses to have a hack at it.
- They send obnoxious hard-sell messages.
- Most will be filtered.
- The ones that get through will simply tarnish your credibility.
- No-no number 3: Not testing.
- HTML emails look different to viewers.
- Though your email may look good in your preview window, it may not in your recipient’s.
- Your email should be tested across the popular email services and client software types.
- No-no number 4: Ignoring the data.
- A ton of email marketers never look at their reports.
- They fail to notice open rates have slipped, their list is shrinking, or their emails are bouncing and getting marked as SPAM.
- You need to check your email statistics after every send.
Most importantly…….Keep this in mind……
Email is the purest form of permission marketing and the most effective way to boost your bottom line and grow your business.
It’s the only channel of online communication that remains private and provides a direct connection to your prospect.
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