Are These Missing From Your Marketing Strategy?

Do You Have A Marketing Strategy?







The 3 Things Missing From Your Marketing Strategy




“Don’t derail your marketing campaign by not taking advantage of these 3 key components”…..says  Carolyn Edgecomb, Impact Branding and Design




1.  Lack of Knowledge About Buyer Personas

  • Dig deeper to gain a better understanding of what their needs and wants are.
  • Learn about their demographics, pain points, background, shopping preferences, gender, age range, job role, etc.
  • There’s a lot to learn about your target audience and customers.
  • Just don’t forget to use that knowledge to engage, educate and interact with them.
  • This knowledge could bring you one step closer to closing a sale or forging a relationship with them.



2.   Context

  • It’s all about taking what you know about your customers and using that information to your advantage.
  • Don’t forget to use what you know to target your visitors.
  • Get them to reconvert.
  • Keep them coming back to your website.
  • Be a resource for them.
  • Use what you know about their needs, wants and interests to create content that will be attractive to them.
  • No one wants to read something that has no relevance to him or her



3.  A Plan

  • Marketing isn’t something you can just set and forget.
  • What actions are you going to take?
  • Know what steps you’re going to take before you jump right in.
  • You may want to develop a blog  as well as a social media publishing schedule to ensure that you’re staying on track and you’re actively engaging with your audience.
  • There is nothing worse than not having an active blog or social media profiles.

Create a plan that highlights your key activities that will ensure that you’re reaching your traffic and lead goals.

For example:

  • How many emails are you going to send each month?
  • How many landing pages are you going to create?
  • How often are you going to blog?
  • How many offers are you going to release this month?




If you need a great resource to help you with your marketing strategy, you can Download Impact’s Simple Marketing Plan<<<< Here





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To Your Success,
Joan Harrington





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