5 Must-Know Blogging Practices

5 Must-Know Blogging Practices You Need To Follow For A Successful Business Blog







Consider these statistics why blogging is so important for your online business……




Companies that blog convert 70% more leads.

57% of companies have acquired a customer through their blog. (Source: Hubspot)




Do you follow these 5 must-know blogging practices in your business?




1.  Strive for Relevance

  • Each post is an opportunity to reach an ideal consumer at their Zero Moment of Truth.
  • What challenges are they facing?
  • What questions are they asking?
  • By addressing these with each new blog post, you’ll ensure that your personas are finding you at the exact right moment.


2.  Stay Focused 

  • Highlight one concept and develop it in depth rather than confuse readers with bits and pieces from multiple unrelated ideas.
  • This will also allow you to produce a higher volume of relevant articles, as you’ll utilize each new post to thoroughly discuss one topic better than anyone else in your industry is.


3.  Create Intriguing Blog Titles 

  • To understand consumers collective attention spans, you only have to look to social media.
  • Tweets are 140 characters or less.
  • Vine videos are only 6 seconds.
  • People expect value quickly, so your business can’t afford to release a mediocre blog title.
  • Optimize titles for the human first.
  • How do they ask questions?
  • Consider keywords and search engines next by using tools like Google Trends to understand certain queries that are hot.
  • Lastly, make it sexy.
  • It’s the difference between 7 Apps That Will Make Your Marketing Easier, or 7 Apps Every Marketing Strategy Needs.


4.  Build Thought-Leadership 

  • Thought leadership isn’t about writing content that’s extremely high-level and conceptual.
  • It’s about helping people.
  • If your content is informative, instructional, and speaking directly to the needs of your audience, thought leadership is inevitable.


5.  Post Consistently 

  • Patchy content is the worst.
  • Consistently publishing content will increase your odds when it comes to generating traffic and leads, as it means more indexed pages in the search engines and more opportunities to be found.





The marketplace of social networks provides businesses with an expansive collection of tools.




Although they may all seem intriguing, it is critical to select a platform that is applicable to your business.




In order to avoid spreading yourself too thin, don’t take on every single network you can get your hands on.




Instead…..Select a network that meets the needs of your business.




Consider where your buyer personas are hanging out in terms of social networks, this will be the best outlet for you to engage with people you are looking to reach.








If you enjoyed this post and found TONS OF VALUE……please take a moment and share…..Thank You!




Sharing Is Caring!




To Your Success,
Joan Harrington

0 Replies to “5 Must-Know Blogging Practices”

  1. Hey Joan,

    All of these are very important. I would have to say that the top, main focus is the Title and having an Image connected with the title of your post.. this is the one that that your market is going to first see and if it’s intriguing they are going to dig further into your blog! You just have to make sure that the rest of your blog post is relevant to the title! Once you’re consistent with this, then you begin to build a great community! Thanks for sharing! Have a great weekend!

  2. I look at blogging as part of the social media. One of my friend sat up a web site and nothing more. Thought the people would be fighting to use her place, she was hosting weddings and no nothing at all.
    All though she change her mind about the wedding…She has some nice flowerbeds and is opening them to public as “Peace Gardens” and now feels it wise to expand out.

    Anyhow I like blogging…Coffee is on

  3. These are all keys to building a good blog, Joan.

    I think consistency is critical, but people need to be realistic. I’ve worked with new bloggers who want to post every single day in order to get ranked on the search engines, and have folks get to know them.

    After a while, though, they almost always burn out from this practice. Suddenly, they drop to once a week… and the search engine position their posts have enjoyed drop just as quickly. In fact, it brings down the ranking of their entire blog because the metrics are too inconsistent.

    So, set a posting goal you can really adhere to. Then adhere to it over the long haul. If you decide to increase or decrease the regularity of your blogging, do it gradually, not suddenly.

    Blogging is a great way to build an online business. You need to do it the right way, though.

  4. Great value and content as usual and I agree with allot of your readers comments too. The key is to be consistent and persistent.

    But if a person starts with the 5 blogging practices that you described they will be well on their way…

  5. Thanks for your value packed tips as always Joan 🙂
    Blogging consistently with relevance was my goal several months back and it has taken a lot of discipline to develop this habit.

    The five blogging practices should be given to all newbies that we meet so that they don’t have to struggle so long 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *