Not Making Sales With Your Current Audience? You Could Be Making These 3 Mistakes In Your Email Marketing
If you have a business, building and engaging the right audience is essential.
“Many online gurus will tell you to build a huge email list. But if that email list isn’t made up of the right people, then it isn’t worth anything”…..says Neal Samudre (an online business coach and copywriter at EssentialHustle.com)
When you speak to the wrong audience about your products/services, you waste your time, money, energy, and focus.
Speaking to the right audience benefits your business in a number of ways, such as:
- Giving you clients you truly want to work with, rather than clients you have to develop custom solutions for.
- Allowing you to create systems and scale, because you know the clientele you’re serving.
- Bringing in more recurring revenue by serving the group of people only you can help.
So if you aren’t making sales with your current audience, then you’re probably making one of the following 3 mistakes in your email marketing:
1. Your lead magnet isn’t targeted to your ideal buyer.
- A lead magnet (Honeypot) is, “an incentive you offer to potential buyers in exchange for their contact information.”
- You need to be smart about who your lead magnet appeals to.
- If your lead magnet is not specific, then your conversion rates will be low, and the small audience you do gather will not be the audience you want.
- Some questions to ask about your lead magnet before releasing it to the world:
- With this lead magnet, am I targeting people in my industry, or am I targeting people who need a product or service from my industry?
- Is there a clear correlation between this lead magnet and the product/service I want to sell?
- Does this lead magnet sell the value of my product/service, or will subscribers still need to be convinced about my product/service after they consume this lead magnet?
2. Your content isn’t compelling enough to keep your audience engaged.
- Entrepreneurs and small businesses build a great lead magnet that attracts thousands of people . . . but then they mess it up with the content that follows by making the classic mistake of only selling their core offer to their audience, and never giving.
- In other words, they never seal the deal with their content.
- Instead, they try to squeeze money out of people whose trust they haven’t earned yet.
- So, how do you know if your content is impressive enough for your audience?
- By tracking the open rates and click rates of the emails you send out after they download your lead magnet.
- If they’re low, fix your content.
- You want to offer more value than you sell to gain their trust right from the beginning.
- Here are a few tips for writing compelling content:
- When you write emails, start with a story of some kind.
- Think about your target audience’s situation, and develop a story that’ll make your audience think, “This is exactly what I’ve been through before!”
- Address a common misconception that your target audience might have in one of the early emails or content.
- If you have a piece of content that has done well in the past, like a webinar or a blog post, then send it to your audience.
- Write an email with a short description of then content, and wow them with it.-If you are pitching your product/service, don’t just talk about its features. Highlight the transformation possible.
- When writing content, keep a balance of talking about your audience’s main pain point and their main aspirations…. Really dig into their pain, and then show them what life could look like.
- Social proof is everything-When speaking to your audience, brag about yourself a little. Show where your work has been featured, but be humble about it. Testimonials add power to your pitch.
- Whenever you write content, make it visually appealing.-Include pictures and break down long paragraphs.
- Finally, be yourself! – No one likes feeling as if they’re speaking to a faceless brand rather than a person.
3. You don’t do anything to level up your subscribers.
- So when do you take subscribers to the next level?
- When do you give them the opportunity to become customers?
- By turning your subscribers into customers early on by selling them a tripwire, not your core offer.
- Let me explain.
- A tripwire is “an irresistible, super low-ticket offer (usually between $1 and $20) that exists for one reason and one reason only… to convert prospects into buyers.”
- The goal of a tripwire isn’t to make a full-time income.
- It is to turn new subscribers into buyers.
- That’s because if someone has bought from you before, they’re more likely to buy from you again.
- This is why it’s so important to level up your subscribers early on.
- Don’t wait to level up your subscribers.
- To build a quality audience, that audience needs to become buyers fast.
- In the end, building an online audience isn’t just a numbers game.
- Sure, a huge email list does help. But if that list doesn’t buy from you, it’s not worth it.
Are you ready to try the above 3 email marketing tips: Build a lead magnet that’s aligned with your offer, develop compelling content, and level up your subscribers in your next email marketing campaign?
Your audience will thank you for it.
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To Your Success,