The 4 Steps You Need To Learn That Will Help You Share To Social Media Better Than Ever
This is not rocket science.
Rather, it’s a very simple formula you can apply to your existing social media posting schedule starting today….
Enticing social media messages + a game plan for promoting new posts + best daily social sharing frequency + sharing your best content again = A lot more traffic from social media!
“The more compelling social messages you send for your content, the more traffic you’ll get. Yeah, it’s that simple”….says Nathan Ellering, CoSchedule
Here are the 4 steps you need to start planning your social media posting strategy that will help you to grow your traffic
Step 1: Write Compelling Social Media Messages That Get Clickthroughs
- Your social media messages are invitations to attend the party happening on your blog.
- Think of each message as a call to action:
- Sell your followers on the value they’ll get if they just click through to read your blog post.
- Make them question a current belief with the promise of a better solution to a problem.
- Make them feel like they’re missing out on something amazing.
- Here are a few examples:
- Write emotional headlines with one version for each of the following: how-to, list and question to diversify your social media posting schedule
- Ask close-ended questions that inspire curiosity.
- Write controversial messages that take a stance on behavior,beliefs, or feeling of belonging to make your followers feel they have to click to confirm or disprove their stance.
- Use humor
- Quote an influencer and lead your followers to a call to action to read your post.
- Appeal to the benefits or value proposition behind the click.
- Share a helpful, informational, or practical snippet from your post.
Step 2: Follow A Proven Social Media Posting Schedule Template For Every New Blog Post
- It just makes sense to schedule your social messages at the times when you typically get the most traffic from social media.
- So as you start developing your posting schedule template, use this Google Analytics custom report to find when your own audience is most active on your social networks.
- When you first use the report, you’ll see a landing page with a list of your networks.
- These are sorted according to your highest-trafficked social networks according to page views.
- Click through to any of your social networks in that list to find the specific time when you get that traffic.
Step 3: Know How Often To Post On Social Media Every Day
- Suggestions for how often to post on each social media network:
- Twitter: 15 tweets per day
- Facebook: 1 post per day, 2 posts per day if your audience is more than 10,000 friends
- LinkedIn: 4 posts a week, nearly 1 every weekday
- Google+: 2 posts every weekday
- Pinterest: 9 Pins every day
- Instagram: 2 times a day
Step 4: Set Up A New Social Media Posting Schedule For Your Most Successful Older Blog Posts
- You can get more traffic from your posting schedule by sharing a few more messages every day.
- Even though you’ve added lots of variety to the messages you write, it’s also helpful to share a wide range of content that will make your networks’ news feeds look diverse
- Social shares are like upvotes for your content—they help you understand which blog posts your audience finds so helpful, entertaining, or interesting that they want to share them with their own followers.
- You can use that information to help you decide which blog posts to continue sharing after your initial posting schedule for new content runs out of messages.
- You can also look at your Google Analytics to see which posts are getting the most page views and sessions.
- From there, you know which blog posts are naturally bringing in traffic back to your blog, so it just makes sense to share those posts again with a new posting schedule.
Think about the unique value proposition behind your post—the problem you’re solving for your readers through the gift of your content.
Remember, your social media followers are selfish (not in a bad way). They just care about themselves a lot more than anyone else, and they click through to read content because of an emotional need to improve themselves.
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To Your Success,