What Is The Most Powerful Tool in Your Marketing Arsenal?

What Do You Think is the Most Powerful Tool in Your Marketing Arsenal?

 

Think you know what the most powerful tool is?

Is it keyword research?

Copywriting?

Beautifully designed ad campaigns?

(Hint) It’s the driving force behind all of these things…..

The most powerful tool in your marketing arsenal is….

Psychology.

 

“Sales and marketing are really just about understanding consumer psychology why do people buy?”……says Neil Patel

 

In today’s post, I wanted to share with you Neil Patel’s  7 psychological insights so you can learn how to dramatically improve your game by leveraging Facebook marketing more effectively.

Download a cheat sheet of 7 psychological insights to develop a powerful Facebook strategy for business.

So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?

1. Kick rational advertising out the window

  • Most people are emotional creatures, not rational.
  • One of the most effective things you can do to improve your Facebook strategy is to quit relying on rational thinking as your main driver and start relying on customer’s emotions to take the wheel.
  • One of the most effective methods is to convey emotion through facial expression.
  • Facial expression is the only universally understood language, and the human brain is wired to process facial cues far more easily than written word.

2. Use color to catch attention and convey your message

  • Something that many marketers are aware of but rarely utilize is the power of color.
  • The human brain evolved to see red colors more vividly.
  • Colors are powerful. They’re a language unto themselves.
  • Color has a way of communicating that doesn’t depend on effective ad copy or even a smiling picture of a model.
  • Choosing the right color can drive up your engagement and improve your Facebook marketing.

3. Slash the price (by just one cent!)

  • Have you ever noticed how hard it is to find something in a supermarket that costs exactly $1 or exactly $5?
  • That’s because the human brain has evolved to discern the difference between prices based on the left-most digit.
  • While the brain may suck at math, this is an incredibly easy-to-implement tactic that can increase your Facebook ad conversions almost instantly.
  • Give it a try….Run a split test with differing price points, and see which one wins.

4. Use now as a trigger word

  • Your brain is wired for one of two basic responses: fight or flight. (“The instinctive physiological response to a threatening situation, which readies one either to resist forcibly or to run away.”)
  • Using the word now is a great way to capitalize on the brain’s propensity for impulsivity and get your customers to click on your Facebook ad.
  • Humans are wired to want now. 
  • Cater to that desire in your ads or social campaigns, and you’re sure to improve your scores, conversions, and engagement.

5. Focus on the images, not the words

  • According to most modern studies, the brain processes images much faster than text.
  • This means that when you are designing your Facebook or other social media campaigns, you should focus more of your time and energy on the images you are using than the text you include.
  • The more visual content you have and the better it is, the more successful your social media campaigns will be

6. Create scarcity

  • Ads featuring products with (perceived) scarcity instill a sense of urgency, influencing a customer’s desire to purchase.
  • It’s called the scarcity principle, and it will work wonders for your social media strategy.

7. Use odd numbers for opt-ins

  • Why?
  • Because odd numbers are, for whatever reason, more psychologically appealing.
  • Odd numbers improve engagement, increase click-throughs, and attract more eyeballs.
  • Odd numbers just work.

In Closing

Using human psychology is one of the most proven and consistent ways to increase your sales and conversions.

And the thing is none of these psychological insights are hard to implement!

That’s the power of consumer psychology.

Knowing a few insights can be powerful and can positively impact your marketing efforts!

If you want to see any of the above advice in action, simply run an A/B split test, utilizing the power of color, facial expression, and trigger words.

You’ll be AMAZED at the results.

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

Facebook Comments

65 Replies to “What Is The Most Powerful Tool in Your Marketing Arsenal?”

  1. Joan,
    Excellent post and loved the part on the psychology it is very important there is an article about the psychology of color and moods it creates with blog posts. Thanks for sharing.

    Lori English

    1. Yes it is very interesting to understand the psychology on why we buy, Tamuria 🙂 Colors like red stand out, so we tend to go closer to them 🙂 Thanks for your feedback 🙂

  2. Hi Joan,

    Great post. Psychology works on each of us in so many areas of our lives and most of the time we don’t realize it but you can bet the writer or creator knows about it; just as you have wrote about in your post.

    I’ve been using pictures more and I will have to try with colors too.

    Have a great new year.

  3. Very interesting stats in this post, Joan! As someone who rarely responds to ‘now’ in any advertising, I wonder if I am a bit of a contrarian. It makes sense that red would be a colour people take action on as it is the root chakra colour and represents are basic primal needs. The tip about odd numbers is new to me too! Lots to consider and thanks for sharing Neil Patel’s work with us. He always seems to get it right on!

    1. Thank you Beverley for noticing 🙂 Yes Neil Patel always seems to get it right with what value he shares, that is why I love sharing his info so others can learn as well. Appreciate your feedback 🙂

  4. Psychology has always fascinated me. Images are clearly an attraction for people as they are drawn to places like Instagram and Facebook. Using this strategy on top of great content will really help you shine.

  5. Excellent points but I believe that I AM my most powerful tool and my brain.. and well, within that is my psyche. 🙂 Great points.. however red is also seen as a stop on websites and it is an attention getter so be careful when you are using red that you don’t draw away from the point. Visuals, yep, you nailed it.. so needed and more than just one per page or blog. Awesome tips

  6. Hey Joan,

    The colors which we choose when designing our website can convey different thoughts and emotions about our brand, so it’s imperative us to choose the right colors for our brand. The purpose of color is to deliver a more impactful experience to the viewer. Eventually, thanks for sharing your best ideology regarding this subject.

    With best wishes,

    Amar kumar

  7. Thanks for these tips. I had been counseled to price with even numbers but always felt that using $19.99 instead of $20 is more effective. Am going to test that this week. I also love Using the word NOW. Thanks for confirming my instincts on that

  8. You had some very good ideas, such as slash the price by one cent! I also liked kicking rational advertising out the window. Using the right color is a good idea also.

    ThaNks!

  9. Hello Joan, Great post my friend! I have never been a big fan of the color red!! That STOP Sign always comes to mind HUM?? And this odd number thingy is new to me, I may have to check into this one more..

    Thanks for sharing
    Chery :))

  10. Hi Joan,
    It is true psychology is the key, everything in our time is manipulated with these insights you write about, and they work
    very well not only as a marketing tool. Good to use it in a right way.
    Thank you
    Erika

  11. Hi Joan,

    I have to say Psychology rules when it comes to marketing. One has to look no further than what things they have consumed that they really didn’t need?

    When writing a sales copy or talking to prospects, we need to make sure the psychology written or said has to be strong.

    Love that list!

    -Donna

  12. Oh, now this topic is right up my alley! Loved it! Color and psychology… what a pair!

    If you market at all, you have to know your target market and their emotional triggers. Then you’ll be able to hit the mark every time.

    I’m bookmarking and coming back to contemplate some new ideas, Joan.

    Thank you, keep the value coming! 🙂

    Deborah

  13. I don’t seem to fit the normal pattern when it comes to certain advertising techniques. “Now” wouldn’t work for me and neither does the scarcity principle or curiosity factor 🙂 What I must remember is to cater for what generally works, rather than what attracts me to buy.

  14. Love this list Joan! Writing persuasive sales copy for my own services and products can be challenging. Your reminders will come in handy and remind me what things to focus on when creating my ad. Psychology is a major factor in purchase decisions, so this list is gold!

  15. Hi Joan,

    I think that we need to be sure every aspect of our marketing deals with both our client’s conscious needs as well as unconscious desires–sell to their brain. We will sell more and convert better if we use BOTH rational/logical and emotional/non-conscious appeals in our marketing.

  16. Great tips! I must admit that I have done very little with the psychological side of selling up until this point. The only thing I’ve done is use the color red in my headlines. I will definitely be testing out these tips.

  17. Wonderful article Joan but you lost me on #7. It may be obvious, but just to clarify, when you say odd number of optins are you talking about placing an odd number of optins in different locations around your blog/website?

    1. Thank you Marquita 🙂

      What I mean by using “odd” numbers in your opt-ins is using them in your “call-to-action”…for example….”Learn about the 5 ways to(…….)click below to find out….”

  18. All great points! I laugh at the one-cent tip because it really does work so well! I have heard someone say many times that something is, for example, $4 when it is marked $4.99. Of course, the frugal part of me sees that 99 cents and says no it’s not! 😉

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