Why Your Facebook Page Does Not Get Engagement?
Are you tired of getting no engagement on your Facebook posts?
Does it feel like you’ve tried hard to build relationships with fans – but the interaction just isn’t there?
You must make sure that your content grabs your fans’ attention & moves them to take action.
So, how do you get your fans to engage more on your page?
Here are 9 REAL reasons why your Facebook Page does not get engagement and how you can fix these issues to give your posts the boost they need by Ravi Shukle, Post Planner
1. You post at the wrong times
- Before engagement can occur on your page, you must put your business in a position to be seen by fans.
- Check your Facebook Insights to see when your fans are most active online. From your fan page, scroll to the top & select Insights.
- Then click “Posts”.
- You’ll see the times your fans were most active in the past week.
- Remember, that’s local time.
- Test time slots around the most popular times to see when works best for your page.
2. You don’t have a strong mix of content
- Getting engagement on Facebook is a lot like going to the gym — you have to mix up your routine if you want to get results.
- If you post the same content week in & week out, your fans will get bored & engagement will drop.
- It’s never too late to change your routine.
- Facebook’s Insights panel offers a great snapshot of what type of content performs best on your page.
- To access this, visit your page Insights & click “Posts”.
- Click the drop-down next to “Likes, Comments & Shares”.
- Then click “Engagement Rate”.
- You’ll see the percentage of people who Liked, commented, shared or clicked posts after viewing them.
- From this you can identify the most successful posts.
- Test different content on your page to see what resonates with fans.
3. You don’t frame your Facebook posts
- Imagine your Facebook fans scrolling through their news feed looking for content that stands out from the crowd.
- You’re competing not only against other businesses, but against posts from friends & family.
- You have just an instant to grab someone’s attention.
- Framing your Facebook posts can help.
- Use a quote, a tip or even your opinion to introduce the post.
- The right intro can boost clicks, comments & shares.
4. You don’t include calls-to-action
- Using a call-to-action is another way to drive comments, Likes & shares.
- Here are some tactful ways to ask fans to interact with your content:
- Ask questions
- Present the benefits of clicking the link
- Use statistics to make your point
- Help fans discover something new
5. You don’t post enough
- Don’t be afraid of posting too much.
- You’ll get engagement as long as your content provides value.
- If your fans enjoy the posts you currently share, then there’s no reason to believe they wouldn’t want more.
- This also gives your fans more opportunities to engage.
- Experiment to see what works best with your audience.
- Test content when your fans are most active online.
6. You don’t engage with your fans
- Now that you have developed a content strategy, you can just sit back & relax, right?
- Thanks to social media, customers now expect responses to their questions very quickly.
- Sometimes you’re answering questions or responding to comments on your Facebook Timeline.
- If you don’t have the answer right away, tell the fan you’re looking into the situation.
- Ignoring fans until you find the answer could make them impatient & crabby.
- Stay active on your Facebook page to build strong relationships with fans — and to learn about your community & how you can better serve them.
7. You don’t optimize attention-grabbing images
- Since your posts compete with other businesses & posts from family & friends, Facebook can sometimes be a tough place to stand out.
- One of the easiest ways to get noticed in the news feed is to optimize your images.
- Here are a few ways images can grab the attention of your fans:
- Include calls-to-action
- Be creative
8. You don’t recognize your fans
- You can’t build a community without unity.
- One of the main reasons you’re on Facebook is to engage with people who love your products or services.
- A great way to show your fans & potential customers you appreciate their comments is to give them the spotlight.
- Here are a few ways to recognize your fans:
- Fan of the Week
- Highlight content posted by fans
- Use fan feedback to create your next product or service
9. You don’t plan
- We all know that publishing content on Facebook is as easy as clicking “Post”.
- But you must have a plan to ensure your posts get maximum engagement from fans.
- It’s not enough to just publish.
- Success depends on you having a strong content strategy.
What does this mean for your business page?
Keep track of how well your posts perform by monitoring your Facebook Insights.
Analyze your Insights weekly to ensure your Facebook marketing strategies are getting results.
Keep moving forward!
Don’t give up.
If a piece of content doesn’t work — make adjustments.
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To Your Success,