Really Powerful Content Creation The Writing Process 59

Powerful Content Creation The Writing Process….Here’s What You Need To Know





Before you begin writing anything, it is important to understand the writing process. Writing is more than just putting words on paper. It takes thought and planning to produce quality content, and having quality content is more than important…it’s imperative!




When you prepare to write an article, series of articles, blog posts, or even a script for a video for your site, ask yourself what you are going to write about and in what way are you going to talk about the topic. You must think about the final use of the article and tailor the article to suit its purpose.


I mean REALLY think about it: is it promotion, informative article with an action involved from the reader, or is it purely for education purposes. There are many different ways to write and many approaches you can take. Look at all the ways you can approach the article, and select the best approach for your purpose.


So, now that you know your topic, you will need to brainstorm for ideas. Which means you are simply writing down ideas and thoughts about the subject. Jot down all of the ideas you can come up. They might seem silly at the time, but write them anyway. Jot down everything you can think of.



You may find it helpful to keep some means of writing ideas with you at all times. It can be a note pad and pen, or an electronic device. Whichever it is, you’ll be able to write down the ideas as they come to you. You don’t have to use them all. You can decide that later. Just get your creative juices flowing and come up with anything relative to your topic.




Think about who your audience will be. Having an understanding of your audience will allow you to set a suitable tone and create content your audience finds value in. You want to write to that audience in a way they can relate to what you’ve written and understand it. Research the topic you want to write about in detail to provide information that is not common knowledge. You may know a lot about the topic, in fact, it’s better to have a good knowledge of what you’re writing about, because you’ll find it easier to write.


There are, however, many resources you can use to find relevant content about a subject that you might not know about. You may find information about a topic you know well that you didn’t know. You may want to pull information from several different sources for one article. Just remember, when using these resources, it is important to rewrite the information in your own way. Do not copy information from other sites or you’ll be guilty of copyright infringement. Just FYI 🙂


You should prepare an outline of your article, blog post, or ebook. Preparing an outline will help you to prepare quality content for your website. It keeps you focused and on track. The outline will help you create a logical order and flow to what you write, and improve your chances of higher web rankings. Once the outline is complete, you’re ready to begin writing. Follow the outline, and use the information you know or the information gathered from researching other resources to fill in the blanks.


If you remember the “fill in the blank” tests from school, you’ll know that this is an important part of the writing process.  If you don’t put the right words in the right blanks, you fail the test. In other words….If you don’t fill in the blank in the right way, your writing will fail.


People will click on your site, begin reading, see it isn’t quality content, and then click off. You’ve probably done that yourself many times. I know I have more times then I can count!  Filling in the blanks properly, however, will cause people to click on to your site repeatedly and isn’t that what you want for yourself?




There are three major portions to any written material: Introduction, Body, and Conclusion. You should always start with a good introduction. Then you prepare the body, which is the meat of the material. Last, but certainly not least, is the conclusion.

In the introduction you should tell the audience what you are going to tell them and what they can expect to learn. The body of the article will include the details about the topic and mention different points that will connect to the reader.

These details should give the reader what you told them they were going to get. The conclusion is where you summarize and state any conclusions that the reader should have come to once they’ve read your material. The conclusion is the last impression you will make on the readers, so you always want to go out in style. Let them leave feeling taking the time to read your material has been worth their while



In your first draft, you’re basically getting all your information down on paper in a fairly logical format. Then, you go back and revise the draft in a more critical manner.It often helps to read the article aloud. As you do, make mental notes to fully pronounce every word. This will help you find grammar errors and inconstancy in the article.


It will also help you keep a good, steady flow to your writing that isn’t confusing. If you stumble over the words when you read it, so will your reader. Once you’ve completed reading the material and any errors have been corrected, you’ll probably repeat the process again and again until the article is satisfactory to you.


You may discover you need to:

  • Rearrange paragraphs to make it flow better
  • Reword awkward sentences
  • Remove extra words, repetitive sentences, or even whole paragraphs


You need to realize that no one is perfect, and that includes you.  Learning to write articles, blogs, or ebooks takes time, creativity, patience, and practice. You may feel you have something great and find out it wasn’t so good after all.


Don’t be discouraged if you have to change your draft several times before you get it right. Just remember, “If at first you don’t succeed, try, try again.”    Do not GIVE UP!



Being a competent writer is the first step to creating that dynamic content you need for your website.


Now, you know the writing process. It’s time to take the information you know, follow the process, and begin creating content fit for a king, or queen 🙂



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂


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To Your Success!
Joan Harrington


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About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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59 thoughts on “Really Powerful Content Creation The Writing Process

  • Beth Niebuhr

    Good suggestions for beginning bloggers, Joan. I love the tip of always having something handy for writing down ideas. I’m sure I’m not the only one who couldn’t remember a really good idea because I didn’t write it down.

  • Todd

    Great post Joan, I really like how you get into detail about identifying what kind of post that you are writing! I also like that you put focus on actually thinking about who your target audience and keeping their needs in mind when you are researching and writing your post! Great job! Will be sharing!

    • Joan Post author

      Thanks so much Todd for your awesome comment!! We definately need to write for our target audience in all of the content we put out 🙂

  • Adrienne

    Hey Joan,

    I guess it depends on who your audience is and what you’re aiming to accomplish because this isn’t the way I write at all. I don’t do research because I share what I know having done it myself and gotten the results. If you’re newer though and not as knowledgeable about the niche you’re in then I guess that this particular process would be a good way to go. I don’t however recommend anyone going into a niche they’re not knowledgeable in already though. We KNOW how that ends don’t we. LOL!!!

    Good suggestions though for those who just don’t know how to write still but I say tug at your readers heartstrings and you’ll get them every time. 😉

    Enjoy your afternoon my dear.


    • Joan Post author

      Hi Adrienne,
      Exactly! You need to know who your audience is and what you want to accomplish with your content…yes, absolutely, if you are NOT knowledgeable about a topic, do not write about it. But there is another way around that which is curating content and that is what I do pretty well 🙂 Writing about what you DO know is much better, because you will just know what to write from your own experience 🙂 Working on tugging on my readers heartstrings with every post I publish 🙂

      Thanks for your awesome comment! Very much appreciated!

  • Sabrina Quairoli

    Great tips on writing content. I like that you mentioned writing an outline. I save time doing it this way because the outline takes time but not too much time and then I can stop and do something else and return to it later and I don’t have to figure out where I left off. Thanks for sharing.

  • Susan Mary Malone

    As a writing coach, I love this, Joan! And you know, it’s funny–I write two entirely separate blogs. One for my editing service, and one as an author. And I know what you mean–I have to constantly remind myself to write for the different audiences.
    Great tips!

  • Karen

    I am guilty of writing for me and not necessarily my audience, although my target market is similar to me. Will work on focusing on them when I write my next blog post. Thanks.

  • Dana

    Hi Joan,

    These are excellent tips for anyone looking to begin their writing career.

    I wish I could say I follow them, but I’m just the opposite (except for thinking about my target audience – and even that knowledge came along later on in the process).

    When I write, the words just flow out – usually faster than I can type them.
    But I know of plenty of people who need structure and guidance. Your post is the tool they need.

    I’ll keep this bookmarked. There’s a lot fo valuable information here.

    Thanks for taking the time to write all of this out.

  • Shann Eva

    Great tips! It’s important to the review the basics of writing, and really check that you’re following through. I love making outlines, as it helps me keep going in the right direction. Thanks for reminding me of all these writing tools.

  • Ana

    Hi Joan,

    Another awesome post from your bucket. I wish I could have found this post during initial days of my Blogging. Thanks for sharing it with us.

  • Corina Ramos

    Great tips Joan,

    My writing process is kind of weird. I start out with topic I want to write about and start with the main “meaty” part of the post and add the beginning and close in the end.

    Then when I go back and edit I add more to the post – that never fails :).

    Thanks for sharing!

  • Donna Merrill

    Hi Joan,

    Great tips my friend. When it comes to writing I write what I know and it just starts flowing. But it makes no sense at all he he he. The ideas come faster than my fingers can fly across the keyboard.

    Then I go back to put it all in order. Sometimes I can get two blog posts out of one sitting. My mind can go into so many directions at once, the editing is where I focus on so it all can make sense.


  • Teresa Salhi

    I am always on the lookout for tips on how to engage with my ideal audience more. As it turns out, I am finding this article while taking a break from writing a blog ….hmm..yes, i am paying attention! 🙂 Thanks!

    • Joan Post author

      Hi Rachel 🙂
      I do the same thing when I write my blog posts, I do the title first then the copy, so I can totally relate to what you are saying!
      Yes we most certainly do have to deliver on the promise of our title, absolutely! Thanks so much for your comment, always appreciate your feedback 🙂

  • Beverley Golden

    Great post for beginning bloggers to understand the necessity of form when writing. I’ve learned there are many different styles writer’s use and a lot of mine comes from impulses in the world around me and then how they relate to what is going on in my life. A lot of the information percolates in my imagination before it reaches the page and only lately have I begun to jot down points that might be seemingly unrelated in an effort to see how they might all fit together. Thanks for sharing these strategies, Joan!

  • Mandy Allen

    I find I always get inspiring ideas while I am driving so I bought a small dictaphone to keep in the door pocket in the car. It’s easy to just ramble on when the thoughts strike me then play it back later!

    Enjoy the journey!

  • Jackie Harder

    Interesting suggestion about doing an outline. I can see that for scholarly writing, which tends to be more structured. I come from a 30-year career in the newspaper industry and the way I write is to write a good lead paragraph and the rest flows from there. The lead paragraph is pretty much the synthesis of what the article is going to be about; if you can’t identify that clearly in your first paragraph, then you need to do more thinking! When the lead doesn’t come easily, I’ll just spew. Put everything down in no particular order, go back and reorganize. And when the right word won’t come, I use XXX because if I stop to try to figure out it out then and there, my muse will desert me. Love your tips…good stuff!

  • Staci Witten, CPLC

    Great info for beginner bloggers! Thinking about the end result and what you want to achieve with the blog is a great point…is it educational, inspirational, etc. I also love the idea of keeping a notebook of ideas. I keep a pad of paper by my bed. It’s amazing what ideas come to me when I am still. I also keep a running list of ideas on my phone. Thanks for sharing the tips!

  • Joan Potter

    Joan – I’M TRYING to get my blog up and running – I really think we need an article on how to clone ourselves so we can get all this done! I think you’re right, authentic, interesting content is what readers want. One hint I’ve heard is, “Make your article the kind your IDEAL CUSTOMER will want to share.” Thanks for your great article!

    • Joan Post author

      Hi Joan 🙂 I think you are right, we do need an article on how to clone ourselves so we can get it all done! LOL Yes, authentic, interesting content is definately what our readers want 🙂 Glad you enjoyed the post! Appreciate your awesome comment 🙂 Let me know if you need any help with getting your blog up and running, I have some great resources that may help you 🙂