The Secret To Persuasion

Must Know Persuasion Secrets








When it comes to persuasion skills and how to convert more prospects into paying customers, it all boils down to how well you understand your buyer’s mind and what they want from your business.



“We’re all different, but in many instances our brains are prone to respond in a very similar manner, and understanding these common elements in the human mind can help you find more ways to ethically move more buyers towards saying “Yes!” to your products or services”……says Gregory Ciotti,CopyBlogger 



Knowing why people buy will get you that unfair advantage that technology so often promises.








Here are 7 ways from CopyBlogger, that will help you understand what makes many of your customers “tick”, and what you can do to create a more effective selling experience.



1. Play the devil’s advocate

  • Playing the role of devil’s advocate has been found to increase people’s resolve in their decision making, not hinder it.
  • Be your own devil’s advocate and back up typical objections with solutions for your offerings.



2. Use urgency … the smart way

  • Urgency can be “blocked” by your customers minds if you don’t give them specific instructions on how to solve the problem that you’ve identified.
  • Don’t give vague instructions, tell your audience exactly what to do when the time comes.



3. Highlight strengths by admitting your shortcomings

  • Customers still don’t want you to overshare irrelevant details.
  • But admitting to honest errors helps your customers understand that you are in control of the situation and not prone to making excuses.



4. Embrace the power of labels

  • Even when given an artificial connection, people tend to take action in order to maintain a consistent image if they are labeled as being apart of a group.
  • Don’t be afraid to label, people like being members of groups that they approve of.



5. Make their brain light up “instantly”

  • Our brains love “instant gratification” and light up when thinking about eliminating pain points instantly.
  • Let people know that they will be rewarded quickly and they will be more likely to make the purchase.



6. Know how to sell to your 3 types of buyers

  • Every business (no matter the industry) is going to have to deal with the 3 types of buyers out there.
  • These 3 groups are defined by the “pain” that they receive when purchasing something.

Understanding these different levels of paint points is essential to increasing your sales.

  1. Tightwads (24%) – people that spend less (on average) before they hit their limit
  2. Unconflicted (61%) – average spenders
  3. Spendthrifts (15%) – people that are able to spend more before they hit their limit

Minimizing buying pain for “tightwads” (and everybody else) can be accomplished successfully by incorporating the following strategies…

1. Re-frame the value

  • If you’re offering something that has a recurring cost or that could be broken down into smaller increments, look into how you might be able to incorporate this into your pricing.

2. Reduce pain points through bundling

  • All customers (but especially conservative spenders) prefer to avoid purchasing multiple accessories if there is an option to complete their purchase in one swoop.

3. Sweat the small stuff

  • No matter what business you’re in, you will always have 3 types of customers.
  • Know how to sell to tightwads, they make up a large base of your potential buyers and you can reduce their buying pain with the right choice of words.



7. Make an enemy

  • Solidifying your unique selling proposition is as much about deciding who your ideal customer is not as much as it is about defining who they are.
  • You’ll never find your brand’s true voice without something to stand against.
  • This doesn’t have to be another brand, but in order to divide your ideal customers into your “camp,” you need to be against some ideal, belief, or perception.






If you enjoyed this post, and found TONS OF VALUE from these persuasion tips, please take a moment and share…..Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington

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0 Replies to “The Secret To Persuasion”

  1. Hi Joan,

    Smart one 😉 I like lighting up the brain. If you check out my blog or cash gifting squeeze page you will see plenty of images of myself on white sand beaches with crystal blue skies, or petting tigers or feeding monkeys. All about selling that dream. Thanks!

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