Secrets to Writing Great Copy for Paid Ads

The 7 Secrets to Writing Great Copy for Paid Search Ads



Paid advertising is an effective means of generating new traffic to your website or landing page, especially if you know what you’re doing.


Click HERE to Watch This Video and Take Notes to Learn HOW TO MAXIMIZE Your Advertising 


“The trick to getting the most of your PPC campaign says Kathrina Tiangco, (AudienceBloom) is to write your ads effectively by implementing the following 7 secrets to writing great copy so your can accelerate your campaigns into something powerful”.   Shared from Kathrina’s post   “7 Secrets to Writing Great Copy for Paid Search Ads”


1. Cater to the Search Term.

  • This might seem like an obvious strategy, but you’d be surprised how many advertisers neglect it.
  • Include your keyword or keyword phrase in the heading of your ad copy when possible, or definitely in the description.
  • This is an important first step you should take no matter what.

2. Demonstrate Value.

  • Don’t just describe whatever it is you’re selling.
  • Take the extra step of describing exactly what the value of clicking your ad is.
  • Anything you can do to make your ad seem valuable to a user will improve your click through rates—just make sure it’s accurate, or you’ll lose potential conversions.

3. Use Action Words to Increase Clicks.

  • If they aren’t prompted to do anything, your users are likely to skip right past your ads.
  • If you want to draw them to your landing page or encourage them to click through, you’ll have to compel them to take action.
  • Using strong action-based words can help you accomplish this.

4. Know Your Buyers’ Needs.

  • Doing extensive keyword research and learning about your different customer types can help you better understand what each of your individual customers’ needs are.
  • Once you understand those needs, you can write ad copy that caters to them directly.
  • Use your ad space to explain how cost efficient your product is.
  • Do your customers need reliable service?
  • Addressing those immediate, important needs is the best way to earn a reputation in as few words as possible.

5. Stand Out.

  • Take a look at what your competitors are doing.
  • Perform some searches for the target keywords and phrases you’re going after, and read the advertisements your competitors have posted.
  • What approaches do they use?
  • What words do they use to compel their audience?
  • How do they describe themselves?
  • You can use some of these pieces of information as inspiration to fuel your own writing campaign, but more importantly, you need to find a way to differentiate yourself.
  • If you don’t stand out, you aren’t going to get clicks. It’s as simple as that.

6. Experiment with Extensions.

  • In Google AdWords, you have the ability to include ad extensions, which change the format of your ad listing to include more specific information, almost like a drop-down that extends beyond the scope of your original ad.
  • Here, you’ll be able to include information like your address and hours, but you’ll also be able to include hyperlinks to specific pages on your site or landing pages.
  • It gives you an extra opportunity to write more specific calls to action and get your users exactly where you need them to go.

7. Never stop revising.

  • It’s important to view the process of writing great ad copy as an iterative one.
  • Even if you strike gold by luck on your first attempt to write great PPC ads, there is always going to be room for improvement.
  • Regularly measure the impact of your ads, judging their effectiveness based on click through rates and eventual conversions, and discard the variants that seem to be lagging behind your primary breadwinners.
  • Examine those successful ads and determine which strategies led them to perform better, and apply those strategies in newer, more refined excerpts for your campaign.


Click HERE to Watch This Video and Take Notes to Learn HOW TO MAXIMIZE Your Advertising 


By putting the above 7 secrets to writing great copy into practice , your ad copy will develop into something far more effective. It may take a little extra time and research up front, but maximizing the value of your paid advertising budget is more than worth it.


Regardless of which platforms you choose for your advertising needs, make sure to use some form of analytics to track your results and measure your ROI to keep a close eye on your overall return.



Click HERE to Watch This Video and Take Notes to Learn HOW TO MAXIMIZE Your Advertising 



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To Your Success,
Joan Harrington


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0 Replies to “Secrets to Writing Great Copy for Paid Ads”

  1. Hey Joan,

    Copywriting and tracking is key to have successful paid marketing campaigns ..I wished that I paid more attention to this when I first started using Facebook ppc. I was getting a lot of leads but my ROI was really low.

    So it’s wise to track as you’re copywriting your ads and you definitely want to change it up from time to time to see if there are any approvements. Doing A/B testing helps out a lot!

    Thanks for the share ! Have a good one!

    1. It is all good, Amy 🙂 No worries, this kind of information was way over my head as well, but once I started to understand how Paid Ads work I really got excited because it helps you reach more of a targeted audience 🙂 Thanks for your comment

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