This Simple Little Secret Will Help You Give Your Readers What They Want
If you are wondering what your readers are longing for you to write about, what freebie would attract subscribers in droves, or what product readers would beg you to buy, there is a way……
Are you ready to learn this little secret to discovering what your readers really want, from author/guest writer Linda Formichelli ?
>>>You simply ask them<<<
Pretty simple, right?
“The smart approach, says Linda, is to use an online survey”.
Here are some Free Survey Services to Get You Started Fast
- Just sign up for a free survey service like the ones below, create a new survey file, and get started…..
- SurveyMonkey is free for up to 10 questions and 100 responses.
- PollDaddy doesn’t limit the number of questions or respondents you can have, but if you want to export your results, you’ll need to upgrade to PollDaddy Pro, which is $200 per year.
- KwikSurveys has a free option that doesn’t limit the number of questions or responses, and it lets you export the results.
- FreeOnlineSurveys lets you create a survey of up to 20 questions and receive up to 50 responses over a 10-day period for free.
Here are 3 Tips to Help You to Prepare Questions That Unlock Your Readers’ Deepest Desires
- Tip #1: Go broad not narrow.
- Here’s a secret known by the best interviewers:
- Avoid asking yes/no questions unless you really, really have to.
- When you make respondents choose between those two answers, that’s all you’ll get – a yes or no, with no insights to help you interpret them, and no leeway for your readers to choose something else entirely.
- Remember, you don’t want to stay stuck in the box of what you already know – you want to learn from your readers.
- So you need to invite, and be ready for, unexpected answers.
- Multiple-choice and essay questions are a great way to get them.
- Tip #2: Force them to prioritize.
- Make your readers prioritize – because that’s what you’ll have to do when you start creating your content and products!
- Allowing multiple answers is usually a big mistake.
- When you offer people more than one option, they don’t really think about it – they just choose everything that looks even remotely interesting.
- Tip #3: At some point, turn them loose.
- Try including one question where you provide a longer essay box and let your readers go wild with their suggestions.
Now that you understand the basics of how good survey questions work, let’s look at some specific questions that will yield answers you can use…..
- Question #1: “What is your biggest challenge when it comes to X?”
- If you’re wondering what kinds of information products to create, or what to tackle in your blog posts, this question will help you figure out what’s bugging your readers.
- Solve these problems with your offerings and you’re golden.
- Question #2: “What level are you at in X (newbie, intermediate, pro)?”
- Asking your readers where they’re at, in terms of your blog topic, will help you figure out how much hand holding you need to provide and what kinds of blog posts and products will fare best with your audience.
- Question #3: “What’s missing out there? What product/service do you wish someone would create?”
- Here, you let your readers help you out with market research.
- What does your readership crave that you and your competitors aren’t offering?
- Question #4: “How do you prefer to learn (watching, listening, reading, doing, other)?”
- This is a sneaky way to learn whether your readers prefer traditional blog posts, videos, or podcasts – or whether they need some sort of e-course or mentoring that includes assignments and accountability.
- Asking how your readers learn best will help you focus your efforts where they’re most appreciated.
Here’s how to spread the word about your survey
- Use Social Media
- Email your subscribers
- Tell your friends
- Write a Blog post
The following are some tactics to entice, sway, and persuade people to spend a few minutes helping you out…….
- Tactic #1: Offer a goodie.
- Turn your survey into a contest by promising that one random respondent will win a cool prize from you.
- Then use random.org to choose the lucky winner, and later, you can announce the winner to your mailing list.
- Tactic #2: Appeal to their better side.
- Here’s something that may surprise you:
- People have a natural desire to help.
- So explain your reasons for asking for their time and many will help on that basis alone.
- Tactic #3: Give them a voice
- People love to be heard, and a survey is a perfect chance for your readers to let you know what they think – good or bad.
- In your emails and social media, frame your request as a chance for survey respondents to voice their opinions, be heard, and make a difference.
- Tactic #4: Keep it short.
- Keep your survey short – and let your readers know how short it is.
- Tactic #5: Give them a deadline.
- Running a contest or offering a freebie gives you a great reason to impose a deadline on survey responses.
- If you don’t have a cutoff date, answers will endlessly trickle in, and you will never know when you’re finally ready to start sorting through the responses.
Are You Ready to Discover What Your Readers REALLY Want?
If you truly want your blog to thrive, you must get inside the heads of your readers.
So remember, that a well-designed survey eliminates the guesswork and can reveal a treasure trove of valuable information about your audience’s wants and needs.
If you really want to know what’s going on inside people’s heads, there’s only one way to know for sure.
Go ahead and ask.
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To Your Success,