Smart Business 101

Keys To A Smart Business


You don’t have to be “lucky” to experience the personal freedom and financial success you’re looking for.

“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
~ John M. Richardson, Jr.

Which ONE are you going to be?



  • A fun business that really works.
  • Reliable income from a proven program.
  • Step-by-step training and support.
  • A business you can work PT or FT.
  • RISK-FREE Money Back Guarantee.


If you can understand the following 6 concepts and incorporate them into your home business, you will have the potential for success beyond your wildest imagination…..


Concept #1 – Market Position

Position yourself in front of a “Huge Expanding Market” by identifying the fastest growing industries:

Working From Home – $401 Billion Dollar Industry.

Internet Marketing – exceeds $523 Billion according
to a study done by the McCombs School of Business
and is expected to reach 7 Trillion within the next 3

Mail Order Marketing – $350 Billion Dollar Industry
and growing.

Wellness Industry – $200 Billion Dollar Industry and
expected to reach $1 Trillion within 10 years.

Nutrition Industry – $4.2 Billion Dollar Industry and

Weight Control Industry – $33 Billion Dollar Industry
fueled by epidemic size obesity levels. An estimated
70% of the U.S. population needs to lose 10 – 50

Personal Care Industry – $72 Billion Dollar Industry.

Cosmetics Industry – $8 Billion Dollar Industry – and
steadily growing


Concept #2: Market an “Exclusive, Consumable” product

A consumable product is one that people use, and replace regularly. What that amounts to for the one providing the service or product is repeat business, repeat purchases, and a daily cash flow.

The ideal home business is one that offers consumable products or services in such a way that after your initial effort is done; repeat orders, sales, and commissions come to you for the rest of your life.

Any consumable product is not enough. It has to be in high demand. It also has to be unique, exclusive and not readily available in stores.


A great example of a consumable product isTHISone


Concept #3: Take advantage of “Large, Enduring Trends”

A “Market Trend” is really an economic movement, meaning that large masses of people’s spending habits are moving in a uniform direction.

History shows that those who identify these trends early and are able to meet the needs of these trends are able to create abundant wealth for themselves.

The key is to know the wants and needs of large consumer groups. ‘Who are they?’, and ‘what do they want?’

Current research shows, that what most people want out of life is feeding the current market trends:

• Owning Their Own Business
• Having Tax Advantages
• Being Financially Independent
• Being Healthy
• Having A Rewarding Career
• Owning Their Own Home
• Looking & Feeling Younger
• Improving Their Lifestyle
• Losing Weight
• Traveling

Concept #4: Leverage your time

Leverage allows us, as entrepreneurs, to build a successful business, part time, around our busy lifestyle.

In essence, leveraging our time allows us to get more done in a shorter period of time with less effort.

This concept applied in business means you can accomplish more than you could normally accomplish on your own.

Imagine developing a business part-time that wouldn’t interrupt your present circumstances, and provide you a flow of income
while you spend time with your family, travel, go to the beach, or even sleep!

That’s the power of leverage.


An excellent example of a business that will help you to leverage your time isTHISone.


Concept #5: Product Fulfillment

Another key element is the ability to service your customers at a reasonable cost while maintaining reliability.

With the power of the Internet, this has become more important than ever before.

Our suppliers have an international network of dozens of warehouses in many countries. This allows your customers to receive products shipped to them on your behalf. There is also a support structure and customer relations’ hotline that your consumer group can call to have product related questions answered. This allows you to focus on your marketing efforts so you can work part time and earn a full-time income.


Concept #6: Business Structure

What is required to make a business successful:

• Sales
• Marketing
• Accounting
• Administration
• Product Development
• Order Fulfillment
• Product Delivery
• Taxes
• Customer Support
• Automation
• Data Management
• Staffing
• Training
• Attorneys

Always work with a product that you like and believe in, but that product should also have one or more of the following characteristics:

Broad appeal – Ideally, every man, woman, or
household either wants or needs it.
Exclusivity – The product or comparable products
should not be available in stores. The only way the customer can get it is through you.
Emotion – The product should significantly enhance or
change the customer’s life.
Easy to use
Competitively priced
Money-back guarantee
Readily available




A business that provides one or more of these needs is likely to do well.


What do you suppose would happen if your business provided for all of these?


You would have a potential gold mine!


If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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14 thoughts on “Smart Business 101

  1. I really had to chew on the consumable product part, Joan. I often say about my editorial business is that my job is to work myself out of a job with folks. I’m a coach and teacher there, so in theory at least, my writers will one day not need me.
    But you know, the funny thing is, they still keep coming back. Even NY Times bestselling authors come back for re-treads!
    And of course, that’s the whole point with finding readers for books–keep putting out another product they’ll consume 🙂
    Interesting post!

  2. Finding the sweetspot between one’s skills and a market that is ready and willing to buy is always a challenge, Joan. Your post is a good checklist to make sure the budding business owner is on track.

    • Thank you Vatsala! Yes, if you want to have a successful business, you must follow a checklist like this to stay on track 🙂 Appreciate your feedback!

  3. Hi Joan,
    You have clarified, in detail, what makes a good consumable product to sell over and over again. However, I am not tending to sell consumable products. Rather, my work is counseling and coaching and I have been creating an providing summits and courses. They are not recurring income, yet, but as I build my following and continue to provide valuable summits, I am also creating more courses. It is actually easier to join a business that is already set up for you and one that provides the training and the step by step procedures for success.
    But I am following my passion.

    Dr. Erica

  4. Hello Joan,

    Pretty cool suggestions here 🙂

    This is the power of Internet, how effectively and steadily work from home industries are growing. Everybody wants top be their
    own boss and work for their own.
    There are whole sack of things which one can look further to promote and sell online in any corner of the world.

    Thanks for the share.


  5. Hello Shantanu 🙂

    Thank you!! Glad you enjoyed the post and the cool tips 🙂
    Yes, the Internet is a powerful thing! Being your own boss and working on your own AND working on that mindset are all key to success online 🙂
    Joan recently posted…Smart Business 101My Profile

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