So, You Want To Start A Blog But Have No Audience?

So, You Want To Start A Blog But Have No Audience, Now What?




How To Start A Blog When You Have NO Audience

You have been working on a business strategy, and you decide on blog marketing so you work really hard in putting together a communications and marketing strategy that aligns with your overall goals.  But , wait, you stop and think “who is my target audience you’re communicating to”?



You know with some of today’s myriad of digital tools, resources, and communities, it’s easier than ever to find a target audience who wants what you’re providing… whether or not they know it yet.  One of the most sustainable ways to build and connect with this audience is through content marketing, and this is where your business strategy of having your own blog comes in.


So, how do you start a blog when you don’t have an audience?


You start with the 7-step approach from Shannon Byrne (the Content & PR Manager for Mention) that will help you to start your own blog when you don’t have an audience, yet.


Step 1. Define The Problem You’re Solving

  • Write that problem down.
  • Before the solution you developed, what were the first steps you would’ve taken to solve it?
  • What language would have you used to describe it?
  • How would you have searched for a solution on Google?
  • Take these terms and plug them into a media monitoring tool or conduct an Advanced Search on Twitter.
  • Pay attention to who the people are that are looking to solve this problem.
  • Get to know them better.
  • What are they really looking for?
  • What terms are they using when discussing the pain point your brand solves, or your brand in general?
  • These are the terms you’re going to use in your blog posts—the terms you’re going to choose your first post topics around.


Step 2. Do Your Market And Keyword Research

  • Your problem has been defined, you’ve begun to identify who your first audience members are.
  • Now it’s time to dig deeper.
  • First, take the problem-solving terms you’ve identified and plug them into Google Trends to identify other related search terms used.
  • Monitor these conversations to see who the existing thought leaders are.
  • Reach out, and build a relationship and what else they’re talking and writing about.
  • What seems to be resonating with their audiences?
  • Look at comments on the blogs of these thought leaders and your competitors.
  • What are people asking?
  • What do they want to know more about?
  • With your list of key terms and key people, keep a list of these topics and questions.
  • With this exercise, you’re building a library of subjects that people are already searching for and interested in; i.e. you’re writing for an existing audience who will be more likely to discover your content.


Step 3. Identify Your Distribution /Amplification Channels

  • When doing your market research, make a list of where the conversations take place around the pain point and key terms you’ve identified—which blogs, forums, social channels.
  • This is where you’re going to hand deliver your content.
  • Become active in these spaces before publishing content to them.
  • Keep an eye on what type of content is trending.
  • Comment on different posts, answer questions, introduce yourself to fellow community members.
  • This is the most effective way to build a repertoire—to build relationships.
  • Then, when they see a post from you or your business, you’ve already built credibility with them, so they’re much more likely to click through and read.


Step 4. Define Your Unique Voice

  • As you begin producing your content in whatever medium, you should be unforgettable1defining your unique voice.
  • When you tracked the problem your brand solves using a media monitoring tool earlier, you probably identified a few competitors working to solve the same problem.
  • Look to see the type of voice they’re using.
  • What tone and language is resonating with their audiences?
  • How can you be unique and stand out among them?
  • Your audience is made up of humans—don’t forget that.


Step 5. Scout For Community Members

  • Identifying thought leaders and influencers via media monitoring in step 2 is a great starting point for flagging your first community members.
  • You can even go a step further by joining relevant Twitter Chats, Google Hangouts, going to events.
  • Get out there, talk to people, tell them that you’re building a blog.
  • Ask them if they would read your first few posts before they’re public, and give them credit for their input.


Step 6. Build Relationships With The Pros

  • You should build relationships with top-bloggers in related industries and spaces for guest post opportunities.
  • That is, both for them to contribute to your new blog, and for you to contribute to theirs.
  • Feel free to get creative here.
  • These blogs don’t need to necessarily be directly tied to what it is you’re offering, but need to reach your target audience, and be relevant enough for them to want to learn more about what you’re working on then and there.
  • To identify top blogs, do a search on using the terms identified in step 2.
  • Start these relationships by commenting on their posts.
  • Don’t hesitate to reach out and ask for a quick conversation, but be ready to explain how you can add value to their audience.



Step 7. Have A Plan, Have A Schedule

  • You have your topics, you have your audience, you have your influential guest contributors.
  • Start putting these topics into an editorial calendar for a holistic and birds-eye view of your publishing schedule so you can easily spot any holes and start building consistency, which will help strengthen reader loyalty by making their reading habits of your blog a ritual.
  • This is also where building an email list and distributing your content on a consistent and regular basis will become effective.


You’ll be surprised how quickly an audience starts to gather around your content as long as what you’re saying provides value and is being delivered to the right people at the right time.


If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington



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41 thoughts on “So, You Want To Start A Blog But Have No Audience?

  1. Awesome teaching Joan, I have noted the points and I will implement the ones that I am not doing at the moment to improve my blog influence. I will definitely come back to your content. This is valuable.
    Thanks for sharing and keep up the good work

  2. I found that developing my unique voice took some time but once I did find the ‘true me’ and stopped trying to be what i thought people wanted to read, my readership definitely grew as did my engagement!

  3. Good tips Joan. For me it’s all about: Who, what, when, where, why, how? Who is listening? What do you have to say? Where will you say it? Why are you blogging? How (voice / tone)? You addressed all of these and more!!

  4. Hi Joan,

    Uh Oh, sounds like something I call the “ghost town blues.”

    Most new bloggers start out that way, and you’ve given the perfect 7-step approach to getting past it.

    Sure, it takes some work but that’s the “business” of blogging. You gotta love it… at least I do and I know every successful blogger does. So yea, it always gets back to working from our passion doesn’t it? That’s what keeps us up pounding on the keyboard late into the night 🙂


    • Hi Donna,
      Absolutely that is the business of blogging 🙂 It is our passion that drives us to pump out the kind of content our readers can relate to!
      Always appreciate your feedback, thank you!!

  5. Bang on Joan! I love this post!

    You can’t do squat without knowing who your ideal customer is. Writing while you imagine that your ideal customer is sitting next to you works perfectly for finding your voice. Plus don’t try to sound like the pros, because you’ll come off looking fake. Be authentic and write the way you talk. Everything will come out much more natural.

    • Thank you Gisele!
      You got that right! Being authentic and writing the way you talk is so important in our blogging success 🙂 Appreciate the awesome feedback!!

  6. Great points in this post, Joan. Especially finding your unique voice and being consistent with what you share and how you say it. It sounds so easy to find and build a tribe, and yet it takes much more focus, than it might seem. The great news is once you have a loyal tribe, they follow you everywhere. The key to this is being authentic and building their trust through what you share. It is always about alignment of values as well. Although I write mostly from inspiration, I have been writing consistently this month, on topics that I believe others relate to as well.

    • Thanks Beverley! It is all about finding your unique voice and of course being consistent in what you share and HOW you say it!
      It does make things easier, especially gaining more “followers” as a result 🙂

  7. Hi Joan,

    Thanks for sharing this. Great points in this post. Blogging is still the best way long term to stand out in your marketplace. And you’ve given the perfect 7-step approach to getting past it.
    Thank you. 🙂

  8. Wait, so I can’t just write something and have a ton of followers? Who knew? Amazing post, Joan! OF course, there’s a part of me that sees your awesome info as sooooooo. Muuuuuuch. Worrrrrrrrk! Panic!

  9. Hi Joan,
    Great tips as always. A saying that I live by includes “entering the conversation they are already having in their minds.” A few things resonated with me. Doing your research, getting to know your audience and being consistent. These are 3 tips that have played huge roles in my success. Thank you for sharing!

    • Hi Sharise,
      Thank you girl 🙂 So awesome to hear that!! Keep up the great work that you do 🙂 There is always tons of value in what you share 🙂

  10. HI Joan, Thank you for sharing these tips! They are so timely for me – I jumped in and have been having a hard time with all that needs to be done; yet I keep chugging away. I know planning works – I know the research works – I teach that. However, I’m caught up in the Do as I say, Not As I Do thing right now. Slowly changing and bookmarking this for review is one more step for me in the right direction.

    I have cultivated and nurtured several online relationships with influencers in social media and my plan is to take them into real life at some point this year – I’d love to do a “social media in real life tour” … now to get the funding to actually do that!

  11. Woo Hooo! Joan this is an awesome post. I am in the process of writing a post that touches on a lot of the points that you covered.

    Loveee this writeup. Sharing as we speak

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