Do You Have A Social Media Plan Of Attack Strategy?
How to create your own social media plan of attack strategy
Social media is a very powerful tool when it comes to building a successful business.
“Because social media has grown so quickly, many businesses jumped on the social media band wagon to make sure they didn’t miss out……But, they never really took the time to make a plan of attack”…….says Karyn with a Y, (Karyn works with businesses to help give them a personality online.)
If this is you, today is the day where you stop, reflect and make a plan going forward – a Social Media Marketing Plan.
A social media strategy will help you answer some important questions:
- Why are you using social media to market your business?
- What are you trying to achieve?
- How will you do this?
- How will you measure your success?
When it comes down to it, there isn’t just one reason to be on social media-there are several, and they differ for each business.
- While some businesses may be using social media to increase leads, or drive traffic to a website, a new business may simply be trying to build their brand awareness.
The clearer you are on your main reason or reasons for using social media, the more success you will have.
What Can Social Media Do For Your Business?
Here’s a quick overview of the most common ways social media fits into most businesses:
- Develop relationships
- Generate leads
- Drive traffic to your website
- Create credibility
- Provide social proof
- Build an email list
- Create awareness or your business or brand
- Encourage loyalty
- Increase sales and revenue
- Keep you in control of public comments
- Complement and strengthen your overall marketing strategy
It’s a good idea to choose 3 main reasons your business is using social media and for each of these reasons set SMART goals (Specific, Measurable, Achievable, Relevant, Timely).
With any good strategy it is important to set guidelines.
You should cover:
- Which platforms will you post on?
- What type of content can you post?
- What can’t you post?
- How often will you post?
- If you create images for posts, which colors and fonts do you use?
- How will you respond to negative feedback?
- Do you use templates? If so, where can they be found?
- What is your company voice on social media?
- What type of posts do you consider spam and delete off your page?
- Which other pages can you share from?
- Do you post regular posts on certain days (e.g.Friday Funny)?
Once you have worked out the why and how of your social media attack plan, it is important to set roles so everyone knows where they fit into the equation.
- Even if you’re a one man show, Karyn still recommends listing all the roles and responsibilities to do with your social media strategy and putting your name next to them.
- This will make it easier for you to hand over certain tasks if you get more staff later on.
Advertising has become a big part of social media marketing plans.
- If you are going to use paid advertising, be sure to include these details as part of your strategy:
- Who are you targeting – demographics, behaviors, interests, etc?
- What is your budget?
- What is the purpose of each ad?
- How will you measure the success of the campaign?
How you measure results will differ depending on your goals
- Some tools you could use to measure results include:
- Inbuilt insights in the social media platforms – This can show you increase in likes, followers, shares, subscribers, views, interaction and more.
- Google Analytics – This can show you how many visits you got from social media sites and also how many conversions to sales.
- Your email marketing provider – Whether you use Aweber, Mailchimp or Infusionsoft, you will be to see how many new subscribers you have garnered in a certain period and where they came from.
- Facebook advertising insights – If advertising is a part of your strategy, you can measure your results through the Ads Manager insights.
Until you have a social media strategy in place, you really are just going round in circles.
Clearly defined goals with a strategy in place to achieve them will catapult your social media success
Do you have a social media attack plan?
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To Your Success,