How To Tackle These 7 Content Marketing Challenges

7 Content Marketing Roadblocks You Need to Identify and Tackle To Move On






Here are 7 common content marketing roadblocks and the actionable advice you need to overcome them…… Carly Stec, Content Marketing Manager at IMPACT.






1.  Breeding new ideas



2.  Balancing quality and quantity

  • You don’t need to publish content constantly.
  • However, it’s important that you establish a schedule that adheres to a maintainable frequency.
  • While frequency has the ability to influence your search engine ranking, a ton of crappy posts are going to get you nowhere.



3.  Engaging your audience

  • How to overcome passable content:
  • Hook ’em
  • Engaging blog posts employ sentences that are designed to convince the reader to read the next one.
  • If you start with an ordinary opener, you’re whole post is at risk of remaining unseen.
  • To avoid this, start with something magnetic.
  • A question.
  • A quote.
  • A story.
  • Make it interactive
  • Sometimes, in order to get readers to engage with your content, you have to give them a little push.
  • Incorporating tweetable text throughout your blog post is a great way to persuade people to take action.
  • Give them homework
  • You can carry on about why you should implement strategy XYZ until the cows come home, but what people really want to know isn’t why you should do it but how.
  • If you want to keep people interested, provide them with actionable takeways.
  • Things that they can implement themselves the minute they finish reading your blog.
  • Whether it’s a small Twitter hack, or a change they can make to their latest call-to-action, if they see results from it, they’ll come back for more.



4.  Suffering from sameness

  • People have an insatiable sense of curiosity.
  • They are driven to consume information that teaches them something.
  • Content that aims to explore uncharted waters.
  • If you continuously pump out content that adheres to the same format, it’s only a matter of time before it loses its intrigue.
  • With that, your readers begin to lose their enthusiasm.
  • They start feeling like if they’ve seen one post, they’ve seen them all.
  • In an effort to combat this type of predictable content, mix up your content by exploring different formats:
  • How-to 
  • A post that follows this format is invaluable to readers because it aims to not only educate them, but also demonstrate specifically how to implement or carry out a particular process.
  • Quite simply, they’re actionable.
  • People love actionable.
  • Listicle
  • Readers are attracted to list posts because they set an expectation up front.
  • What the number does is put forth the promise of something they can count on.
  • Example
  • Example posts provide the reader with not only advice, but also an illustrated account that can help them gain more insight on how to approach a situation.



5.  Integrating your content

  • You know that you can squeeze more results out of your blogging efforts, but you’re don’t know when and where they fit into your strategy.
  • Unsure how to get started, many businesses are left with a pile of content that serves to collect dust.
  • Chances are these blog posts are perfectly reusable.
  • Here are a few examples of how Impact continuously leverage existing blog content:
  • Create a newsletter
  • With all of the content that you have created you can turn it all into a monthly newsletter that will serve as a collection of the most popular content that month.
  • Use it for social 
  • To get your content in front of more eyeballs, focus on finding interesting ways to position it on social media.
  • Promote an offer
  • Just released a new offer?
  • Revisit some of your existing blog posts that align with the new offer and update the call-to-action.



6.  Uncovering usable images

  • When it comes to royalty-free images, the pickings are slim.
  • The following resources will hook you up with high quality, royalty-free images for free:
  • Unsplash 
  • HubSpot
  • Life of Pix
  • picjumbo 



7.  Managing writers 

  • Whether you’re working with a team of in-house content creators, or you’re outsourcing your efforts, communication is critical for success.
  • To make the process more productive for everyone, try these tips:
  • Implement a style-guide
  • To avoid wasting time with back and forth revisions, questions, and clarifications, it’s critical that you define a clear style guide.
  • Provide examples
  • Supplying writers with resources to reference will help to ensure that you’re met with a final product that meets your expectations.
  • This is particularly important for outsourced content, as the writers may not be as well-versed as you are in your industry.
  • Let them write
  • Too many stipulations and limitations will suck the life out of even the best writer’s work.
  • While there is a time and place for direction, don’t be afraid to let them run with it.
  • Avoid stifling their creativity by giving them the time and space they need to produce something they’re proud of.
  • Remember, rushed content looks and sounds like rushed content.








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To Your Success,
Joan Harrington















Facebook Comments

0 Replies to “How To Tackle These 7 Content Marketing Challenges”

  1. Hi Joan,

    This advice is right on target! There are always roadblocks and we need to overcome each and every one. When it comes to blogging, it is wise to have a strategy in mind. I love #3 because our content needs to be compelling and help the reader to engage. You have given great examples of how to do that one!

    You are spot on when you say: “Point being, says Carly, if you nail the positioning, you could write about the same topic for an entire week and end up with 7 posts that are entirely unique to one another”. That’s a wonderful way to keep our content fresh and alive.

    We can take one subject and give it so many different angles it does become several posts.

    Thanks for the advice!


    1. Hi Donna,

      Thank you so much! Definately very wise to have a strategy in mind when it comes to blogging 🙂 Carly says it best, if you nail positioning, you could write about the same topic for an entire week and will end up with 7 entirely unique posts…….Fresh and alive content is what keeps our readers coming back 😉

      Appreciate the great insightful comment!

      BIG HUGS!

  2. Hey Joan,

    Great advice here! The one that really stuck out to me was the one advice about creating a newsletter. A light bulb flash about the tip on writing a collective newsletter once a month about the most popular posts. This is a way to give your list constant value and show that you have social proof among the visitors that come to your blog!

    Thanks for sharing! Have a good one!

  3. Hello Joan,

    This is a great blog. Tackling the 7 content roadblocks is an important step to cover. We have all been at that point where we have mental block about what to write and how to write it. The tips you have provided will definitely help! Thank you for sharing 🙂

  4. Terrific tips Joan – I especially like your points about Quantity vs Quality. I use 2 strategies that are invaluable with my content planning. 1) I have a section in my Feedly feed that includes any blog I consider to be even remotely competitive in my niche. This allows me at a glance each morning to see who’s doing what and spot trends. 2) I use a spreadsheet to keep track of my blog posts which is an awesome tool for planning ahead and providing a BIG picture review at a glance of my posts so I can easily spot when I’ve become too focused in one area, not enough in another, and spot opportunities for new topics. Thanks for the inspiration! 🙂

  5. Hey Joan,

    Came across your site from Donna’s one. Great article! Just want to add, for the images – you may use Canva which is an awesome free tool for image curation.

    Thanks for sharing!

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