How To Know If You Are A Marketing Rockstar

Are You A Marketing Rockstar?



Do you have what it takes to be more than a one-hit wonder online and make your marketing out-of-this-world awesome?


To be a marketing rockstar, let’s compare your marketing strategy to one of the following 3 different kinds of rock bands to see where your business stands….






Garage Band  (Despite how great you think you are, no one knows who the heck you are)

  • No real strategy
  • Weak online presence
  • No blog
  • No keyword research or implementation of any kind
  • No social media presence
  • Your website has no lead generation opportunities
  • Not utilizing email marketing
  • No marketing automation
  • No sales and marketing alignment
  • Unaware of website analytics

How do you get out of the garage?

  • It starts with significantly shifting your mindset. 
  • The first step is shifting your allocation of resources toward a more unsolicited, lead generating approach that focuses on creating a powerful online presence, which right now, you simply don’t have.
  • Provide a valuable, educational experience through resourceful content in order to attract more visitors, rank higher in search engines, and generate more leads.


Click Here To Learn How To Implement A Content Marketing Strategy



Cover Band

  • Sure you have some recognition, but you have no real brand identity of your own.
  • You’re struggling to stand out among the competition.
  • As a result, it’s extremely hard for your brand to separate itself from the competition and control a share of the market.
  • While you may be driving some traffic, you’re really not doing much to set yourself apart from your competitors, particularly those who have a more powerful online marketing strategy.

Your focus needs to be on making your website the hub and central focus for your entire business, and getting the most out of the tools and strategies needed to execute a successful campaign.

  • This means creating more content.
  • Blogging more.
  • Improving your search engine rankings.
  • Increasing your social media engagement.
  • Revamping your email strategy.




Opening Act

  • Your ability to stay current has allowed you to stay somewhat relevant.
  • You’re very close to the big stage but still need that edge.
  •  The good news is that you aren’t far off
  • While you may be generating leads from your website, you have yet to develop a lead nurturing strategy to effectively push these leads further down your sales funnel.
  • You may not even have a clearly defined sales funnel yet.
  • Without one, you can never efficiently track and nurture your leads through the sales process.
  • Blogging consistently but lacking in readers, shares, comments and subscribers
  • Consistently posting to social media, but not driving followers back to your website
  • Sending frequent email blasts to entire contact list with no target audience in mind
  • You’re aware of traffic and lead sources, but unsure which marketing initiatives prove ROI

Your problem is with the details.

  • You have goals, but aren’t sure if the strategies you have in place will get you there.
  • You have a lead generating website, but it isn’t optimized for mobile devices

You can’t sell to everyone.

  • You need to know who is more likely to buy, and focus your marketing efforts on attracting and converting these types of prospects
  • This will allow you to have a much clearer picture of your target audience, which in turn will allow for sales and marketing to be more productive.
  • Start by creating detailed buyer personas, which are basically fictional representations of your target audience.


Once you have a better idea of who your ideal prospects are, you can more effectively create more relevant content that aims to push them further down your sales funnel.


Click Here To Learn How To Implement A Content Marketing Strategy



What does being a marketing rockstar exactly mean?

  • It means that you understand how the modern consumer is digesting and receiving content, and you’ve adjusted your marketing strategy in order to reach and engage your target audience more effectively.
  • People are using smartphones, tablets and laptops to consume and digest content and media.
  • You are what they want to consume…….You get this
  • You have a clear 12-month strategy to achieve SMART goals…
  • You have a lead generating, mobile optimized website that shortens your sales process
  • Your consistent blogging is driving traffic and leads and generating shares
  • You’ve seen improved search rankings by successfully tracking & implementing relevant keywords
  • You have a large following that consistently visits and engages your site
  • You generate a high volume of quality leads, drastically shortening your sales process
  • You’re sending highly-targeted emails to segmented lists of your contacts
  • You’re nurturing a high volume of leads through sales funnel with automation
  • Sales and marketing have shortened your sales process
  • You’re tracking and measuring lead and traffic sources, adjusting your campaign accordingly



Being a marketing rockstar simply means that you now understand what your ideal prospects want, and more importantly, know how to implement the strategies necessary to attract them. 



Click Here To Learn How To Implement A Content Marketing Strategy



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank You 🙂


Sharing IS Caring!


To Your Success,

Joan Harrington



How To Master Network Marketing

Mastering Network Marketing….What You Need To Know








It doesn’t matter how good you are at what you do, or how amazing your product is at filling a need or solving a problem.




If no one knows about it, you’ll be out of business in no time flat.




Getting people through your doors or on your website is one of those things that is very simple – but not all that easy.




The guys over at Firepole Marketing break it down easily for you!



 Here are their tips on how you can master network marketing:



You’ve got to promote!





You promote by using these 3 segments of Network Marketing:

  • Advertising is a way to get attention.
  • Branding is a way to make that attention last longer.
  • Buzz is getting people to pay attention to you, without having to start the conversation yourself.






There’s a whole world of people out there waiting to find out about your business!





First here are 4 marketing tactics that are people-friendly, and will help circulate your business name and products in ways people will find fun … and memorable.



1.  Get Personal

  • Your best marketing tool is YOU
  • When you meet people, you are genuinely interested in them, their interests, their likes and dislikes, their opinions.
  • Ask them questions about themselves, have conversations that are full of ideas and current events from news to movies to apps.
  • People remember chatting about their own lives and interests, as well as your interest in them.
  • They remember that they first heard about the latest viral video, great new website or blog, extreme sport, or joke from you.
  • And you gain a new business friend, potential client and someone sure to spread word of the coolness of you.
  • You can make a lasting impression just by being gregarious, original, interesting and interested



2.  Get Creative

  • Rethink your business card.
  • Business cards tend to be formulaic, drab and hard to read.
  • To get creative with your card, start by thinking outside the small, white rectangle.
  • You could also e-mail a video business “card” to your clients once.
  • Ask them to share it with their friends and clients.



3.  Sunglasses, Water bottles, Stickers and Kites…

  • Think out of the box about the giveaway items on which you print your business name and logo.
  • T-shirts, pens, totes, water bottles, notepads, sunglasses, coffee cups – or, if you have a computer-related business – mouse pads and USB flash drives; these are all items that people use and hold onto.
  • Try putting your logo on things that consumers find not only useful, but fun: sweat towels, sunglasses, stickers, toys, sports balls, small paddles, cozies, and bottle openers.
  • They keep your name in front of consumers.



4.  Say “hey, look at us!”

  • If you have a blog, post your activities there
  • On a blog or any other social media site, use PHOTOS.
  • Always identify the people in them.




Choose the strategy that is most appropriate for your particular business, and/or the strategy that you feel is most likely to bring in word of mouth referrals.





For a prospect to buy easily, they need to have a strong felt need, which can also be described as acute pain or irrational passion.




I’m sure you’ve had the experience of being exposed to a product or service that you needed, but still needing the right combination of marketing materials to get you to actually buy it.




Creating excitement is an important part of that combination.




Here are Four Rules for Building Excitement



1. It’s has to be real.

  • Promote only what is authentic about your product or service.
  • It’s tempting to create excitement by saying lots of nice things, but if none of them are true, then you’re shooting yourself in the foot.



2. Target what matters.

  • If you want to create excitement in sales, you’ve got to talk about (duh!) what will excite them.
  • And we don’t mean what *you* think will excite them.
  • We mean what will *actually* excite them.
  • Take a minute and think about the five pains or passions that they are looking to resolve with your offering.
  • If you aren’t talking about these key issues,then you are off base – go back to the drawing board!



3. Make them feel like part of a select club.

  • Being part of something is a basic human need.
  • From uniforms to secret handshakes, the “proof” of belonging to a special club is always looked upon with pride if you’re in, and envy if you aren’t.



4. Creating Urgency with Your Offer.

  • There is nothing like an expiration date to get people to take action.
  • The sense of impending loss is very powerful, if it can be demonstrated that you are missing out on something by not acting fast.
  • It is important to know how useful creating urgency in sales really is.
  • Be sure to attach urgency to every offer that you make.




A good dose of excitement is always a good thing to generate sales.




Just follow these 4 rules to make sure you don’t overdo it.





You Need To Standout from Others!





Remember, the world is unlikely to beat a path to your door (or your website) – unless they already know about your mousetrap!





Differentiation attracts attention.







If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!




Sharing Is Caring!




To Your Success,
Joan Harrington