Writing Magnetic Headlines
How To Write Killer Magnetic Headlines
Your headline is the first, and perhaps only, impression you make on a prospective reader.
Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.
Today, I would like to share some tips from Brian Clark, of CopyBlogger, on how you can write magnetic headlines……
Remember, every element of compelling copy has just one purpose — to get the next sentence read……and then the sentence after that, and so on, all the way down to your call to action.
“So it’s fairly obvious that if people stop at the headline, you’re already dead in the water”…..says Brian Clark
Want to write great headlines and even better content?
Start with the headline first.
Your headline is a promise to readers.
Its job is to clearly communicate the benefit you’ll deliver to the reader in exchange for their valuable time.
People want useful information, and they’ll reward you by promoting it to others when you provide it.
You can write a headline in an infinite number of ways.
By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.
Here are Brian Clark’s 9 headline formulas are some of the easiest to write and the most powerful.
1. Say it simply and directly.
- The direct headline gets right to the point.
2. State the big benefit.
- One of the first techniques you should always explore is transforming your major benefit into a headline.
3. Announce exciting news.
- People read newspapers and magazines because they love news.
- It’s just basic human nature.
- We’re curious….We not only want to know, we need to know.
- Casting your headline in a way that suggests news, rather than advertising, can have the same powerful appeal of a feature story in the morning paper.
4. Appeal to the “how-to” instinct.
- The how-to headline appeals to the need most of us have to improve ourselves or our lives in some way.
- The secret here is to focus on a need or want and promise to fulfill that need or want.
5. Pose a provocative question.
- Asking a question directly involves your reader.
- However, your question cannot be random or clever.
- It must relate directly and clearly to the major benefit of the product.
- It must also prod the reader to answer “yes” or at least “I’m not sure, but I want to know more.”
6. Bark a command.
- Sales copy often falls flat because it fails to tell the reader what to do.
- This headline type allows you to be direct, provide a benefit, and take a commanding posture simultaneously.
7. Offer useful information.
- What people really want is a sense of order and predictability in their lives.
- We want to feel a sense of power over our world.
- We seek out the secrets, tips, hints, laws, rules, and systems that promise to help us gain control and make sense of things.
8. Relay an honest, enthusiastic testimonial.
- A testimonial headline can do two things for you.
- First, it presents your reader with a third party endorsement of your product or service.
- Second, it capitalizes on the fact that people like to know what other people say.
9. Authenticate your proposition with a little something extra.
- People distrust sales copy. And for good reason.
- A lot of it proves inaccurate or downright dishonest.
- To cut through this distrust, you can add a little something extra to your headline that seems out of place, yet rings true.
If you enjoyed these 9 tips on how you can write magnetic headlines from Brian Clark, of CopyBlogger, and found TONS OF VALUE, please do yourself a favor and share with all whom you feel would benefit from knowing this information…..Thank You!
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To Your Success,