The Benefits Of Content Marketing

Why Is It Important To Have a Content Marketing Strategy In Your Business?





Content marketing is strategic — it requires a plan and a documented content marketing strategy is one of the key things that distinguishes effective content marketers from their less-effective peers.





  • Content marketing involves both the creation and the distribution of content
  • The content you create must be relevant and valuable
  • Content marketing is consistently delivered
  • Your content needs to attract and retain an audience, with the ultimate goal of driving profitable customer action
  • You must have a clearly defined audience in mind for everything you create.

Content marketing is marketing – and it’s important to understand that it needs to be integrated into your business’ marketing strategy as it will strengthen all your other marketing efforts.




Here are the 4 various functions content marketing can serve within your business marketing strategy from Joe Pulizzi, (Founder of the Content Marketing Institute)


1. Use content marketing as a first-line technique to drive other types of marketing

  • SEO: There is no downside to optimizing your content for SEO, but it should not be your primary focus. In light of what your customers want (and Google’s ever-changing algorithms), focus on this even more basic rule: Write compelling content that your target audience wants.
  • Social media marketing:  Successful organizations develop a content hub (e.g., a blog or website) that they can direct their social media followers to, in order to forge a deeper relationship.
  • Demand generation: You need a consistent and logical stream of content to feed all marketing automation and demand generation programs.


2. Use content marketing in conjunction with complementary and/or overlapping disciplines to amplify your success:

  • Content strategyWhile content marketing is focused on changing or enhancing a consumer behavior through content, content strategy involves managing content (marketing, or otherwise) as a strategic asset across an organization. You need both.
  • PR: Ideally, PR and content marketing should work hand-in-hand, as they are based on the same principles: figuring out what your ideal audience members want and telling a story in a way that is relevant to them.


3. Content marketing can be used interchangeably with several other content creation techniques 

  • Brand storytelling: Brand storytelling is using great stories to compel people to create an emotional connection with an organization. Understanding these principles benefits content marketers as stories lead to more — and more-loyal — customers.
  • Brand journalism: Brand journalism involves reporting on news, trends, research, organizations, and people in a way that frames the story in a brand’s perspective or point of view. This approach, based on traditional journalism, is a great way to spark interest in an organization, product, or service without directly promoting it.
  • Branded content: Branded content aligns with the voice and essence of a brand (and usually includes an explicit disclosure of its relationship to the brand), but doesn’t directly discuss the brand’s offerings.
  • Inbound marketing: Inbound and content marketing overlap in that they both convert prospects to buyers. But, content marketing takes this a step further, as it can be used for customer retention and up-selling. It’s also great for converting customers to evangelists.


4. Use the key principles of content marketing to get the best results from paid approaches:

  • Promoted content: Promoted content is when a brand pays a publisher to have its name or message associated with a piece of content within the user experience of a website or social network. This includes sponsored content, native advertising and content discovery.
  • Paid search units: Google and Bing serve ads that are related to users’ search queries. To get the most from your investment in a technique like this, it’s essential that the content that you present to consumers who click through your ads be specific and relevant to the term they were searching for.



For a more visual breakdown of content marketing CLICK HERE



So, do you think a content marketing strategy will fit into your business marketing strategy?




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p.s. – Ready to make content marketing an integral part of your business operations? Download CMI’s workbook to learn how to Launch Your Own Content Marketing Program


P.S.S   If You Are An Ambitious and Highly Driven Network Marketer Looking To Take It Up A Notch In Your Business, You Will Want To CLICK HERE!

About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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