content marketing

The Benefits Of Content Marketing

Why Is It Important To Have a Content Marketing Strategy In Your Business?

 

 

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Content marketing is strategic — it requires a plan and a documented content marketing strategy is one of the key things that distinguishes effective content marketers from their less-effective peers.

 

 

 

 

  • Content marketing involves both the creation and the distribution of content
  • The content you create must be relevant and valuable
  • Content marketing is consistently delivered
  • Your content needs to attract and retain an audience, with the ultimate goal of driving profitable customer action
  • You must have a clearly defined audience in mind for everything you create.

Content marketing is marketing – and it’s important to understand that it needs to be integrated into your business’ marketing strategy as it will strengthen all your other marketing efforts.

 

How?

 

Here are the 4 various functions content marketing can serve within your business marketing strategy from Joe Pulizzi, (Founder of the Content Marketing Institute)

 

1. Use content marketing as a first-line technique to drive other types of marketing

  • SEO: There is no downside to optimizing your content for SEO, but it should not be your primary focus. In light of what your customers want (and Google’s ever-changing algorithms), focus on this even more basic rule: Write compelling content that your target audience wants.
  • Social media marketing:  Successful organizations develop a content hub (e.g., a blog or website) that they can direct their social media followers to, in order to forge a deeper relationship.
  • Demand generation: You need a consistent and logical stream of content to feed all marketing automation and demand generation programs.

 

2. Use content marketing in conjunction with complementary and/or overlapping disciplines to amplify your success:

  • Content strategyWhile content marketing is focused on changing or enhancing a consumer behavior through content, content strategy involves managing content (marketing, or otherwise) as a strategic asset across an organization. You need both.
  • PR: Ideally, PR and content marketing should work hand-in-hand, as they are based on the same principles: figuring out what your ideal audience members want and telling a story in a way that is relevant to them.

 

3. Content marketing can be used interchangeably with several other content creation techniques 

  • Brand storytelling: Brand storytelling is using great stories to compel people to create an emotional connection with an organization. Understanding these principles benefits content marketers as stories lead to more — and more-loyal — customers.
  • Brand journalism: Brand journalism involves reporting on news, trends, research, organizations, and people in a way that frames the story in a brand’s perspective or point of view. This approach, based on traditional journalism, is a great way to spark interest in an organization, product, or service without directly promoting it.
  • Branded content: Branded content aligns with the voice and essence of a brand (and usually includes an explicit disclosure of its relationship to the brand), but doesn’t directly discuss the brand’s offerings.
  • Inbound marketing: Inbound and content marketing overlap in that they both convert prospects to buyers. But, content marketing takes this a step further, as it can be used for customer retention and up-selling. It’s also great for converting customers to evangelists.

 

4. Use the key principles of content marketing to get the best results from paid approaches:

  • Promoted content: Promoted content is when a brand pays a publisher to have its name or message associated with a piece of content within the user experience of a website or social network. This includes sponsored content, native advertising and content discovery.
  • Paid search units: Google and Bing serve ads that are related to users’ search queries. To get the most from your investment in a technique like this, it’s essential that the content that you present to consumers who click through your ads be specific and relevant to the term they were searching for.

 

 

For a more visual breakdown of content marketing CLICK HERE

 

 

So, do you think a content marketing strategy will fit into your business marketing strategy?

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You 🙂

 

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p.s. – Ready to make content marketing an integral part of your business operations? Download CMI’s workbook to learn how to Launch Your Own Content Marketing Program

 

P.S.S   If You Are An Ambitious and Highly Driven Network Marketer Looking To Take It Up A Notch In Your Business, You Will Want To CLICK HERE!

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Joan is a full-time blogger/network marketing coach whose passion comes from teaching others how to brand themselves through the power of blogging with tips and strategies that work . **To see what products and services that Joan provides in her online shop click here>>>https://successwithjoanlive.myshopify.com

0 thoughts on “The Benefits Of Content Marketing”

    1. If you want to learn how you can make money on your blogs, just let me know Sandy I would be happy to guide you 🙂 If you want to utilize blogging as a business that is 🙂

  1. Content marketing is marketing. So true! At some point in time we need to adopt this strategy if we plan on moving forward successfully. Thanks for all the great point and information. It’s a great read.

    1. Yes it is! It would be beneficial to us to adopt this strategy if we plan on moving forward successfully, exactly Bruce! Thanks for your feedback 🙂 Glad you enjoyed and found value!

  2. Hi Joan,
    Content marketing has a great scope to build your career but you need more efforts.
    Before becoming a good writer you need to be a good reader only then you can get success in the content marketing.
    Have a great day 🙂

    Naveen

  3. Wow Joan,

    What a great share and explanation of content marketing. Who would have even thought there was so much involved.

    I love how you explained all of this and the terminology of course I’m aware of. How this all relates and the different types of platforms we need to be including for our content marketing, well most I was aware of but not all. I don’t do PR of course nor paid advertising but I do know how they all come into play.

    It all should consist though of story telling, it makes it much more fun and interesting I think.

    Another great share my friend, thanks so much and enjoy your week.

    ~Adrienne

    1. Thank you Adrienne so much for your feedback and awesome comment 🙂 Always love when you stop by my friend 🙂 Yes storytelling is something that I have to improve…….always working on something daily 🙂

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