The Crucial Guide to Blogging as a Business

The crucial 5 basic needs to blogging that you need to utilize blogging as a business……here’s what you need to know




For you to have a business blog, you will need these 5 basic needs to blogging as a business set up on your own blog, as shared and broken down for you from Aaron Orendorff, Content Marketing Institute:


1.  Benefits of Blogging 

  • Blogging is hands down one of the most traffic-boosting, lead-generating, bottom-line-focused content delivery platforms.
  • The 2 most important keys to the benefits of blogging are:
  • Why Blog
  • Builds trustOver and above TV advertisements, search-engine ads, and online banner ads, information in blogs is trusted by a whopping 81% of consumers.
  • Improves your SEOCompanies that blog receive 97% more inbound links and 434% more indexed pages than a company without a blog.
  • Boosts your trafficBuilding a base of 21 to 54 articles boosts traffic by an estimated 30%.
  • Generates leadsB2B bloggers generate 67% more leads over their non-blogging counterparts.
  • Closes sales82% of companies that blog daily acquired a customer using their blogs, as opposed to 57% of marketers who blog only monthly. And lastly,67% of U.S. customers have made a purchase based on a blog post
  • Make it about passion
  • The second key is passion.
  • Naturally, this means building your blog around your business ethos: its loves, core values, and driving principles. But you also need to use your blog to give voice to your passions
  • Playing to those strengths pays huge dividends in connecting with your audience.

“In any language, on any continent, in every country, those speakers who genuinely express their passion and enthusiasm for the topic are the ones who stand apart as inspiring leaders.”-Carmine Gallo in Talk Like TED


2.  Ideas for Articles

  • Blogging as a business demands a tried-and-true system for generating ideas.
  • Here are 5 tools to help you when you run out of ideas for your blog content:
  • MyBlogU – Free online platform allows you to brainstorm with other content creators as well as to conduct group interviews. Both tools are fantastic for taking a big idea and not only testing its validity, but also breaking it down into bite-sized blog posts.
  • Quora – Wouldn’t it be nice if your blog answered the questions people are already asking? This crowd-sourced website can help lead you to the types of questions that real people are asking. Plus, being a regular contributor on Quora builds your authority, engagement, and traffic.
  • Google Trends – See the frequency and popularity of Google searches related to your topic and test the subject with Google Trends. In addition to giving in-depth search history information, Google Trends also keeps your finger on the day-to-day pulse of your audiences’ interests.
  • Buzzsumo – Sometimes an idea just needs to be refined. Buzzsumo invites you to enter a topic or a URL in its search box and then displays a wealth of information. Great for research, Buzzsumo provides backlinks and shows the content that performs best on social media (e.g., Facebook, Twitter, LinkedIn, Pinterest, and Google Plus).
  •  Steal. – Every book you read, blog you visit, podcast you hear, or event you attend is rich with ideas for content. So keep your eye out for “aha” moments and always write them down.


3.  A content calendar to maintain consistency 

  • If you think your business blog can survive flying by the seat of its pants rather than following a well-organized content calendar, it won’t. Don’t even try.
  • Start your calendar process by looking at the year ahead.
  • Pencil in the big dates: launches, retreats, events, and deadlines.
  • Then decide how often content will be posted.
  • It’s essential to post consistently on either a weekly or biweekly basis.
  • The Content Marketing Institute’s exhaustive checklist is a phenomenal starting point when you want to get detailed
  • Be sure to create a repeatable and disciplined promotion checklist as part of your content calendar.
  • For each blog post entry on the calendar, consider including:
  • Basic idea
  • Preliminary titles
  • Target audience
  • Keywords
  • Blog categories
  • Author
  • Editor
  • Meaningful links
  • Graphics
  • Designer
  • Draft date
  • Post date
  • Promotion: email, syndication, and social media
  • Call to action
  • And remember, if you’re just starting out don’t be afraid to keep it minimal.


4. Content

  • You need content.
  • And not just any words.
  • Valuable, helpful, genuinely engaging, shareable words.
  • How do you create killer content?
  • Be informative.
  • Be unique.
  • Keep it clear, concise, and compelling.
  • Let your reader know right off the bat what to expect and what the payoff is.


5.  Optimization to ensure real-world ROI

  • Optimization comes down to one thing – testing.
  • It will help you find out what’s working and not working.
  • You should begin testing the two most pivotal elements of any blog post – the headline and call to action.
  • Headlines
  • Testing headlines is a process, one that starts with creating as many viable headlines as possible.
  • On Aaron’s blog, he offers 5 Ways to Systematically Craft Breakthrough Headlines from Inside Your Market’s Mind.
  • For help supercharging your existing headlines, Portent Title Maker is an excellent tool.
  • Another phenomenal way to test your headline (as well as your CTA) is to A/B your email campaigns themselves.
  • Compare your email open rates based on subject lines and your click-through rates on your calls to action to get immediate data on what content is truly compelling.
  • Calls to action
  • Calls to action are the holy grail of online marketing. And they are absolutely crucial to the success of your business blog.
  • Why? Because readers don’t pay the bills; revenue does.
  • Quantify clear conversion goals for your blog such as:
  • Subscriptions
  • Lead generation
  • Social shares
  • Clicks to your product pages
  • And – of course – sales
  • Select one goal for each blog post.
  • Singularity is key because the entire post must revolve around the call-to-action goal.
  • Test your CTA placement – header, in-line, sidebar, or footer; its copy – the offer itself; and its design – color contrast, size, etc.


The business blogging odds are stacked against you. But the success  of your business blog comes down to these 5 basic needs:

  1. Benefits
  2. Ideas
  3. Calendar
  4. Content
  5. Optimization



Without the above 5 basic blog needs your business blog just might become one of the 95% of failed blogs……and you certaintly do NOT want that, now do you?

It is up to YOU whether you want to build your blog as a hobby or as a business…..the choice is yours.…..





Get started today with an amazing blogging platform that will help you build your blog into the awesome business that it was meant to be……CLICK HERE now to access this blogging platform and transform your marketing today!



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You 🙂


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To Your Success,
Joan Harrington

About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

Please Share Your Thoughts....Thank You!

0 thoughts on “The Crucial Guide to Blogging as a Business

    • Joan Harrington Post author

      Thank you Niquenya! Great minds think alike my friend 🙂 Appreciate your feedback and it is a good thing knowing we are on the same wave length with blogging and making sure our content is relevant to the needs of our target audience 🙂 Exactly! Will be checking out your post too!

  • Mary Hill

    I think this is a good yard stick for each post. I ask myself are my words: Valuable, helpful, genuinely engaging, shareable words? Do I impart value to my readers. Thanks for the inspiration.

  • Sherman Smith

    Hey Joan,

    You’ve listed some great points on why blogging would be great for business.. I’m discovering the benefits of using tools like buzzsumo and the positive effects of writing great copy as far as your headlines and intros. I’ve seen an increase in interest as far as leads, comments and traffic based on just these two.

    Thanks for sharing and you have a good one!

  • Sandy SK

    This post shared alot of great tips. I am going to try some of them out for my boyfriends mechanics business to see if it can help generate some more business.

  • Dr. Lisa Thompson

    Great post Joan!

    My favorites are the Ah-Ha moments you write down from events/webinars/courses. These are “uncashed” commission checks!

    The second is passion. You need to have something you’re passionate about teaching to others and the best way to do that is through blogging.

    Dr. Lisa

  • Beverley Golden

    Another well-written jam-packed and informative blog post, Joan! It does seem daunting at times to be fresh, current and consistent when you are blogging, especially when your business success depends on it. I think it is very possible with some planning and using the resources you list, to stay on top of the blogging mountain and to create meaningful and shareable content. Appreciate your commitment to helping others reach for attainable success!

  • Deb Nelson

    Lots of info here to digest! And, you’ve done it for us, giving details and identifying the five basic keys to blogging success: Benefits *
    Ideas * Calendar * Content * Optimization. Great job at making this daunting task seem doable!

  • Michelle Williams

    Wow Joan this is totally awesome and probably one of the most comprehensive and easy to implement list I’ve read in a long time. Even though there’s quite a lot on the list I agree with, such as the why’s of blogging, your article serves as a great reminder and motivation to ensure us bloggers, keep blogging! 🙂 This is definitely one to bookmark and reference as I go along! Thanks for your great tips!

  • Renee

    Joan, you’re so great at identifying the best ways to go about things. And in this case, you’re also right on point, for blogging success. Having a content calendar is key!

  • Sharise Hemby

    Hi Joan,
    Great tips for using blogs as a tool for building a client base and ultimately increasing revenue. This group holds me accountable to completing a weekly blog and has helped to increase my following. I am working toward increasing revenue. Readers don’t pay the bills, revenue does resonated with me. I have several readers and working toward transforming them into clients.