How would you like a simple guide to captivating and educating your readers?
As a blogger, it would definately help, right?
You love sharing your knowledge. So you pick a topic you know well. Then you write a step-by-step explanation. Do some editing and voilà … your tutorial, guide or how-to post is ready to publish, right?
How often do you read how-to posts that are superficial and useless? How often does reading educational content feel like a waste of your time?
*Tip* -When you are writing a simple guide, you need to think about your audience before picking a topic:
- Are they struggling with the problem you want to write about?
- Do they want to solve this problem?
- Can you help them solve this problem or is the problem too big? Can you narrow it down?
“It’s easy to fall into the trap of writing what you know, and forgetting to share what your readers want to learn. Think about your readers and create a recipe in easy steps”.…..says Henneke
To help readers implement advice for an abstract topic, (like how-to for topics like leadership, self-improvement, or marketing), you will need to use images,metaphors, and examples, so readers can visualize your ideas.
Educational content is the staple food of content marketing
“Practical advice is shareable advice” ~ Jonah Berger
As Henneke says “Useful content also builds your authority, increases your credibility, and gets readers to trust your advice. That’s how you earn the opportunity to sell. But how-to guides only work when you inspire your readers to implement your advice”.
So, remember, the next time you share your tips, think about your hungry reader and make your advice concrete so that it will not only captivate but you will be educating your audience as well 🙂
Does your content invite and inspire?
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To Your Success,