What You Need To Know For You To Become Massively More Memorable
Growing your traffic, building an email list, and writing value-packed posts are great and all, but they don’t guarantee that you will stand out.
So what will help you to stand out and become massively more memorable?
“You need to make a conscious choice to stand out and must decide to be different, larger than life, and someone worth talking about. Otherwise, you’ll remain just another Average Joe. Another ordinary, rules-following, perfectly average “Joe” who never steps outside the box”……..says Mary Fernandez (a self-proclaimed “blogoholic” on a mission to help other bloggers stop twiddling their thumbs and start getting measurable results) in her blog post “9 Surefire Strategies for Standing Out in a Sea of Sameness”
That missing piece that will help you to stand out and become massively more memorable is called a standout maneuver-(a bold, calculated move to attract attention, imprint yourself in the minds of your readers, and persuade them to spread the word about you).
Here are Mary’s 9 standout maneuvers that will help stop you from being an ordinary, forgettable blogger and start being remarkable.
1) Craft Your Public Image
- What’s your public image?
- Are you the brazenly done up guy, the woman with the powerful signature look, the smart guy with the nerdy glasses, or the fun-loving girl with the red balloon?
- Hire a photographer to take your portrait (or shoot your own self-portrait), and carefully choose your clothing, your accessories, and your pose to form a distinct perception about yourself in people’s minds.
2) Swing Your Slingshot
- If you’re looking for a way to get people talking about you, take a shot at a piece of popular wisdom or a widely held belief.
- You’ll likely receive a furious reaction from some, so if you want to become famous and not infamous, you’ll want to attract supporters as well as detractors, so the trick to pulling this off is to take advantage of a phenomenon known as the “common enemy effect.” (Creating an “us” versus “them” scenario)
- Which will not only help build solidarity but will bring your tribe closer to you and they will come to your defense and become even more invested in you than they were prior to publicly taking your side.
- Who (or what) is the common enemy of your audience?
- Expose that enemy in a blog post, and tell everyone about it
- Then, sit back and watch the debate ensue.
3) Be a Flawed Superhero
- As psychologists have found, people have the strong tendency to like other people who they perceive to be similar to themselves.
- So if you want people to like you, you need to show your weaknesses.
- You have to become a superhero with a flaw. (like superman is with kryptonite)
- If you do publish something that you later discover to be incorrect, don’t sweep it under the rug.
- Instead, bring the mistake to your reader’s attention before they catch it.
- This creates a “positive trust incident,” which will actually cause your readers to like and trust you more.
- Can you think of that weakness in a blog post or in your writing style?
4) Go Skinny Dipping… In a Fishbowl
- Whaaaat???? LOL, it just means that you want to be completely transparent to show that you are a living, breathing human being, rather than just another cluster of pixels on your reader’s computer screen.
- By giving proof that you actually “walk the walk,” transparency also serves to make you far more credible in your audience’s eyes.
- Just do your thing, and document it.
- Test a new theory.
- Learn a new skill.
- Publicly challenge yourself to accomplish a new goal, and let your audience hold you accountable.
- Keep a journal, and publish it as a weekly blog post series or an e-book.
- Turn your blog into an online reality show.
- Your readers will eat it up, and they won’t be able to resist talking about it.
5) Put Yourself in a Pigeonhole
- If your readers were asked to describe you in just one sentence, what would they say?
- You don’t know? You think they’d all say something different?
- Word of mouth is a powerful force for spreading your message, and if people talk about you in a consistent way, they’ll reinforce – instead of dilute – each other.
- Also, they’re more likely to talk about you, and say the right things, if you help them to know what to say.
- Whether you’re crafting some text for your About page, writing an author bio for a guest post, or introducing yourself at the start of a podcast interview, make sure you have a consistent way to talk about yourself.
- The more different places where you are described in the same way, the more people will remember you for it (and come to believe it).
6) Ditch The Diplomacy
- Are you sensitive to other’s feelings, avoiding conflict at all costs? Or do you speak your mind freely and pity those who disagree?
- If it’s the former, you’re missing out on a big opportunity to stand out.
- Researchers have found that people who use opinionated statements are more persuasive.
- An opinionated statement doesn’t just express a point of view; it also expresses disapproval of alternative views.
- Of course, it only works if the person making the statement is deemed credible.
- The more credibility you have prior to making an opinionated statement, the greater the effect.
- Worried that making opinionated statements will make you sound like a jerk?
- Sure, some people will be miffed, but if it also causes them to take positive action, you’ve done your job.
- What’s a fear-inducing, opinionated statement you can make to kick your readers’ rears into gear?
7) Act Like a Fool
- Did you know that self-deprecating humor has a particularly persuasive effect when compared with other forms of humor?
- People who are speaking against their own self-interest (or who at least appear to be) gain a lot of credibility with their audience for doing so.
- Therefore, self-deprecating humor may work to persuade by increasing trust in the speaker or writer.
- So when you go to write your next blog post, poke some fun at yourself.
- It will gain your reader’s trust, and they will be more open to believing what you want them to believe about you.
8) Be a Creature of Habitat
- Sometimes everything you need to be big and memorable is right in your backyard.
- Where do you live?
- Don’t think that it has to be the exotic land of milk and honey.
- Simply use your own unique locale as the connecting theme in all your photos, videos, and in the stories you tell.
9) Throw Yourself to the Lions
- Ever wondered why televised debates are such big news during election season?
- It’s because we love seeing candidates thrown into a situation they can’t completely control, where they’re forced to go “off script.”
- And the perceived winners get a big credibility (and popularity) bump because we admire people who can think on their feet and stay cool under pressure.
- Want the same benefit as a blogger?
- Take on your audience’s questions in real time.
- Other ways of putting yourself on the spot include hosting a Google+ hangout, a webinar, or a Blab.
- Whatever platform you use, the key is to allow people to ask you questions in “real” time.
“Haters gonna hate,” say Mary , but being a memorable blogger is so much bigger than you: it’s about persuading other people to take positive action in their lives. You have to put yourself out there, stand up for what you believe in, and be unafraid to ruffle some feathers.
To start, pick just one of the strategies above and give it a try. Go for broke and see how your audience reacts. When they start talking, you’ll know you’re on the right track.
Don’t you think it’s finally time that you stand up, and stand out.
If you enjoyed this post and found TONS OF VALUE, please take a few moments and share…..Thank You 🙂
Sharing Is Caring!
To Your Success,