The Ultimate Guide To The Most Valuable Social Media Content

The 6 Types of the Most Valuable Social Media Content




socialsharesWe all know, as social media marketers to be successful, you need to have engagement, virality, retweets, likes, shares, and of course followers.  So the question is, what kind of social media content will help you to get that, and most importantly, what kind of content gives you the most value?


In today’s post, you will find the 6 types of social media content that will give you the most amount of value that you can implement in your next social media campaign, as shared from Neil Patel, Quick


1. Infographics



2. Interactive Content

  • Wikipedia defines interactive media in this way:
  • Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image, animation, video, audio, games, etc.
  • So, it makes sense that the most savvy content professionals are producing content that users can better engage with
  • Interactive content is valuable for so many reasons.


3. Content That Evokes Strong Positive Emotion


4. Content With Images


5. List Posts

  • Lists and “why” posts proved to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%.
  • Primary reason why the list is an irresistible form of content—the headlines are magnetic
  • Your readers are more likely to share, engage with, and benefit from list posts shared on social media.


6. Newsworthy Content

  • If you’re not in the news industry, you probably don’t want to be producing news articles
  • Because, when analyzed according to industry, news articles—called “what-posts”—were the worst performers.
  • Only in the news, technology, and entertainment verticals are news articles shareable.
  • If your niche is news, entertainment, or tech, what-posts may be valuable on social media.



At the end of the day, you must remember this……Before you share anything, learn what your audience wants and the best method is to make sure you know your audience, analyze your data, test different types of social media content, and develop a powerful strategy.



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂


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To Your Success,
Joan Harrington

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28 thoughts on “The Ultimate Guide To The Most Valuable Social Media Content

  1. Hey Joan!

    These are some good tips about social media content. I find that infographics definitely get the most attention when I use them in blog content. They are so informative and as the old saying goes: a picture is worth a thousand words.

    Having lots of images helps too with traffic and keeping people more interested in the page.

    Thanks again

    • Hey Lisa!
      Thanks so much, appreciate your awesome comment and feedback 🙂 100% agree that having images definately helps with traffic and keeping people more interested 🙂

  2. Jaci Konecny says:

    Joan, I enjoyed your post as usual. Thank you for the resources in #1. I always need help with making graphics/pics for my blog!

  3. I made an infographic today for one of my corporate clients. It is already getting good buzz but it was time consuming. I look forward to checking out your suggestions to see if I can cut back on the time commitment.

  4. Wow these are some great tips! I think I have the photo taking down pretty well but I need to work on making info-graphics. Also, I’ve never tried creating interactive media. It’s kinda scary… Anyway, I love that you included Neil’s tips and links. I’ll definitely be using his resources for info graphics. Pinned for later!

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