Tips To Make A Strong Impression With Your Brand

How To Make A Strong Impression With Your Brand










Why is brand consistency so important?




People respond well to things that are consistent.




As creatures of habit, your customers seek out brand consistency as a way to measure your brand’s credibility, experience, and quality.




Businesses in today’s marketplace must learn how to employ brand consistency as a way to make an impression.





your voice

 “In order to establish a customer experience, it is important for your brand to generate a universal voice that lends itself well to your specific industry”……says Carly Stec, Impact Branding and Design




 Consider brainstorming a list of adjectives that you’d like your brand to project in your day-to-day posts and interactions.

  • If you’re having trouble determining the tone most appropriate for you, explore your website a bit.

  • Take a closer look at the value of your product or service.

  • Be sure to consider the people who consume the products.

  • Who are they?

  • What drew them to you?

  • What are their interests?




Remember, you are speaking to your customers, and potential customers, not your products, so use language that they are familiar with.



Once you’ve squared away a “voice” for your brand, start enforcing it.



This should be the tone you use on Twitter, Facebook, LinkedIn, in your emails, on your voicemail, and with your customers.




Develop a Rhythm for Posting

  • The number of times you post to social networks or your blog should remain consistent.

  • You want to make it clear to your customers that they can count on you regularly for remarkable content.

  • This means it is critical to strike a balance between posting too much, or not enough.

  • Develop a schedule that indicates how often you will publish posts on each individual network.

  • Creating a schedule like this is not only beneficial to you in terms of organization, but it helps your audience set their expectations and recognize your commitment to consistency.





 brand1Branding consistency is all about guiding a competitive advantage, and increasing marketing performance.

  • The easiest way to create unmistakable branding is to utilize an established color palette, specified typography, and effective logo.

  • Your logo should be tactfully designed with your brand’s personality, value, and industry in mind.

  • Your color scheme should be representative of your brand’s personality, so stick with 1-2 colors, and try not to exceed any more than 3.

  • Your brand’s designated typography is of equal importance.

  • While you can play around with variations (bold, italicized..), sticking to one font style will make it easier for people to recognize your branding, while establishing a sense of uniformity.




When it comes down to it, the more consistent you are over a period of time, the easier it is to form a lasting impression, and gain the trust of your customers.





If you enjoyed this post and found TONS OF VALUE from these tips by Carly Stec, Impact Branding and Design, please take a few minutes and share…..Thank You!




Sharing Is Caring!




To Your Success,
Joan Harrington

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0 Replies to “Tips To Make A Strong Impression With Your Brand”

  1. Thanks, Joan. What you say here is so true. People need to know ‘at a glance’ what you are all about. If they resonate with that, they will stay. If they’re not clear what you’re all about, they will move on. All the best.

    1. Thank you Jeanne! Yes, people do need to know what you are all about at a glance…..if they don’t resonate with you, they move on! Have a great weekend!

  2. Joan,

    The last part really sums it up! The more consistent you are over time the easier it gets to form a lasting impression and gaining the trust of your customers. This is the art of retention! Thanks for sharing!

    1. Thank you Sherman!!! Yes, most definately, the more consistent you are over time, the easier it gets to form a lasting impression 🙂 Appreciate it !!! Have a great weekend!

  3. Hi Joan,

    Consistency is very important. You want to stay ahead of the game. Also be open to change and also scale up in your marketing efforts. Great post!

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