Turn Your Blog into a Lead-Generation Machine
What if you could create a kind of machine for lead generation on your own business blog, allowing it to help you continuously fill that sales funnel?
Blogs are a great way to increase your digital presence, making you more visible and “findable” via Google, Bing and the like.
Here are 10 ways that you can implement today to help you increase your visibility and attract more qualified people to your site……from Ann Handley , Chief Content Officer of MarketingProfs
1. Make your blog an extension of your main website.
- A visitor’s first experience with your business might be through a blog page.
- Blogging on the same domain that hosts your company site ensures that all inbound links to blog pages also juice up the search mojo of your main site.
2. Solve or share, don’t be pitchy
- Your blog should focus on your customers.
- It should either solve their problems or share your resources.
- Don’t just “pitch” your stuff.
- News about your company and its products and services might be fascinating to you, but it’s not what will ultimately attract and engage prospects.
- Write about what they care about.
- How can you determine what to write about?
- Use inquires or “Frequently Asked Questions” as fuel for blog posts.
3. Show up.
- Half of blogging is consistency
- The other half is producing great stuff
- You don’t have to blog every day, but you do have to create a schedule that’s sustainable for you.
- Showing up also applies to the ongoing care and feeding of the community you’re creating through your blog.
- Encourage conversation and engagement by responding to comments (even negative ones).
- Be part of the conversation, not above it.
4. Avoid War and Peace posts.
- The best blog posts are punchy and concise, focusing on a single idea.
- Think short paragraphs or bullet points.
- Open with a declarative sentence that sets up the key idea.
- Framing blog posts this way not only respects your reader’s busy schedule, but also helps address the anxiety a lot of us feel about writing.
- A blog post can also be a graphic, image, video or even an embedded PowerPoint presentation.
5. Write a killer headline.
- Your blog post title becomes your web page title, so titles matter!
- An intriguing headline, or title, is also critical to attracting actual humans to read your post.
- The title of an article is not merely a promise to the reader (an idea of what’s in store), it’s also the pitchman for the entire post: It entices people to either click or … not.
- Here are a few ideas to help you…..CLICK HERE
6. Link to other resources.
- Throughout a post, link specific words or phrases to other resources on your site.
- You can link keywords to resource pages you’ve built around those words, or you can link to specific landing pages where you’ve posted related offers, like the ability for visitors to sign up for a companion webinar, request a white paper or get a free trial.
7. Embed companion calls to action.
- There are a few areas prime for calls to action on any blog page, including the “leaderboard” spot at the top of your blog, the sidebar on either side of the post and the often-ignored space immediately following a blog post.
- The first two spots are great for banners or buttons.
- But the space under the post is key: Assuming readers get through the entire post, they should always be given an opportunity to learn more with either a companion offer or related piece of content.
8. Offer subscription services.
- Allow your visitors to subscribe to get regular updates to your blog via e-mail and RSS.
- Essentially, every time you publish a post, a subscriber is notified to check it out.
- Plug-ins to allow subscription options are likely available for your blogging platform of choice (most e-mail marketing providers offer plug-ins that can be integrated into WordPress and other blogging platforms to turn your blog into a comprehensive list-building system).
9. Use social-sharing icons
- The more traffic you attract, the more opportunities you’ll have for generating leads.
- Be sure to outfit your blog with social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn.
- Doing so subtly encourages your visitors to share your content and allows you to reach your network’s network, which is a key attribute of social media.
10. Remember one final thing.
Your blog is an opportunity: It’s a way to connect with customers in a real-time, accessible way.
Your blog needs to be part of your business, and part of your lead-generation efforts.
A blog won’t magically drive business without active and ongoing promotion and participation
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To Your Success,