Are You Utilizing These 3 Essential Elements For Growing Your Email List?

The 3 Essential Elements You Need For Growing Your Email List 


As an email marketer, what is the MOST important thing you need to keep in mind when growing your list?

It is knowing HOW to get MORE subscribers and keep them from leaving……


So, how do you do that?

The quick answer to getting more people to subscribe and fewer to leave is to answer on behalf of your subscriber WIIFM……..

“What’s In It For Me?”

What is in it for them to join?  Can you credibly make a promise that appeals to them?  Getting more subscribers is a function of the promises you make and who knows about them:

  • Be where your prospects are
  • Make a promise, and deliver on it
  • Ask people to share
  • All roads lead to the opt-in
  • Build your sequence

What is in it for them to stick around? Don’t be a broadcaster, become a leader.  Why they leave:

  • They don’t know who you are
  • They don’t anticipate future value
  • You don’t fit into their world any longer

Once you have your opt-in and your sequence built, your job becomes getting more people to see it.

That’s how you grow, that is how you expand the number of people you reach and help.

It doesn’t have to be perfect, just get started improving.

Here are the 3 essential elements that you need to be aware of that will set a growing list apart from a struggling one……



“Many people either overlook the necessity or are unaware of these crucial elements”……says Chris Garrett

Essential Element #1 – Connection

  • Are you reaching the right people?
  • Are you giving these people an opportunity to feel connected to you as a person?
  • You need to remember to be approachable, friendly, vulnerable, inclusive, and generous.

Essential Element #2 – Engagement

  • Once you have someone’s attention you need to reward them for that attention.
  • Give people the value you promise but in a way that is interesting, genuine, entertaining, or at least easy to understand and put into action.

Essential Element #3 – Loyalty

  • It is all about feeling good as a member of an inner circle combined with the expectation of future reward.
  • You have to treat your audience well while giving them something to look forward to.

Think about the great lists you are on.

How do they make you feel?

Replicate some of those positive feelings in your own content and sequences.

Don’t just build a list, nurture your relationships by being generous and honest with the people on it.

I will leave you with one question to keep asking yourself ……… “What more can I do to reward my subscribers?”


If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you:)


Sharing IS Caring!


To Your Success,
Joan Harrington


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55 thoughts on “Are You Utilizing These 3 Essential Elements For Growing Your Email List?

  1. susanmarymalone says:

    This is a real stumbling block for me, Joan. I just can’t seem to get myself going on the newsletter! It keeps being a goal, but not one I commit to.

    • I can certainly understand that Susan I have been working on getting some kind of newsletter going as well 🙂 I think it may be too time-consuming for some, especially to bloggers who just want to share value 🙂

  2. Tamuria says:

    These are excellent tips Joan. When I started my email sign up I was really careful to offer extra things to subscribers, but have been a bit slack in that regard lately. What more can I do to reward my subscribers? – I will have to give that some thought. Thank you.

  3. Meghan says:

    Full disclosure: I need to improve my email marketing! The advice about building relationships with your list really resonates with me. I’m better at doing this through social media. I need to view my email communication more like an ongoing conversation. Sometimes email seems impersonal as compared to social media, but I’m fully aware of the power of email marketing and the value of someone giving me their address. Thanks for the reminder!

    • Hey Meghan!
      As I do as well need to improve my email marketing 🙂 Always looking for more tips on how I can do that and this has helped me as well to utilize in my own marketing 🙂 Glad you enjoyed and found tons of value! Thank you!

  4. Another great post, Joan and the points you make are spot on! Without connection and engagement, we really aren’t building relationships are we? The online space is getting more crowded and more noisy by the day, so for us all, the key is to nurture our clients if we want them to be loyal. Things also change so quickly that we all need to be on top of the changes and change with them!

    • Appreciate your comment and feedback Beverley thank you! Absolutely agree with you 🙂 Nurturing our clients and keeping them loyal is the only way to build those key relationships 🙂 Thank you for your comment!

  5. The opt-in is a stumbling block for me because I’m not selling anything. I’m still trying to wrap my head around what would be of value since I’m an online magazine that does lifestyle content. Any suggestions? Much appreciated.

    • Yes I need to step it up a notch as well Alene! Email marketing is not a strong suite of mine but I vow to get better. This is why I share valuable tips like this so I can remember as well 🙂

  6. all good points, but what do you do with an email list that is not engaging with you? Do you “ask them to leave?” I find it very difficult to get my email list engaged or even opening my emails. So, if they’re not opening, how can you get them to interact?

    • Hey Lisa,
      I can totally relate to not having an email list that does not engage very much 🙂 So hard to figure out when everyone says you need to have an email list and engage with that list, because the “money is in the list” lol but what they fail to tell you is that the money is in the list from those that you have built a relationship with 😉 Building that relationship is key to having success with email marketing. People buy from those they know, like and trust, so it just makes sense to build a relationship so when it does come time for them to buy, they will buy from you because you have built that relationship with them. I would send out some kind of survey if you can to those on your list asking them what it is that they want, and if they do not respond oh well, I would just delete them….and in the meantime think of some kind of “honeypot” (lead magnet) that will entice people to want to be on your list and engage with you. Since you are in health and wellness, offer some kind of freebie with you that they will find valuable 🙂

    • Thanks Katarina! You will just need to think of some kind of lead magnet that will help build that relationship with those that want to learn more about wine.

  7. Di Downie says:

    Hi Joan,

    I especially love your comment about think about how the people influence me when I read their emails.

    I think that is a great learning environment and great tips in those emails to grow our own lists



  8. jonitadsz says:

    Great tips Joan! Tip#3 is something that I have been working on currently. Learning from what other experts do better is one of the good ways to move forward. Thank you for the reminder about reward and tonnes of values.. We all can have a little bit more of that 🙂

  9. Yes, I am using a Google Chrome Widget that reminds me of my daily goal for email subscribers. So far today, I have met 0 of my goal #. This is important and once we have them on the list, we seriously need to nurture them.

  10. Great tips here and I will definitely think more about what I need to do to grow my email list. I admit I haven’t been focusing on that in the past. These tips will help me, I’m sure!

  11. I love The Internet, It has opened up my life and allowed me to connect to amazing people and build new friendships I would never have done without it. For list building its all about hat initial connection. If we miss it we have a small chance of turning things round. So Once someone Opts in to my list I make every effort to connect on a personal level. Just to make a friend and determine their real need.

    I believe My emails do that!

    I use times like these to revisit my message and tune it up to the growth, newer me from the last time I created it! Awesome tips Joan!

    • Yes, I love the internet too, Julie for all of the same reasons you do! We can connect with so many people from all over the world 🙂

      Being personal in your emails right from the start is what helps you to build that all important relationship 🙂 Glad you enjoyed the tips!
      Thanks so much for your comment, it is much appreciated 🙂

  12. What I like best here is the “ask people to share.” It can be a bold request but, hey, you do not get anything if you do not ask. And, sometimes, people will just do that because they just want to help.

  13. great post. full of value. just creating a lead magnet may not be all there is to growing a list but you lay it out very easily and straight forward. great post! thanks for the value

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