Do You Have A Value Proposition For Your Business Yet?

Your Value Proposition…What You Need To Know



Do you know what your value proposition is?


Do you even have one for your business?





What exactly is a value proposition?
  • Your value proposition is a strategically crafted statement that is definitive of your unique selling point.
  • It seeks to encompass everything that sets your business apart from everyone else, and it helps to guide your potential customer’s decision-making process



[tweet_box design=”default”]Without a value proposition, you lose your opportunity to speak directly to your target audience, and tell them why they should pick you over any of your competitors.[/tweet_box]



Here are 4 questions that you need to ask yourself to help you define what your value proposition is before you can cement it in stone


1.  What exactly do you do?

  • Start with your industry.
  • Within your specified industry, what is your expertise?
  • What sets you apart from your competitors?
  • In order to develop a strong value proposition, you must be able to clearly, and confidently define what your business does and how you do it differently than the rest of the businesses in your niche.


2.  Who is your target audience?

  • It is senseless to create content with no clear concept of who you are trying to reach, which is why it is critical to align your sales and marketing efforts.
  • Take the time to sit down and map out who are communicating with, and find out what people are expressing the most interest.


3.  What are their pain points?

  • Find out what the main challenges are that these people are facing.
  • Aim to uncover if their problem is unavoidable, urgent, or underserved.
  • This type of information will help you generate a greater sense of importance when it comes to encouraging your customers that your product or service has what it takes to fill in the gap.


4.  How will your product or service remedy the issue?

  • Think about the products or services that you’ve bought lately.
  • Almost everything we buy serves a purpose because products and services are designed to the solve problems we have, and the problems we didn’t even know we had.
  • Take a step back and look at your products or services in terms of solutions.
  • What types of problems do they have the potential to solve?
  • Once you have a good understanding of how your products or services can remedy your target audiences pain points, you can begin to present this information in such a way that will showcase them as a solution.



You must position your product or service as a helpful resource that your customers can’t do without.


Once you know what this key problem is, it then becomes surprisingly easy to position your product or service as a helpful way to solve it.




If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂


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To Your Success,
Joan Harrington


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10 thoughts on “Do You Have A Value Proposition For Your Business Yet?

  1. These questions are so useful for those who haven’t started a business yet. I believe that the scary part comes when we have no answers to some of those questions. It means that we don’t have a target market and in the end we might sound like a copy of another competitor. Thank you again Joan for sharing your wisdom!


  2. Hi Joan, thanks fro sharing this list. As Zaria said, these are such important questions for anyone new to the marketing line of business. I was lucky enough to have been on a great course very early on in my online career and was led through all of these points as part of our learning. I imagine for someone without that helping hand they may flounder for quite a while!

    Enjoy the journey!

  3. This is great. While I’m not selling a product, I am selling myself and my blog, so this will be helpful in crafting my mission statement to be more specific and helpful. Thank you!

  4. Hi Joan

    This a great reminder for my blog. I love the questions and they will definitely help me to fine tune my mission statement in my blog.

    Thanks for sharing. Take Care

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