Do You Want More Traffic To Your Website?

How You Can Get More Traffic To Your Website








Why does driving traffic matter?




Your website is the hub of your online marketing efforts.




It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.




What if you could double the click-through rates of your social media updates?




Extra traffic from Facebook, LinkedIn and Twitter would be nice, right?







In this post, from  Karl Staib, Social Media Examiner,  you’ll discover four steps for crafting a great call to action that improves click-throughs.






Read on to find out how to entice your social media fans and followers to click through to your website where you can create a deeper connection with them.





Step#1 – Tell Fans What You Want Them to Do




Step#2 – Give Fans a Reason to Click Through

  • Every piece of content you create should be used to help you deepen the connection with the people you engage with on social media.

  • You can do that by writing and sharing smart stuff on your website that solves a pain point and leads your audience to the next step.

  • If people like what they read, then they may sign up for your email list or even consider buying something from you.




Step#3 – Create a Cohesive Message

  • As you write and share your social media messages that (you hope) funnel people to your site, think about how all of the parts of the message fit together.

  • If there is even a slight inconsistency, the reader will likely pause, then stop their forward momentum.

  • Ask yourself:

  • Does the headline fit the image?

  • Does the image fit the text?

  • Does your call to action fit your goal, image and text?

  • Does the landing page fit everything that came before it?

  • To get the most out of your efforts, look at which social updates, blog posts and advertising campaigns your prospective customers have responded well to in the past.

  • When you find the underlying connection and craft a similar message that recreates the response, you’ll start to see consistent improvements in your click-through rate.



Step#4 – Make Your Landing Page Exciting

  • Now that you have everyone’s attention, what are you going to do with it?

  • Where will your new visitors land when they get to your website?

  • If you go to the trouble of coming up with a great headline, writing a strong call to action and including a link to your site, it’s worth having your readers land on a page that gets them excited about what you’re asking them to do.

  • Gary Vaynerchuk knows that a great landing page focuses on the action that you want your visitors to take when they arrive from a social media link.

  • For example, you may want to share a free article with your audience in exchange for their email address.

  • Use your landing page to provide more information and another clear, strong call to action and the means to complete that action.





Strong relationships are an important part of conversion.





The more value you offer your fans, the more likely they are to click through.





With a few tweaks to your social updates, you can draw your fans and followers to your website.





Be consistent with your messaging, brand your images, provide a clear call to action and share a link that lets your fans complete that action.





You’ll see results in no time.







If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!




Sharing Is Caring!




To Your Success,
Joan Harrington





Facebook Comments