Imagine…..by the end of this post, you will be a MORE effective blogger, all because you learned two very important words, and the specific reasons WHY those words are so CRUCIAL
BOTH words are found in the above sentence, along with hints related to their importance.
Did you catch them?
If not, keep reading, because all will be REVEALED
The First Most Important Word is “YOU”
- Did you find the opening sentence compelling? If so, why? Or the better question is, WHO was the first sentence focused on?
- If you’re blogging for marketing purposes, to be effective, your blog post MUST focus on YOUR READER.
- Every blog post should be purposefully aimed at the needs and wants of others, because YOU will only benefit when YOUR readers benefit FIRST.
The cold, hard truth is this……When it comes to writing engaging content, “YOU” is the most powerful word in the English language, because people are more interested in fulfilling their own needs. The fact is that your readers will not start to care about you at all until you have REPEATEDLY OFFERED THEM EXCEPTIONAL VALUE WITH YOUR BLOG.
One of the easiest ways to do that is to maximize the use of “you”, while minimizing or eliminating “I” and “me”. Every time you finish writing a blog post, you must check the focus.
- How many times does “you” appear?
- What about “I” and “me”?
- Got the count?
- Now, adjust accordingly.
- Try it, and you’ll be amazed at the results.
The 2nd Word is“BECAUSE”
- One of the most important characteristics of compelling, persuasive content is specificity.
- The more specific you are, the more credible your points, arguments or sales pitch.
- There are many ways to be specific in your writing.
- One of the best is simply giving a reason why.
- And the most effective transition word when giving a “reason why” is“BECAUSE”.
You must remember to Be specific in your assertions, and always give a reason why, especially when you want people to take some form of action. Not because I said so, but rather because it WILL work wonders for YOU.
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To Your Success,