The Most Common Mistakes A Business Blogger Can Make
Top 5 Mistakes A Business Blogger Makes
It’s understandable that blogging is still relatively new to the majority of bloggers and many businesses that are still trying to make sense of the whole blogging scene.
These are some of the most common mistakes a blogger makes.
Mistake # 1 – Not Asking For Comments
- Bloggers always agonize over the lack of comments.
- But the problem is not that people don’t read the blog or don’t want to comment but the blogger hasn’t given the opportunity for readers to comment.
- Just like asking for people to order a product, you’ve got to coax people to spend their 3 or 4 precious minutes to comment on your blog.
- Ask for opinions.
- People love giving it.
- Ask for reader’s experiences, input or help to accomplish something.
- Asking is a way of telling people it’s ok to speak their mind and that you’re open to alternatives.
Mistake #2 – Not Hosting On Their Own Domain
- Give thought into your blog.
- Don’t just jump on the bandwagon.
- You need to figure out where it’s taking you before you hop on for the ride.
- Like any web site you may build, think of your blog as a long term marketing communication channel.
- A Blogspot or Typepad URL is not only unprofessional, you don’t own it.
- Nothing against these blogging services; they’re excellent tools but for long term marketing purposes, go for your own domain.
- This way you can control where you want to publish the blog to.
- Tomorrow, if you outgrow these services, you can easily export your blog to another tool, another host without losing too much established traffic.
A domain is also easier for people to remember and easier for you to publicize.
Mistake # 3 – Not Maximizing Their Blog Content
- Many businesses quit blogging because they feel it’s too much work.
- True, like everything else, you gotta work on a blog but you don’t have to break your back over it.
- Sometimes you may have a paragraph here and there about a topic that just isn’t big enough for an article.
- You know what?
- You’re going to have many more of these impromptu thoughts and ideas – publish it to your blog.
- Later, you can come back and gather these paragraphs, compile them into a complete article or even a book.
- That’s only one way of maximizing your work.
- Have you written articles in the past?
- How about e-courses, audio transcripts or books that aren’t in publication anymore?
- Break them up and post them on your blog.
In fact, if you have lot’s of this type of content, you can even get your assistant to post them for you.
Mistake # 4 – Publishing Too Often
- I know what you’re thinking.
- This sounds like complete the opposite of everything you’ve ever learnt about blogging.
- Truth is, the blogging world changes.
- What works yesterday may not today.
- This is one of them.
- There are countless blogs already jostling with you for your reader’s time.
- More are being started by the day.
- Who has the time to read so many blogs?
- Keep a balance.
- Feed information to your readers not dump a truckload on them.
- Every market is different.
- Some can tolerate higher number of posts a week, some can’t.
You should know your market and test accordingly.
Mistake #5 – Falling For Short Term Methods
- Every week, you hear about people dishing out the newest, coolest blogging tactic, best blogging tool that’s sure to sky rocket your business to success or bull doze your way to the top search engine listings.
- Consider how any offer will help you advance your business two, five or tens years from now.
- Is it really in line with your marketing direction?
- If it isn’t drop it.
It also helps a lot if you can have a reliable source whom you can consult and help put things into perspective for you.
One of the most powerful qualities of a blog has nothing to do with search engines, tagging or pinging.
These things do have a place, but they aren’t as POWERFUL as the relationship opportunities between you and your customers.
Although these mistakes are common, they are also very easily rectified and don’t cost much money.
If you enjoyed these awesome tips from Lynette Chandler from TechBasedAffiliates, and found TONS OF VALUE, please share with all you think would benefit from this information…..Thank you!
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To Your Success,