The Three Pillars Of Enchantment
The foundation of social media are three pillars that are timeless – they worked in Dale Carnegie’s time, and they still work today.
The three pillars of enchantment are likeability, trustworthiness and quality.
Understand and apply the three pillars of enchantment from author, Guy Kawasaki
- If people don’t like you, they’re not going to listen to you, let alone purchase your product or service.
- People prefer to do business with people that they like.
- You smile when you meet someone in real life, and you can send a friendly greeting when you meet someone online.
- You must do what you say you’re going to do when you say you’re going to do it.
- You develop trustworthiness by trusting others first, dealing fairly with everyone you meet, and making your conflicts of interest visible to people.
- The most important of the pillars.
- Everything you produce must be worth reading, buying, or just spending time thinking about.
- Great products and services are DICEE: deep, intelligent, complete, empowering, and elegant.
Here’s How To Apply the Pillars with Facebook, Twitter, and Google+
- These are fantastic tools that provide a megaphone that you can use to spread your message and develop your business.
- Twitter is a link economy
- The way to get street cred is to share great content, whether it’s your own or that of others.
- Facebook is a picture economy
- Use pictures in your posts and your readers posts will trigger conversations with you and other people
- Facebook is a forum – an engagement and sharing tool where you can thread conversations with people.
- Google+ is Facebook on steroids
- Post a picture or video and get up to hundreds of comments.
- Respond to the comments, and you get more comments.
Regardless of the platform, set yourself up as a likeable, trustworthy, quality driven person in your niche.
Just dive in by always posting great links, pictures, and video, and then see what happens.
As you learn the capabilities and shortcomings of each platform, you’ll figure which one serves your needs the best….
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To Your Success,