Not getting enough comments on your blog posts and wonder if you are missing something or if there is some kind of secret to getting tons more comments?
The first step to getting more comments is to understand how they work.
In today’s post, popular blogger Jon Morrow (Boostblogtraffic.com) explains with his “3-Part Formula for Getting More Comments” what you can do now to increase your chances of getting more comments on your blog posts today.
Here’s the formula: Traffic + Engagement + Emotion = Bunches of Comments
- The number of comments you receive is dependent on how much traffic you’re getting, so if you want more comments, get more traffic.
- Engagement is all about how much of the reader’s attention you have.
- Most bloggers are so busy trying to tell a story or make a point or pass along valuable information they totally forget to engage readers on an emotional level.
- Think about it…………If you look at posts that receive hundreds of comments, all of them provoke some sort of emotional response, right?
- The point is, it makes them feel something, and what do we do when we’re overcome with emotion? We comment. Our emotions compel us.
“It’s only by putting all three together, by compounding their effects, Jon says, that you get dozens or even hundreds of comments on a single post”.
So, now that you understand HOW comments work, here are 14 specific steps you can take right now to getting more comments:
1. Get visitors to subscribe.
- Many readers won’t comment the first time they visit your blog.
- They need to get to know you first.
- To give them a chance, get them to subscribe to your blog by offering them an incentive like a free report, video, or webinar.
2. Emphasize email over RSS.
- On average, the engagement of subscribers to your email list is about four times higher than subscribers to your RSS feed.
3. Publish less often.
- The more often you publish, the less comments your posts will receive
- By publishing less often, say once a week, you can actually increase your engagement, and therefore, your comments.
4. Email your unopens.
- If you email your subscribers a post, and they don’t read it, they must not be interested, right? Wrong.
- They may have overlooked it, been too busy to read it, or failed to receive it because of some technical glitch.
- So, here’s what to do: use an email service provider like AWeber that tracks who opens your emails, and email the post again to subscribers who don’t open it.
5. Ask for links
- When you get a link from an authority in your niche, the visitors are much more likely to comment than visitors who stumble across you on search engines or social sharing sites.
- So ask for links. Just hit them up on Facebook or Twitter and explain how the post will help their audience.
- Don’t be pushy.
- Offer it as a resource.
- You’ll be surprised how often they link to you.
6. Revive the archives.
- As a blogger, it’s all too easy to constantly be focused on the next post and forget about the great posts you wrote weeks, months, or years in the past.
- Most of your audience won’t have read those posts, and so linking to them will not only help your readers, but it will get those old posts more comments as well.
7. Write with more passion
- If you believe passionately in what you’re talking about, it’s like connecting jumper cables from yourself to the reader and then revving your engine.
- You’ll wake them up and get them to comment.
8. Assault the norm.
- Controversy is probably the most reliable tool for getting people to comment, but you have to use it in the right way, or you’ll offend your readers.
- Here’s how to do it right: assault the norm.
- Find the commonly held belief in your niche that’s actually a myth or flat out wrong, and tell people why you disagree with it.
- You don’t have to be aggressive or try to provoke an argument.
- The more thoughtful the post is, the better it will do.
9. Tell a tearjerker.
- You want a surefire method for getting people to comment?
- Make them cry.
- Tell a story that’s so sad, inspiring, or downright upsetting that it brings readers to tears.
- The only problems with this method is you do have to be a good storyteller to make it work, and most of us don’t have more than a handful of tearjerker stories, so you can’t depend on them all the time.
10. Attack a common enemy.
- The idea is simple: identify a person, company, or culture your audience hates, and then let them have it.
- Write a good old-fashioned rant.
- If you do it right, you’ll be a hero, because you’ll be giving voice to the anger and frustration your audience feels but can’t express.
- Not only will you get “I’m so glad you said this” comments, but you’ll strengthen your bond with your audience, transforming readers into converts who will hang on your every word.
11. Give a pep talk.
- You can give them all the greatest information in the world, but they’ll either gloss over it or quickly forget, because their internal response to everything you say is, “I could never do that.”
- The solution?
- Be the one person in their life who truly believes in them, and end your posts with a pep talk about how they can do it.
- You’ll get more “thank you” comments than you’ve ever seen in your life.
12. Respond to the comments you do get.
- You may not realize this, but many of your commenters are expecting a response.
- They might elaborate on one of your points, tell a story from their own life, or simply thank you for the post, none of which obviously need a response.
- But respond anyway.
- They’ll be excited to get a response from you, and it’ll encourage them to comment more in the future.
13. Ask a question that’s easy to answer.
- The solution is to ask questions like “What frustrates you?” or “What’s your favorite tool for such and such?”
- Those types of questions require almost no thought to answer, and so they get a lot of comments.
14. Resort to bribery.
- If all else fails, bribe them.
- Give away free products, consultations, feedback, — pretty much whatever your audience desires.
- By getting people to comment, you employ the Law of Consistency, which means if people do something once, they’re much more likely to do it again.
- Commenting also makes readers feel more a part of your community, and they’re more likely to stick around, tell their friends, and buy your products and services.
- So, sometimes it’s worth giving them a little incentive to get off their butts and comment.
The bottom line is this……Comments are always good for your motivation. We all need to be reminded of how much other people treasure us and that’s what comments are.
The world is full of self-proclaimed experts offering to help in exchange for a hefty fee, but here you are, giving away your most valuable insights for free. The least you can ask for is a little bit of feedback. If you want more comments, you have to get more traffic. If you want more comments, you have to engage your readers. If you want more comments, you have to touch people’s emotions.
Now don’t you think it’s time for you to get to work. Map out your strategy. And write a post that makes your readers fall in love with you?
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