5 Serious Landing Splash Page Mistakes That You Need To Avoid
Avoid These 5 Serious Landing Splash Page Mistakes
Today I wanted to share with you, what I learned from Brian Clark of CopyBlogger on “How To Avoid 5 Landing Splash Page Mistakes That Will Crush Your Conversions”.
Here are five of the most common mistakes people make with their landing splash pages.
1. Blowing the headline
- Landing and Splash pages live or die by the quality of the headline.
- It’s your two-second chance to overcome the swift and brutal attention filters we’ve developed due to information overload and poorly-matched promises.
2. Using your regular site design
- Most of us who use content marketing as an attraction strategy use a content management system, such as WordPress.
- That means we’re using design themes for the visual presentation of our sites.
- While your typical sidebar and header approach to a blog post is fine, when it comes down to traffic hitting a landing splash page with a singular focus on specific action, all of that extraneous stuff causes confusion, distraction, and reduced conversions.
- Lose the clutter and create the cleanest page possible when you want some action.
3. Asking for more than one thing
- An effective landing splash page asks for one specific action, and that’s it.
- And don’t forget to actually clearly ask for that one specific thing, which is an even bigger conversion killer if you don’t.
4. Ignoring basic aesthetics
- Why is it when some people decide to ask for some action, they lose their minds on the appearance of the page?
- Bad fonts, garish colors, cheap highlighting, and silly clip art do not make for better conversions in most cases.
- What they do is crush your credibility.
5. Being lazy
- Don’t be lazy about grabbing and holding attention.
- Don’t assume everyone instantly “gets” the benefit of your offer the way you do.
- Don’t overestimate your credibility.
- Think about it from their perspective, and you’ll realize you might not be all that
If you enjoyed these tips on what to avoid when designing your own landing splash pages from Brian Clark of CopyBlogger and found TONS OF VALUE, please do yourself a favor and share with all whom you feel would benefit from knowing this information….Thank You!
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