What You Need To Know To Improve Your Drip Marketing Campaigns

Improve Your Drip Marketing Campaigns With These Must Know Powerful Ways



dripmarketingJust having a good drip marketing campaign that shows people around, tells them how stuff works, and even helps out when they are stuck will not only allow you to focus on the things that matter, but finally allow you to work ON your business instead of IN your business.


In this post we’ll look at Robin Geuens’ 17 ways that you can use to get the most out of your drip marketing campaigns

(This post also comes with a free, easy to use checklist so you can reference these tips later on. Click Here if you want to grab it for free.)


1.Use “user” behavior to trigger drip campaigns

  • “Triggered” email messages get 119% higher click-through rates than “business as usual” emails
  • Triggered email allows you to send the right email at the right time.


2.Make sure your emails are readable without images

  • Over the last few years, companies have started sending out HTML emails.
  • While they look nice, they bring with them a whole new set of problems.
  • One of them is that some email clients block images by default.
  • Ideally, you want to immediately show your reader what’s in it for them.


3.Use mini surveys in your welcome email to gain valuable feedback

  • A good drip marketing campaign is tailored to its reader’s needs.
  • To do this, you’ll first need to know what goes on inside their heads.
  • You can use a simple one-question survey in your welcome email to find out.
  • The key is to ask one specific question.


4.Use bullet points to quickly tell people why they should care

  • Bullet points are one of the strongest weapons in a copywriter’s toolbox.
  • Not because they have some magical ability.
  • They make things easier to read
  • They stand out
  • They stop people from skimming your email
  • In short, they’re awesome because they allow you to quickly and clearly convey value.


5.Use different opt-in offers to figure out what people want

  • The way this works is that you offer different freebies in exchange for their email address.
  • When they do, they’ll get tagged and you’ll know that they’re interested in what you have to offer.
  • The more targeted you can get the better.


6.Use loads of landing pages

  • A good landing page should only have one clear goal so you can tailor it perfectly to your customer’s needs.
  • One of the most important things when you’re sending your email subscribers to a landing page is consistency.


7.  Create a free email course to gain more subscribers and deepen the relationship

  • An email course can be an extremely powerful way to both get new email subscribers and to deepen the relationship with existing readers.


8.Create multiple drip campaigns to deepen the relationship even further

  • If you have multiple products or services, you could cross promote your campaigns by offering people another freebie that gets them on another one.
  • This allows you to keep building a relationship with your subscribers.


9.Introduce new readers to older, proven content

  • Drip campaigns can help you get your old content some new traffic.
  • You can do this by either just straight up sending your old content to your subscribers or you could link to one of your articles when you’re writing a new post.
  • Another way is to introduce people to your best content when they sign up.


10.Use non-openers to test different headlines

  • Your email list is the most important traffic tool you’ve got.
  • It holds your most engaged and loyal readers.
  • Like every email list, not everybody is going to read your content.
  • This gives us a sweet opportunity to test the effectiveness of our subject line.


11.Create open loops to keep them hooked

  • Open loops are a  good way to keep people interested in what’s coming.
  • You can tell people how you did something and tell them how you did it in the next email.
  • So what are some ways you can create loops?
  • Promise a case study
  • Tell them about a technique you’ve had success with
  • Talk about a problem you had and tell them you’ll explain how you solved it later on.


12.Write for an audience of one

  • One of the strengths of email is that it feels very personal.
  • An email, however, is sent to you.
  • The worst thing you can do is get in the way of that feeling by using expressions like “our customers” or “all of you”.
  • Just use “you” and “I”   because when you do you’re capitalizing on that feeling of being personal.
  • You’ll get a lot more engagement if you do this.


13.Use stories to draw people in

  • People don’t just read stories, they experience them.
  • So when you’re creating your drip campaigns, add in any stories you have.
  • Add a story of how you got started, of the problems you faced and how you conquered them and how you completely screwed up.


14.Create urgency and scarcity to beat procrastination

  • People want things they can’t get.
  • Having it available all the time gives people the chance to think about it for too long.
  • Think about infomercials.
  • A lot of them offer you a free product if you buy in the next 20 minutes.
  • That time limit forces you to make a decision.


15.Optimize for mobile

  • The most important thing to realize is that mobile gives you waaay less space to make a good first impression.
  • This limited space means we have to be very strategic with what we put first.
  • A couple of other things we need to pay attention to are:
  • The images should be big enough to see properly on mobile
  • Buttons should be big enough
  • Text should be spaced out enough to make it easily readable
  • Using responsive templates


16.Use a real email address

  • There’s no better way to let people know they’re just a wallet than having a email address that says “No-reply@company.com”
  • Whenever you use a no-reply address, you’re:
  • Missing chances to get valuable feedback from customers
  • Showing them your relationship with them is purely a one way street


17.Show less options to increase your conversion rate

  • The more choices we get the less we choose
  • If you send an email that offers 5 things at the time, chances are they aren’t going to be able to choose.
  • In the end, choosing is painful.
  • You have to decide what option you’re going to go with and, inevitably, what option you’re going to leave behind.




 whattodoSo, your next step is to just pick one of these 17 tips and start applying it to create better drip campaigns and remember you can quickly reference the other tips by downloading the following checklist…..just Click Here to grab it for free.




If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You 🙂


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To Your Success,
Joan Harrington

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14 thoughts on “What You Need To Know To Improve Your Drip Marketing Campaigns

  1. Thanks for sharing this. I have a friend that is looking to do something like this and I think he would really benefit from reading this. What email program do you use? He uses benchmark right now and I hope that I can set something up for him that if someone opens and clicks something in email A that they are then sent email B automatically. New to this and figuring it out together 🙂

    • You are welcome Christine 🙂
      I use Get Response email marketing program.
      If you have the right resources, email marketing can be simple to implement
      so I always try to provide that 😉 Working on my email marketing
      strategies as well.
      Appreciate your feedback and comment, thank you!

  2. The HTML tip is a good one. While we want to make our emails look beautiful, often times HTML doesn’t show up correctly. Or maybe readers get that email on their phone and it doesn’t load. I would venture to guess that they don’t save the email to look at on their computer. If it doesn’t work the first time, I know I delete it. I need to improve my own business emails!

  3. Hi Joan,
    These are ALL great tips. I’ll actually have to bookmark them so I can revisit this several times.

    I do appreciate the idea of writing for one. When I write, I am talking to someone, and I do share my stories.
    It’s how I’m able to relate to my visitor and let them know – I AM them too.

    • Hi Dana 🙂
      Thanks so much ! Absolutely, writing for “one” helps us to relate
      better with our visitors and I know they appreciate it when we sound
      like them 🙂

  4. Great tips! I especially like the ones about email. Eliminating the images so you can make sure they get through, along with making them personal, are both really great pieces of advice. I always learn so many new things from your posts, Joan.

  5. Hi Joan,

    I love this post. Thanks for sharing these tips. My email marketing campaign is doing good but it could be better. I will definitely be implementing the suggestions you shared here. You gave me a great idea to add a survey to my welcome email, thank you for that!

    Yes, you surely provided value in this post, you always do! Hope you’re having a great week so far!


  6. Hi Joan,

    These are excellent tips for building ongoing relationships with folks on your email list.

    It’s great to reel people in, but then you need to know what to do with them once they get there. Your drip marketing campaign is essential to this process. I especially like the open loop idea where you keep people watching for ” the next thing” you’ve got in store for them. It’s like the news commercial in the movie that says something like “little green people land on earth… details right after the movie.” You know you’ve gotta hang in there to see what’s coming up. Right?



    • Thank you Donna for your awesome comment!! Absolutely, its great to reel people in
      but you need to know what to do with them once they are there 🙂 Need to keep people

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