What’s The Best Tactic To Convert Your Blog Visitors?

Can you name the best tactic to convert your blog visitors?

 

 

Would you say it’s the “pop-up” email form?  NOPE How about the so called “feature box” ?  Or maybe you think it is the “opt-in bribe”  floating in your sidebar? WRONG AGAIN!

 

Intrigued? 

 

It is a new strategy called: “Content Upgrades”  and today I am going to be sharing with you a very detailed look at it from Tim Soulo, guest blogger, Firepole Marketing

 

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Everyone knows how important an email list is to a blogger. Your subscribers are the people who you email about your new articles. They are the people you pitch your products and services too as well. You can even ask them for advice when you’re out of ideas on what to write about.

 

But did you also know that your email subscribers are the people WHO help you GROW your blog?

 

Whenever you send them your new article – they will share it with their friends and followers and bring a lot of new people to your blog.

 

Tim calls this the “subscriber growth loop”  and your job, as a blogger, is to turn these new visitors into your email subscribers and the most effective way of creating a subscriber growth loop, is this new “content upgrades” strategy.

 

Whatcha think we take a closer look at it?

 

I would bet that you have already noticed how some bloggers are filling their articles with catchy yellow boxes.

 

These boxes prompt you to download the complimentary bonus materials that go along with the article you’re reading and if you click on that link, a pop-up box will appear, asking you to leave your email address in order to get the bonus materials. And once you do that, you’ll instantly get redirected to a page with the file that you have requested.

 

“You won’t believe how effective this is…..says Tim, so why does it work so amazingly well?”

 

Think about the opt-in bribe that you offer to your visitors. Is it 100% relevant to every article that you have on your blog?  Do you think that it would be more effective to create a dedicated opt-in bribe for each of your articles?  This way you’ll be offering your readers something you know they are interested in and your conversion rates will go through the roof!

 

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Now there’s another reason why content upgrades work so well: you will have the full attention of the person who is reading your article and thus you can easily persuade him to download your freebie.

 

This is something Seth Godin calls permission marketing. By reading your article, the reader is giving you his permission to tell him whatever you want.  On the contrary, pop-ups and sidebar forms are the examples of interruption marketing, where you interrupt the reader on his way of reading your article and try to sell him on something that might not even be relevant to him at the moment.

 

So how do you create a convert upgrade that converts well?

 

It does not matter what you use as a content upgrade, as long as you have the arguments to persuade your readers to take it.  Think of your content upgrade as if it is a product and your article is sales copy. If you don’t have a strong reason for why readers should take your content upgrade, you’re going to have a hard time selling it to them.  But if your content upgrade complements your article and contains a lot of extra value – they’ll go for it.

 

The best way to accomplish that is to write an article that tells people WHAT they should do, and offer them a content upgrade that shows them HOW to do it.

 

Here’s 2 Examples:

  • Let’s say you’re writing a post titled “5 Ways To Promote Your Content Online.” A perfect content upgrade for this article would be a video screencast where you show people how you execute each of the promotion tactics that you shared in your article.  And maybe you could also give out some of your own templates and spreadsheets which will make readers want to get your content upgrade even more.
  • You can also take a look at Tim’s Guide To Strategic Writing that he recently published on his own blog as another great example of utilizing these content upgrades.

 

 

One of the coolest things about this strategy is that you can use it on your past articles and get tons of extra email subscribers with the same traffic that you’re getting right now.

 

 

Do you think that you would be willing to try out this new strategy on your own blog?

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a few minutes and share….Thank You 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

 

0 Replies to “What’s The Best Tactic To Convert Your Blog Visitors?”

  1. Hey Tim,

    These are some great reasons why to utilize content upgrades. I have some older posts that I have yet to use this strategy on . They did well as far as getting traffic and opt in and I believe this strategy will definitely give my audience something more to look forward to. Thanks for sharing! Have a good one!

  2. This is a great idea! I have an opt-in gift for email subscribers but I’ve been thinking I need to create something new because that opt-in gift isn’t always relevant for all of my posts. I like this tactic of offering something unique for different posts.

  3. One of the things I hate about a blog are when a pop-up asks you to do something. It interrupts the flow of reading and I can’t wait to remove it. Perhaps this works for others, but not for me. It’s like a form of advertising. More and more, articles include promotions. What I want is to read the content, dear Joan.

  4. I use blogger to write my blog posts on. I only have niche blogs. Blogger has a way to email the owner of the blog. However, I don’t know how to set up a way for visitors to sign up for an email. WHat service do you suggest to use?

  5. I would definitely try it, but I am a creative non-fiction writer, poet, and photographer. I just want a bigger audience to read my writing and enjoy it. I am really not trying to sale anything, other than my writing. I do have dreams of becoming a three-time published author. I am a published book editor with Gale. Would love for you to stop by and offer suggestions. I have built my email list to close to 1200 with no promotion other than my writing and photography which appears on my blog.

    1. It may just help you Mary to bring in a bigger audience to read your writing, definately give it a try, you never know. I really do not think it matters what you are writing about, if someone can resonate with whatever you are putting out then that is the point now right? Wow that is awesome that you have been able to build your email list to close to 1200, that’s great! How do you share your blog so others find it? Do you utilize social media? Just curious on how you are getting traffic and people on your list? I may learn something from you 🙂 Thanks for your feedback and yes will definately come over and visit, we should connect on FB as well if you like>>>https://www.facebook.com/joan.harrington1

  6. I like the sound of permission marketing. The only thing is, in my case, I can’t for the life of me work out how I could get people to buy my novels this way. I guess my brain isn’t made the right way. Thanks, Joan.

  7. I want to comment from the point of view of a potential customer to those of you who have blogs whose purpose is to market. Joan, once again, I thank you for touching on this topic. I find it annoying, and have immediately left (before I can even start reading) blogs which shove anything into my face the second I land on the blog. I don’t care if it is an invite to “monetize my blog” (I got that yesterday on a blog even before it finished loading on my computer), a request to subscribe to a newsletter (how do I know if I want to subscribe if you don’t give me a chance to see what your blog is about?) I don’t think I am the only person turned off by anything that does not give me value in exchange for what is valuable to me – my time.

    1. Thank you so much Alana for your awesome feedback and comments!! Totally understand that, our time is so valuable and having things pop up when we are visiting a new website yes, can be very annoying 🙂

  8. Joan, as always, valuable tips I should learn more about and implement. One thing I get confused about is when to offer freebies and when to charge for something (and what types of items those should be).

  9. Hello Joan, I do think this is a great strategy basically you are giving them what they need Right? I am not a big fan of pop ups and if they pop up more then once I am gone LOL

    Great share my friend and yes I would give it a try. Have a great weekend ahead.
    Chery :))

  10. Hi Joan,

    This is a great piece. I haven’t noticed the “yellow boxes” on blogs yet but it sounds like an awesome idea. I am focusing more on list building than before and I know this will help a lot.

    Thanks for sharing this great information.

  11. Joan

    Great article and the idea of your gift being relevant to the article is awesome. It really keeps your reader dialed in. Why would you wnat a free gift on something different to what you are reading?

    Andy

  12. Hey Joan, this got me thinking!! What a huge idea, content upgrades, nothing new, but something I haven’t tried yet and may just double or triple your results with the same amount of traffic. Great post. Thanks also for sharing Tim’s guide!!

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