What is Social Media Good For?
Social media is really good for connecting with your audience.
“Building a community of engaged followers is invaluable to any business, and social media does that better than anything else I’ve seen”….says author, Adam Toren
Social media gives us the opportunity to have a two-way dialog with customers, and with potential customers….as well as provides an easy way for people to share their experiences with our businesses with their friends and connections.
That all adds up to a tremendous opportunity for increased website traffic, and ultimately, raising your bottom line.
Building that connected, engaged community can be harder than it looks.
You can have thousands of Facebook ‘likers’ and Twitter followers, but what’s important is how many of them actually care what you have to say.
- Those who feel they’re members of your community that are interested in your social media content.
- They look forward to your posts and often interact with you and/or share your content with their connections.
- It’s the number of those community members that will positively impact your bottom line.
So how do you build that community and reap the benefits of this powerful strategy?
You need to maximize your efforts so that you get the best results by utilizing these 6 simple steps by author/entrepreneur, Adam Toren…..
Step 1: Plan it out
- Planning should be the first step in building an effective social media marketing effort.
- Sit down and create a social media marketing plan.
- That plan would answer key questions about what you want to accomplish and how you plan to make it happen.
Step 2: Determine Your Target
- Determining your market is a vital part of your business in general
- You’ll struggle to maximize your sales until you truly determine who your ideal customers are.
- Where do they hang out?
- What do they like, and what do they dislike?
- What are they talking about?
- What problems or concerns are they voicing?
- Knowing the answers to these questions will help you design a social media plan that speaks to the wants, needs, and concerns of the people who are most likely to want what you have to offer.
Step 3: Decide Where to Focus Your Social Media Efforts
- Facebook and Twitter are the ‘big two’ in social media.
- Google+ is a close third
- LinkedIn as a good social network for professionals
- You don’t have to be everywhere, but you don’t want to miss an opportunity to reach your audience where they gather most.
- Focus the vast majority of your efforts on Twitter and Facebook, and Google+.
Step 4: Plan Your Content
- The content that you post on social media is very important
- A lot of what you’ll post on social media is in response to other people’s posts, but you also need to plan out the type of content that you will deliver to your community on a daily basis.
Step 5: Plan Your Time
- Social media doesn’t have to dominate your life, but it does take a certain amount of time
- Plan in advance for when and how long you’ll work on social media each day and you will be able to better manage your time spent.
Step 6: Engage
- To build a relevant community of people who feel they know you and your company, you’ve got to talk to them!
- Posting questions to your audience, answering questions they ask, thanking them and commenting on their comments, and re-posting their content all goes toward building relationships.
- In the end, that’s really what social media is all about.
- The more relationships you build, the stronger your community is.
- The stronger your community, the more social media will pay off in your business.
If you start today with a good plan and then implement that plan, you’ll begin to see the results you’re looking for.
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