Why Lead Magnets Are So Effective in Online Marketing

Why do you think having lead magnets are so effective?



In this post, I share 3 examples of effective lead magnets and the step by step instruction on how you can implement in your own business from Kevin Duncan, Optin Monster




Why Are Lead Magnets Are So Effective ?  Because, sometimes, people need a little nudge.  You know your email list has a lot to offer readers. And you know the fact they’re visiting your blog, website, or landing page means they’re at least somewhat interested. You’re just sweetening the deal by offering a lead magnet.


Here are the 3 types of lead magnets and how to implement each one

1. The Free Backstage Pass

  • We all want to be included.
  • Smart bloggers, businesses, and entrepreneurs know how to tap into this common desire to be included.
  • One ingenious way they do it is by offering private group memberships to those who subscribe.
  • Here’s How You Do It:
  • Step 1: Create a Closed Facebook Group
  • For your Facebook group to be an effective lead magnet, you need to restrict access to it.
  • Step 2: Prominently Display Your Lead Magnet
  • Everywhere you have an opt-in form for email signups (after articles, in your sidebar, exit-intent forms, etc.), advertise your new lead magnet.
  • Step 3: Send Instructions to New Subscribers
  • Once someone has subscribed, it’s time to tell them how to join your Facebook group.
  • Using your preferred email marketing tool (AWeber, MailChimp, etc.), create a welcome email.
  • This is the email that’s sent as soon as someone joins your email list.
  • This email should be upbeat.
  • It should be welcoming.
  • Most importantly, this email should let subscribers know how they can join your Facebook group!


2. The Free PDF

  • You’d be hard pressed to find a lead magnet more common, varied, or effective as the good ol’ PDF file.
  • Web2PDF is one alternative to Print Friendly
  • Web2PDF allows you to enter the URL of your blog article and convert it to a PDF file with one simple click.
  • It’s easy, free, and requires no software to download.
  • Here’s How You Do It:
  • Step 1: Copy the Article You’d Like to Convert
  • Go to the article you want to convert to a PDF file and highlight the text and images (if applicable).
  • Once your content is highlighted, you can copy it by holding down the “Ctrl” button while clicking the letter “C” on your keyboard.
  • Step 2: Paste Copied Text Into Word Processor
  • Open Microsoft Word, Apple Pages, OpenOffice, or any word processor that allows you to save documents as PDF files.
  • Paste your copied text into your word processing document.
  • Step 3: Format the Text
  • If you have any images, you’ll want to wrap them around your text. You may want to change the font family or size, too.
  • After another tweak here and another tweak there, your article will begin to look polished.
  • Step 4: Save as PDF
  • Go to “File” in your menu navigation. Find and click “Save As.”
  • Where you choose to save your file and what you choose to name it aren’t nearly as important as the “Type” you choose to save the file.
  • Click the options for “Save as type” and scroll until you see the “PDF” option
  • Click the “Save” button.


3. The Free Email Series

  • Big lead magnets can feel overwhelming to your readers
  • This is why email courses and series are such effective lead magnets – subscribers know they won’t be overwhelmed.
  • Once a day or week for x-number days or weeks, they’ll receive a content-packed email that will inspire them, entertain them, or teach them something new.
  • To create an email course or series, you’ll need an email marketing service that offers automation capabilities. (i.e. AWEBER, GET RESPONSE, MAILCHIMP)
  • Here’s How You Do It:
  • Step 1: Create New Follow Up Message
  • In your preferred autoresponder, Click the “Create a Message” button.
  • Step 2: Write Your First Email
  • You could write an entirely new, never-before-seen piece of content, or you could copy and paste something you’ve previously published (but would be brand new to subscribers).
  • The choice is yours.
  • Depending on your content, you may want to add an introduction to the beginning of your message
  • Welcome the reader and tell them what to expect in the days or weeks to come.
  • At the end of your message, let your readers know when they should expect your next email.
  • Once you’re ready, click the “Save & Exit” button.
  • Step 3: Write Additional Emails
  • How many should you create?
  • That’s completely up to you.
  • As a general rule of thumb, try the following:
  • If your desired interval is daily, create 7 emails. This will allow readers to receive one email each day for an entire week.
  • If your desired interval is weekly, create a minimum of 4 emails. This will allow readers to receive one email each week for an entire month.
  • Once you’ve created and configured your last email, your lead magnet is complete.



It’s time for you to Sweeten the Deal and Create Amazing Lead Magnets…..You just need to give your readers a little nudge.




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To Your Success,
Joan Harrington



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