Are You Using An Intro Video On Your Website, If Not Why Not?
“Did you know that on average, people stay on sites with videos two minutes longer than they do on sites without them”…..says Carolyn Edgecomb, IMPACT.com
[tweet_box design=”default”]Incorporating intro videos into the layout of your website can be an effective way to capture your audience’s attention, captivate your visitors, inspire them to connect with you and even drive them to make a purchase.[/tweet_box]
You will need to start with a plan that will ensure you are evoking emotions such as trust, confidence and curiosity that will make your story come alive in your intro video.
How can YOU do that?
By following these 6 tips below for crafting an impressive introductory video that not only generates leads but will help you to build a connection with your audience.
1. Make sure you have a goal/purpose.
- Don’t create a video just to have a video.
- Your video has to have a goal/purpose.
- What do you want it to do?
- What are you trying to communicate?
- An intro video gives your audience an opportunity to better experience your brand and understand if it can help them truly solve their pain points and achieve their goals.
2. Keep it short and to the point.
- Your audience will determine whether to watch your video based on two things; your thumbnail and the videos length.
- So, in order maximize the impact your intro video, be sure to keep it short.
- In order for you to capture and maintain their attention, your video should be between two and three minutes long.
3. Humanize Your Brand.
- Intro videos are a great way to humanize your brand, show personality, and share what it’s really like to do work with your business.
- Just be you……
- It makes it easier for your audience to relate to and connect with a business that shows personality than one is cold and professional.
4. End Your Video with a Call-to-Action.
- You could have the best introductory video that was ever created, but it won’t matter if you’re not telling your visitors what to do next.
- Don’t leave them hanging.
- No matter what type of action you what them to perform, make sure that it’s clearly stated at the end of the video.
5. Turn off Auto-Play.
- Don’t force your audience to watch your video, make them want to watch it.
- Give your visitors the opportunity to glance over the content of the page.
- If they’re interested in what you have to offer, they’re more likely to stick around and hit the play button.
- There’s nothing more annoying than having several tabs open, hearing a video start playing, and not knowing where it’s coming from.
- Try adding some visual or written directional cues in your content to further encourage people to watch.
6. Don’t Skimp on Quality.
- Remember, you’re introducing people to your brand on your professional website.
- To ensure that you’re producing a high quality video, you’ll want to:
- Avoid any feedback / noise when filming.
- Pay attention to lighting.
- If you’re highlighting your team and office, make sure everyone looks their best and that the office is clean.
- Be sure to use a tripod to steady the camera
Now it’s your turn…….Try crafting an impressive introductory video that not only generates leads but will help you to build a connection with your audience and gives them the best representation of your brand.
If you enjoyed these tips and found TONS OF VALUE, please take a moment and share…..Thank You 🙂
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To Your Success,