Why You Need To Use An Intro Video On Your Website?

Are You Using An Intro Video On Your Website, If Not Why Not?




“Did you know that on average, people stay on sites with videos two minutes longer than they do on sites without them”…..says Carolyn Edgecomb, IMPACT.com



[tweet_box design=”default”]Incorporating intro videos into the layout of your website can be an effective way to capture your audience’s attention, captivate your visitors, inspire them to connect with you and even drive them to make a purchase.[/tweet_box]



You will need to start with a plan that will ensure you are evoking emotions such as trust, confidence and curiosity that will make your story come alive in your intro video.



How can YOU do that?



By following these 6 tips below for crafting an impressive introductory video that not only generates leads but will help you to build a connection with your audience.





1. Make sure you have a goal/purpose.

  • Don’t create a video just to have a video.
  • Your video has to have a goal/purpose.
  • What do you want it to do?
  • What are you trying to communicate?
  • An intro video gives your audience an opportunity to better experience your brand and understand if it can help them truly solve their pain points and achieve their goals.


2.  Keep it short and to the point.

  • Your audience will determine whether to watch your video based on two things; your thumbnail and the videos length.
  • So, in order maximize the impact your intro video, be sure to keep it short.
  • In order for you to capture and maintain their attention, your video should be between two and three minutes long.


3.  Humanize Your Brand.

  • Intro videos are a great way to humanize your brand, show personality, and share what it’s really like to do work with your business.
  • Just be you……
  • It makes it easier for your audience to relate to and connect with a business that shows personality than one is cold and professional.


4. End Your Video with a Call-to-Action.

  • You could have the best introductory video that was ever created, but it won’t matter if you’re not telling your visitors what to do next.
  • Don’t leave them hanging.
  • No matter what type of action you what them to perform, make sure that it’s clearly stated at the end of the video.


5. Turn off Auto-Play.

  • Don’t force your audience to watch your video, make them want to watch it.
  • Give your visitors the opportunity to glance over the content of the page.
  • If they’re interested in what you have to offer, they’re more likely to stick around and hit the play button.
  • There’s nothing more annoying than having several tabs open, hearing a video start playing, and not knowing where it’s coming from.
  • Try adding some visual or written directional cues in your content to further encourage people to watch.


6. Don’t Skimp on Quality.

  • Remember, you’re introducing people to your brand on your professional website.
  • To ensure that you’re producing a high quality video, you’ll want to:
  • Avoid any feedback / noise when filming.
  • Pay attention to lighting.
  • If you’re highlighting your team and office, make sure everyone looks their best and that the office is clean.
  • Be sure to use a tripod to steady the camera




Now it’s your turn…….Try crafting an impressive introductory video that not only generates leads but will help you to build a connection with your audience and gives them the best representation of your brand.




If you enjoyed these tips and found TONS OF VALUE, please take a moment and share…..Thank You 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington



Facebook Comments

17 thoughts on “Why You Need To Use An Intro Video On Your Website?

  1. This is an awesome idea. I am so surprised sometimes at how simple some ideas are and frustrated that I hadn’t thought of them sooner! Thanks for the info!!!

  2. Hi Julie,

    I know Google likes a good word count, but why didn’t you turn this into a video too? (grin).

    Seriously though, a great article for getting people to add a vital touch to their blog posts.


    Steven Lucas

    • Hey Steven,
      I think you meant to say “Joan” instead of “Julie” lol
      I should of right 😉
      Thanks for pointing that out!!
      Appreciate your feedback 🙂

  3. Hi Joan,

    So glad you wrote this post. I put videos in all the time and see an increase of readership on my blog all the time. When I’m doing an offer, that increases too.

    The trick is to make it a short video – no longer than 3 minutes. No one has the time to watch a long one. Tell them too “Click on this two minute video” for a CTA and they will, thereby staying longer.

    I am a super fan of doing this and it sure does work. So thanks for this shout out about using video.


    • Hiya Donna!

      Thanks so much for your awesome feedback my friend 🙂 Yes, utilizing a welcome video on your site is important, as it allows for more engagement and yes, your reader will stay on your site longer…….

  4. Hi Joan,
    I have not yet made any video or planned anything about it. But I think this most needed post for me. This will be helpful when i make video for my blog.
    thanks for sharing.

  5. Hello Joan! I have been thinking about adding a intro video for sometime now and this my friend is the much needed kick to get me taking action!

    Loved all your suggestions. This is now added to my to do list.

    Great Share Girlfriend
    Chery :))

  6. Hi Joan,

    I do have an introductory video about myself on my blog but I really don’t know how much Impact it has on my audience. May be, I have to get it done professionally.

    Thanks for sharing this informative post with us! 🙂

  7. This is a great idea. I love that you included to turn off the auto play. I absolutely hate it when music or a commercial just starts on a website. I want to be able to choose to watch it. I’m going to have to think about how to incorporate more video in my blog. Thank you!

  8. Hey Joan,

    Well my answer is no but you already know that. LOL!!!

    Yeah, I used to do a lot of videos but I’m more about delivering a message and I just don’t think that people are willing to watch videos too. From what you’re sharing here though I’m obviously wrong in this thinking and should do more. I guess my excuse is boy, are they ever time consuming to shoot.

    As Donna pointed out though we should keep them short. I think I don’t enjoy watching them because most of them consist of just talking instead of teaching or giving me the information I wanted to know. I’m guilty of this same thing so shame on me right! Yep, I’m a talker so it’s SO hard to just get right to the point. Guess that’s something I need to work on moving forward.

    Thanks for the information and of course it’s one more thing I need to consider “if” I decide to move forward with my blog in the near future. I’m kind of on hold at the moment as you know.

    Enjoy the rest of your week now.


    • Hey Adrienne 🙂

      Yes I did already know that LOL!

      Doing videos does not have to be “time-consuming” I did a testimonial video yesterday for a business that I am in and was less than 2 min, so yeah it is doable 😉

      I need to do it more 🙂

      Appreciate your awesome feedback and comment as always girlfriend! As you know I am wishing you the best with your new adventure!

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