Why You Should Be Considering Blogging As A Marketing Strategy For Your Business If You Are A Business Owner?

If you are a business owner, have you EVER considered blogging as a marketing strategy for your business?





As a business owner, we all want results like yesterday, right?  So it is important to understand why your expectations often need a reality-check  if you are considering utilizing blogging as a marketing strategy for our business.




[tweet_box design=”default”]”Blogging is as essential to marketing a business as the yellow pages once were and if you haven’t adopted the practice yet, you may be at a serious disadvantage to your competitors”…….says Ramona Sukhraj (Content Marketing Manager, IMPACT[/tweet_box]


In her blog postBlogging for Business? Here’s Everything You Need to Know”……Ramona explains what 4 of the BIGGEST expectations are for business blogging and the reality-checks that you may of not realized how blogging can help your brand:


Expectation #1: Your customers don’t read blogs

  • Reality: Not all of your customers read blogs, but they all use Google to find answers and information.
  • If your blog has the information they’re looking for, they’ll find that information and discover your brand.

Expectation #2: If I build it, they will come

  • Reality: Waiting for blog readers to find you is a waste of time.
  • Business blogs need a solid promotion strategy to get their content in front of their buyer personas.

Expectation #3: Every post I publish is going to be awesome because I’m awesome

  • Reality: Every blog post isn’t going to be a hit, but the good news is they don’t have to be for your business blog to be successful.

Expectation #4: Blogging will take up too much of my precious time

  • Reality: Blogging is a time-consuming endeavor….so, if you don’t have the time to dedicate to blogging, you should seriously consider hiring someone to do it for you.


In a competitive marketplace, businesses who follow these 5 business blogging etiquette rules will be the ones who get noticed, says Ramona



1.Write For Your Audience, Not Yourself


2. Don’t Overlink 

  • You want your internal links to be relevant and serve a greater purpose.
  • When readers click on links, they’re looking for clarification and more information.


3. Respond to Comments

  • Whether it’s good, bad, or ugly, blog comments shouldn’t go unanswered.
  • Whoever these commenters may be, they’re the ones responsible for driving your blog traffic every month and they deserve some recognition.


4. Give Credit Where Credit is Due

  • If you’re going to reference someone else’s work within your own, don’t forget to give them the accreditation they rightfully deserve. (like I did for Ramona in this post) 
  • If you use a statistic you found on someone else’s blog, attach a link back to the article in which you found it.
  • Not only is this proper etiquette, but it helps to provide a path for readers who may be looking for more information that aligns with that particular statistic.
  • Including a link back to the original source will also help to improve the credibility of a stat or quote.


5. Break Up Your Copy

  • The format of your blog posts, like the content, should align with your audience’s behavior and interests.
  • Keep it simple.
  • Tightening up your content doesn’t mean getting rid of important details, but simply finding the best possible way to present your information to ensure that people will actually read it.
  • This means using bulleted lists to break up bulky information, and rereading your work a time or two to uncover places where you could insert a break.




Successfully blogging for your business comes down to creating value for your buyer persona consistently:

  • Publishing high-quality content, 
  • Optimizing design for speed, functionality, and mobile, 
  • Nurturing leads on your mailing lists and 
  • Engaging with your buyer personas on social media




Now you understand the importance of blogging for your business…..



Here’s what you need to do next to ensure that your business is utilizing the power of blogging in the best way for your brand……





Use this 10-point blogging checklist to help you to build an EFFECTIVE blog for your business:

  • Allow for Blog Subscribers
  • Ensure Your Blog & Website Are on the Same Domain
  • Implement a Routine Publishing Schedule
  • Generate Enough Blog Articles to Achieve Traffic Goals
  • Integrate Social Share Buttons
  • Implement a Clear Call to Action Into Each Article
  • Create Blog Content for Buyer Personas
  • Optimize for Mobile & Speed
  • Ensure Blog is Completely SEO Optimized
  • Identify Your Blog Authors






If you enjoyed this post and found TONS OF VALUE, please take a few minutes and share….Thank you 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington

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60 thoughts on “Why You Should Be Considering Blogging As A Marketing Strategy For Your Business If You Are A Business Owner?

  1. OMG girl.. this is so on point… blogging has HUGE value to our small businesses and helps our visibility and reach on the internet which is even better… more reach = more eyes = more potential business.

    • So glad you really enjoyed the post Kristen!! Yes blogging definately has HUGE value to small businesses 🙂 Business owners need to understand how important it is for them so that they can get more reach and visibility for their brand 🙂 Thanks so much for your awesome feedback, very much appreciated 😉

  2. Love this, Joan. You know, it’s funny–I’ve been writing my editorial blog before it was even called a blog! But it really is huge for my business. I can’t tell you how often a writer comes to me saying, “I’ve been reading your blog for years and now my book is ready for you to edit.”
    You just never know how many folks you’re reaching.
    Great insights here!

    • Thank you Susan! No you certainly do not know how many people you are reaching with your blog and how it will help them 🙂 Glad you enjoyed the post!

  3. This has some really GREAT info in it. Your point about breaking up the content is such a valuable one. People want to feel like they can easily scan the post. They are far more likely to stick around and read the entire thing IF it looks easy to read.
    Great stuff here!!!

  4. One thing that I like about blogging is that it gives you something new to promote on social media, every new article is something new to promote. I know people appreciate the new content as well, nobody wants to see the same links all over their Facebook and Twitter feeds. I consider each article a mini-website that I can promote as I would a full-scale website. So, in other words, I agree that blogging is an awesome way to promote your business!

    • Absolutely Tim! Blogging definately gives you something new to promote on Social Media with each blog post 🙂 Thanks so much for your comment!

  5. These are all excellent tips. Love your first comment about how important blogging is to search engine results. Here’s one thing that chaps my cheeks with some bloggers — the special Captcha or other “game” before you can post a comment. Why? I think they do it because they want to make sure the comments are complimentary or not spam. That’s bull. If you’re paying attention, you’ll catch the spam and and get rid of it. As far as negative comments are concerned…these are great opportunities to clarify what might have been muddy in your writing plus it gives you the extra chance to further explore the topic. What’s not to like? Super post!

    • Hi Jackie 🙂
      Thanks so much! I can totally relate to you about the captcha lol I do not like them either, such a pain lol 😉 I would agree that the negative comments will only help in giving you another chance to explore the topic and make it more clear. Really appreciate your awesome feedback!

  6. Great post with awesome tips Joan. As you know, I am a fellow blogger so I totally agree with everything you have mentioned. I particularly liked the fact you said that not everyone reads what we write but they would find us if they google looking for an answer to a question.
    Thanks for sharing

    • Thank you Lynda! Yep, totally, not everyone will read what we write but when googling to find a solution, they will find us 🙂 Which is exactly what we want 🙂

  7. Hey Jaon,
    First of all I would like to say that I am agree with all the facts and tricks you have shared are the hidden tricks of which most of the people are not aware so thanks for making us understand by the help of such lively examples.

    I hope all readers will get the benifit!!Keep it up!!

  8. Nice post Joan,

    I like “If you build it , they will come”… what this suggests is you’ll have gray hair waiting.. they’ll never come. This just means you have to get more visible online. Let folks know what you do … Some nice tidbits in this post … thanks!

    • Thank you Lesly 🙂 LOL, you will definately have that “gray” hair if you wait and yes you DO have to get more visible online! Appreciate your awesome comment my friend, always nice to see you xoxoxo

      • I’m already going gray … maybe they’ll come after all? LOL.. No, visibility is what we have to do to be seen and let people know what we do … that’s why being part of a community like PAC is so helpful in doing just that 🙂

  9. I’ve had a love hate / relationship with my blog…starting to love it more though as I get better at many of the things you mention. Oh, and yes have learned they don’t just come….takes a bit more than that. It certainly is a great to experience sharing your voice and a way to help others too. Thanks for a really great article.

  10. Joan as a relatively new blogger I found your tips helpful. However I would say if you are new, just blog. Don’t expect the beginning to be “perfect” but you slowly make improvements and you will get there. Don’t wait for perfection to start.

  11. Blogging can scare people who really don’t think of themselves as writers. But Joan, your tips make it much easier for anyone to be brave and do it! What you said about breaking up the copy certainly takes the edge off of the idea of having to fill an entire, scary blank page. The value is not only in the content, but about giving your audience or customer a chance to get to know you better. It’s about building relationships through an electronic conversation. Would be great to get your tips on how to deal with ugly comments in the future.

    • Thanks so much Meghan! 100% agree with you that it is all about building relationships 🙂 Appreciate your awesome comment! For those “negative” comments, just reply back with a positive attitude and let them know that you appreciate their comment..and let it go at that, because 99.9% of the time, it is them, not you 😉

  12. Hi Joan,

    Excellent Post! I got so many information. I have pinned it for my reference. Thanks for sharing this wonderful post from your bucket!

  13. Hi Joan,
    Love your post it’s like a reality check.
    Everything is so true, my favorite is when you build it they will come 🙂
    Thank you for sharing!

  14. I often wonder if someone who calls themselves a blogger, actually blogs daily? Some food blogs are all pictures & recipes, Lifestyle blogs are very personal, fashion blogs are usually the individual modeling. So these are different content from the kind of information content social media bloggers often refer to. When I first started blogging, it confused me. I now know what my blogs content is about.

  15. It is so important to realize that your blog posts are not about you! I like to think of them as being a conversation with a good friend who also happens to be my ideal client. So you can include little anecdotes about yourself because friends want to know you better but they should support your main points which are helpful to your audience.

    • Hi Beth 🙂
      Yes it is very important to realize as bloggers, that our blog posts are not about us, but to give value to our readers, first and foremost 🙂

      Thanks for your awesome comment!

  16. Hey Joan,

    I like what Ramona shared here, great tips.

    This is why you should always be writing to your target audience. Your customers may not read blog posts but they will be online searching for what it is that they want to know and you have a much better chance of them finding your information. When you’re speaking just to them then they’ll feel like you can relate to their needs which in turn is going to definitely benefit you both.

    All of these tips are good of course but that one REALLY stood out to me the most. Thanks Joan for sharing these and I hope you’ve had a marvelous week my dear.


  17. Hey Adrienne 🙂

    Yes we should always be writing to our target audience because you never know when your audience is searching for a solution to their problem and end up on your site 🙂 Glad you enjoyed my friend!

    Have an awesome weekend!
    Big Hugs

  18. Hi Joan,

    I have been business blogging for since about 2009. It is one of the first online marketing activities I took to when I started my first business. Blogging and networking on Twitter at that time quickly helped me establish my professional reputation and find clients. Back then, I didn’t really have a plan, struggled to find topic ideas, procrastinated over clicking ‘publish’ and it just took took far longer than necessary to write a post. Since then I blog with a lot more ease, but I just don’t take it too seriously (I favor other marketing strategies)–but then most of my business is offline.

    Rachel recently wrote The Key Factor in Achieving Your Goals

    • Hi Rachel 🙂

      Thanks for your awesome feedback and comment 🙂 Blogging has certainly come a long way since 2009. It is one of the best ways that I know to brand yourself online and share value with your potential clients and readers 🙂 But I can understand why you do not use it anymore as a marketing strategy 🙂 Whatever works, right? Some things work and some things don’t 🙂

  19. Joan – Great post. Loved your comment: “Write For Your Audience, Not Yourself.” In fact, I’ve been advised to write for my “ideal client.” That really resonated with me and helped me think about who the ideal client is for me.

  20. This is great information, Joan.

    Blogging is a powerful way for businesses to connect with their customers in ways that are not available through too many means.

    It’s also a good way to pull in new customers that otherwise would not know you exist.

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