If you are a business owner, have you EVER considered blogging as a marketing strategy for your business?
As a business owner, we all want results like yesterday, right? So it is important to understand why your expectations often need a reality-check if you are considering utilizing blogging as a marketing strategy for our business.
[tweet_box design=”default”]”Blogging is as essential to marketing a business as the yellow pages once were and if you haven’t adopted the practice yet, you may be at a serious disadvantage to your competitors”…….says Ramona Sukhraj (Content Marketing Manager, IMPACT[/tweet_box]
In her blog post “
Expectation #1: Your customers don’t read blogs
- Reality: Not all of your customers read blogs, but they all use Google to find answers and information.
- If your blog has the information they’re looking for, they’ll find that information and discover your brand.
Expectation #2: If I build it, they will come
- Reality: Waiting for blog readers to find you is a waste of time.
- Business blogs need a solid promotion strategy to get their content in front of their buyer personas.
Expectation #3: Every post I publish is going to be awesome because I’m awesome
- Reality: Every blog post isn’t going to be a hit, but the good news is they don’t have to be for your business blog to be successful.
Expectation #4: Blogging will take up too much of my precious time
- Reality: Blogging is a time-consuming endeavor….so, if you don’t have the time to dedicate to blogging, you should seriously consider hiring someone to do it for you.
In a competitive marketplace, businesses who follow these 5 business blogging etiquette rules will be the ones who get noticed, says Ramona
1.Write For Your Audience, Not Yourself
- Business blogging isn’t so much what you feel like writing about that day, but rather it’s more about what you audience wants to read.
- But how do you uncover what it is that your audience wants to read? Research.
2. Don’t Overlink
- You want your internal links to be relevant and serve a greater purpose.
- When readers click on links, they’re looking for clarification and more information.
3. Respond to Comments
- Whether it’s good, bad, or ugly, blog comments shouldn’t go unanswered.
- Whoever these commenters may be, they’re the ones responsible for driving your blog traffic every month and they deserve some recognition.
4. Give Credit Where Credit is Due
- If you’re going to reference someone else’s work within your own, don’t forget to give them the accreditation they rightfully deserve. (like I did for Ramona in this post)
- If you use a statistic you found on someone else’s blog, attach a link back to the article in which you found it.
- Not only is this proper etiquette, but it helps to provide a path for readers who may be looking for more information that aligns with that particular statistic.
- Including a link back to the original source will also help to improve the credibility of a stat or quote.
5. Break Up Your Copy
- The format of your blog posts, like the content, should align with your audience’s behavior and interests.
- Keep it simple.
- Tightening up your content doesn’t mean getting rid of important details, but simply finding the best possible way to present your information to ensure that people will actually read it.
- This means using bulleted lists to break up bulky information, and rereading your work a time or two to uncover places where you could insert a break.
Successfully blogging for your business comes down to creating value for your buyer persona consistently:
- Publishing high-quality content,
- Optimizing design for speed, functionality, and mobile,
- Nurturing leads on your mailing lists and
- Engaging with your buyer personas on social media
Now you understand the importance of blogging for your business…..
Here’s what you need to do next to ensure that your business is utilizing the power of blogging in the best way for your brand……
Use this 10-point blogging checklist to help you to build an EFFECTIVE blog for your business:
- Allow for Blog Subscribers
- Ensure Your Blog & Website Are on the Same Domain
- Implement a Routine Publishing Schedule
- Generate Enough Blog Articles to Achieve Traffic Goals
- Integrate Social Share Buttons
- Implement a Clear Call to Action Into Each Article
- Create Blog Content for Buyer Personas
- Optimize for Mobile & Speed
- Ensure Blog is Completely SEO Optimized
- Identify Your Blog Authors
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To Your Success,