What Is That ONE CRUCIAL Aspect Your Content Needs To NOT Fail?
There is ONE CRUCIAL aspect that if your content lacks this, or doesn’t provide enough of it, you won’t achieve more than a marginal amount of success.
This ONE CRUCIAL Aspect is VALUE, But Not Just ANY Value…….
It’s the kind of value that comes from a genuine caring for your audience and the issues that plague their lives.
You may publish an epic article on how to get high paying clients, but if the purpose of your content marketing is to attract clients, you’ve missed your market entirely.
“Don’t write for other professionals in your industry. Write for the people your industry serves, because it’s them who decide whether you’re an authority or not”……says Michael Karp
If you produce content with a genuine caring for the wants, needs, and desires of your audience, they will reciprocate this value by seeking out your services when they’re in a time of need.
The Concept of Content Marketing in a Nutshell
Your customers think that if you give away this supremely valuable information for free, your paid services must be even better.
It builds the trust that breaks down a buyer’s apprehension to purchase what you offer.
That’s the theory behind content marketing, and why so many people are realizing the value it has in business.
Your first goal is attracting the audience who will become customers with the right amount of trust in your authority and exposure to your brand.
5 Ways You Can Make Money From Your Content
The methods you pursue will depend on your audience and your goals.
Weigh your options, and decide which of the following methods will resonate with your audience the best:
- Copywriting is writing with the specific goal of getting people to take a desired action.
- The most famous piece of copywriting is the call to action.
- Sprinkle these throughout your copy.
- Calls-to-action are gentle commands that direct your readers to take a certain action. (Click Here, Subscribe Here, Download This Ebook)
- What provides the best chance of getting your readers to take the action you want?
- Telling them exactly what you want them to do.
- When you promote your products and services within your content, do it tastefully and with a clear call to action.
2. Natural linking
- Natural linking involves taking part of a sentence that directly relates to another piece of content (or product) and simply making it the anchor text for a link to that content.
- There’s no direct plug or call to action so it’s less likely that our target audience will click on it.
- But it sparks curiosity in the reader to find out what information lies beyond that link.
- If you don’t hit your target audience, you may attract people whose friends or coworkers will want to buy your stuff, so don’t shy away from linking to your services whenever it’s appropriate.
3. Affiliate promotions
- Affiliate promotions work like this:
- You promote someone else’s product on your website.
- Prospects click and are taken to a landing page on that person’s website, using a link that’s unique to you.
- If prospects buy the product after clicking through with your link, you receive a predetermined percentage of the price as commission.
- If you’re thinking about taking the affiliate marketing route, here are a few suggestions:
- Be completely and utterly honest about your affiliation.
- Only promote products you have used yourself and would recommend to other people, even if you weren’t getting a commission.
- Let your audience know this is your criteria for affiliate promotions. And if they decide to purchase, they will be helping you continue to provide a valuable service.
- Incorporating affiliate links and promotions can make your content marketing campaigns very lucrative.
4. Repurposing and repackaging your content
- Repurposing means taking your existing content and repackaging it into a paid product (and eBook for example)
- Using an eBook as the foundation for a paid video course
- Taking some of your best blog posts and creating a paid email autoresponder course
- Taking your best content, creating a membership area of your site, and allowing only paying members to access this content
- It’s a way to receive extra revenue without putting in extra work creating new content.
5. Content-based products related to your other services
- No matter your industry, you can create content-based products to sell on your website that will be of value to your audience.
- You can then funnel people to these products through the valuable content you’re churning out (i.e. from blog posts, videos, webinars, infographics, slideshows, presentations, audio, interviews, etc.)
- You’re always providing value, but using your content as a magnet to help people trust the value inherent in your products.
- It all comes down to creating content that solves the same problems your products solve.
- Otherwise, it’s not valuable. It’s just content.
- For your content to have any impact, you have to genuinely care about the issues that plague your audience by being empathetic.
- Talk to them.
- Find out what those issues are.
**Grab my Guide To Blogging For Business Owners HERE
Content Marketing as an Exchange of Value
Content marketing is about facilitating an exchange of value between business and consumer.
Because the more value your business provides, the more it improves your customer’s lives and the more fulfillment they get.
By attributing this fulfillment to your business, they will build trust and establish a connection with your brand.
As they trust and connect with your brand more and more, they see it as their number one choice to seek those specific services.
This is so powerful because it goes above and beyond everything out there, it provides a new perspective people haven’t seen before, and it changes a part of someone’s life that matters to them.
Valuable Content Educates Your Audience
- Combine multiple forms of media to give your reader a full sensory experience for example:
- Images that relate to what you’re discussing
- Videos that further dissect the topic
- Infographics to organize information into a nice visual format
- Screenshots to not only tell the reader what to do, but show them
- Links to other sources of valuable content that will deepen the reader’s understanding
- Educate the reader to do business with you, right up to the level just below your paid services.
- Teach them so much that their only logical next step is to seek your services.
- When it comes right down to it, you’re dealing with people.
- Your ROI is people.
- Your social shares are people.
- Your sales, your subscriptions, your comments; it’s all people.
What All of This Means for Your Business
- It’s time to ask yourself some tough questions:
- What is the purpose of your business?
- Why does your business exist?
- What is the supreme value you’re providing?
- Who will get the most out of this value?
- How are you going to provide it to them?
- Are you hitting the right pain points with your audience?
- Will your content resonate?
- Who are the people you can help out the most?
- Who needs and craves your services in their lives?
- How much do you genuinely care about your audience (the people you serve) ?
**Grab my Guide To Blogging For Business Owners HERE
Once you can honestly and completely answer these questions, you will have a framework laid out for a content marketing strategy that grows your business, and that’s a business that makes the world a better place….and that’s what it’s all about 🙂
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To Your Sucess,