The Art of Writing Great Google+ Posts
Writing Great Google+ Posts
Today, I am going to share some fantastic value from author/blogger Demian Farnworth, where he will teach you how to create Google+ posts that get lots and lots of attention , shared, and comments.
Let’s get down to the quick and dirty now shall we?
Here are 5 tips for writing Google+ posts that get shared …
1. The image
- Google+ is a lot like a blog, but it’s also a lot like Pinterest where the image rules.
- An image can make or break your post.
- Choosing a good image for non-designers boils down to this: know where to look.
Follow all the headline writing rules … like the four Us:
Keep your headline under 60 characters
3. First sentence (pay attention … this is crucial)
- Your first sentence has to be a gripping teaser to get people to click “Read More.”
- A good opening will get your post read.
- A bad opening will get your post ignored.
- It helps to get straight to the point:
- Find the hook.
- Just like in copywriting, your first sentence is one of the most important elements of your Google+ post.
4. Body copy
- Here are the guidelines that apply to writing blog posts that Google loves applies to how you write your Google+ posts.
Google+ doesn’t give you much in the way of formatting, but you can format your posts with these four tips:
- Bold: Use asterisks around a word to bold it. Or around your headline — which amounts to the first sentence of your post.
- Italics: Use underscores around the word/s you want to italicize.
- Strikeout: Run a line through a word or sentence (strikethrough) by putting hypens around that word or sentence.
- Bullets: If you want a list to stand out in a Google+ post, hit your space bar, enter a hypen, and then hit your space bar again. This is primitive, but it works.
Keep in mind: you can always edit your posts once you publish.
5. Choose and share with your audience
- Knowing your audience is critical to high interaction and conversion.
- One of the beauties and distinct differences from other social networks are Google+ Circles.
- Google allows you to segment your audience with specific Circles.
- Circles allow you to build audiences around a common interest.
Here is just a few ideas of what kind of content you should share:
- Share niche ideas that might not float on your blog.
- Write responses to other people’s Google+ posts or online articles (don’t just share a link … write a commentary).
- Test new ideas on Google+ — then re-create on your own blog.
- Treat it like a travel journal.
There you have it, the nuts and bolts of publishing great content on Google+.
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