Writing Tweaks That Will Propel You To Copywriting Mastery

12 Simple Writing Tweaks That Will Propel You To Copywriting Mastery


Writing isn’t a talent—it’s a skill.  A skill you can develop, refine, and improve.

Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.

So, how do you master copywriting?

Here are 12 powerful writing tweaks by Neil Patel that will help propel you to becoming a copywriting master

1. Use you instead of we or us

Your copy shouldn’t be about you.

It should be about the customer.

Using you means the copy is talking directly to the customer.

Show your readers how they’ll benefit.

2. Qualify

Qualify your value statements.

By making a list or a series of sections about benefits, you’ll communicate both quality and quantity.

Your customers will be able to see a clearer picture of what you can do for them.

3. Focus on your titles and headings…

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. – Legendary marketer David Ogilvy

Take a lesson from the master, and create the best titles and headings possible.

Whether you’re writing the main headline on a landing page or an email subject line, put some serious thought into it.

4. Write shorter sentences

Short sentences are powerful.

Short sentences catch your readers’ attention.

They’re easier to digest, and they help readers move through the content easily.

5. Brainstorm unique CTAs

Use your call to action to give your readers something different.

A great CTA lets readers know what they’re getting, and it gives them a great reason to click on it.

6. Use the power of reason

People like to feel they have a good reason for what they do.

Next time you ask your readers to do something, give them a reason to.

Using “because” is a good place to start.

7. Don’t be afraid of the word I

The more you sprinkle in references to yourself, the more you’ll be able to get personal and genuine with your readers.

Your readers are craving it.

Be yourself, and refer to yourself.

Just remember: it’s not about going on an ego trip.

It’s about being as honest and real as you can be in front of the people who matter—your readers.

8. Answer questions

Great copywriting provides all the answers a customer needs.

Your copy should tell the what, why, and how of your product.

That means preemptively answering most anticipated questions in the copy itself.

9. Read it aloud

Reading your writing aloud will help you identify places where the writing doesn’t flow.

If you trip over some words or stop to process the writing, you know it’s time to go back and fix those sections.

10. Use subheadings

Good writing needs visual contrast.

That means no walls of text and no dense copy.

Using subheadings to create subsections helps the reader digest the information and understand it more easily.

Make sure you state the main point of each section in the subheading.

11. Make friends with summaries

If someone’s made it to the end of your article, they should be rewarded.

One easy way to do that is to include a summary or a conclusion at the end.

You can write a list reminding your readers of the most important facts in the article.

Readers will be more likely to remember that important stuff, and it’s also convenient for them.

12. End with a bang

End your articles with questions that start a conversation, and respond to comments.

You’ll create a strong community, and your readers will appreciate it.

To Summarize

You don’t need years of study to become a master copywriter.

But you do need to practice.

And you need to practice a lot.

Your writing will only get better if you take the time to refine it.

Every day, make it your goal to write something, even if it’s not much.


What is your biggest writing challenge?


If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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63 Replies to “Writing Tweaks That Will Propel You To Copywriting Mastery”

  1. The using “you” rather than “we” or “us” really got me, Joan. That’s something I’ve struggled with in my blog–which works best. Thank you for answering that question! I’ll be taking your advice 🙂

  2. Thank you for some great tips, Joan.

    I do use “you” (at least when I remember) except if I’m talking about mistakes people may make – then I’ll use we or us. For example: “It’s tempting for us to want as many social media followers as possible, and concentrate on quantity over quality ….”

  3. I think shorter sentences are good but they don’t all have to be short. I use the Fleischer checker to see that my writing is at a level that most can understand because that’s the point, to make it clear. YES on the headings, so helpful to have these to make it easier to skim but easy on the overuse of bold faced words as it has an alternate effect. YES on remembering that it isn’t about us but the reader. Super tips

  4. My biggest writing challenge is sales copy! UGH! If only I didn’t have to sell to make money… 🙂 I’ve started to read my blog by looking at the headline, sub-headings, and images only to see if it is skimmable. Great tips here! I like the one about ending with a bang. I need to improve my summaries/endings. Good stuff.

  5. Hello Joan, Great tips here my friend, I used to read all my articles out-loud HUM? I wonder when I lost that habit? Thanks for the reminder. I will start doing this again.
    Great Share!
    Chery :))

  6. Some of the tips I use – and several others I need to start. I must keep this for reference. Neil Patel does share some valuable insights and you are great at condensing it and adding in a few more. Good stuff.

  7. Hey Joan,

    It is really very interesting as well as informative post and many things makes me brush up for better delivery of content to our readers or audience. Heading and highlighting style is really required to make our blog attractive to audience.

    Sentences which are short in nature have high impact on readers because it become very easy for them to clear about whole scenario. Eventually, thanks for sharing your worthy information with us.

    With best wishes,

    Amar kumar

  8. Hi Joan. I wonder if Neil Patel always knew he’d be such an online star? These are great tips. I’m always working to improve my writing and my blog, and it’s nice to pick up tips like these. Thanks so much for sharing.

  9. My biggest challenge as a writer is always having too much to say and that results in longish sentences. I use the Yoast SEO plugin which points out which ones need shortening, so I do spend a lot of time editing my pieces down. I also focus on sub-headings, graphics and headlines. The idea of a summary is interesting and I’ll think about that Joan, as I don’t see my type of writing as needing summaries. Food for thought though. Thanks for the great tips! As writers, we all can use some reminders to keep our pieces crisp and on point for readers.

    1. You are welcome Beverley! Thank you for your awesome comment and feedback 🙂 I do agree with you that as writers, we all need some reminders to ensure that we keep our articles on point for our readers 🙂

  10. These are great tips Joan. Some of them are common sense when you’ve been creating content for awhile, but at the same time easy to forget when you’re just focused on making a deadline. Thanks!

  11. These are all great tips! My favorite is #9 – Read it out loud. You can catch so many little things in the flow of your copy when you read that you don’t always see when you skim over it on the screen. Thanks for this list!

  12. Hello Joan,

    You have made so many good points here.

    Im still learning to have a high level of writing skills.

    I love the piece where you talk about using the word YOU!


  13. Love these tips. What I find is that new college grads tend to write like they are writing a term paper and writing for a blog is much different. I also love your suggestion about owning the “I” , you don’t need to say “we” if there is only one of you!

  14. I appreciate these writing tweaks, Joan. Using YOU instead of we or us or I is key. I’m revamping my website with this in mind (as I write this). I have challenges getting started and being persuasive. I think all your tips are valuable. Summarizing and using headlines appropriately really make or break copy, in my opinion.

  15. I blog often and I seriously appreciate your
    content. Your article has truly peaked my interest. I
    am going to book mark your site andd keep checking for new
    information about once per week. I subscribed to your RSS feed too.

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