12 Simple Writing Tweaks That Will Propel You To Copywriting Mastery
Writing isn’t a talent—it’s a skill. A skill you can develop, refine, and improve.
Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.
So, how do you master copywriting?
Here are 12 powerful writing tweaks by Neil Patel that will help propel you to becoming a copywriting master
1. Use you instead of we or us
Your copy shouldn’t be about you.
It should be about the customer.
Using you means the copy is talking directly to the customer.
Show your readers how they’ll benefit.
Qualify your value statements.
By making a list or a series of sections about benefits, you’ll communicate both quality and quantity.
Your customers will be able to see a clearer picture of what you can do for them.
3. Focus on your titles and headings…
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. – Legendary marketer David Ogilvy
Take a lesson from the master, and create the best titles and headings possible.
Whether you’re writing the main headline on a landing page or an email subject line, put some serious thought into it.
4. Write shorter sentences
Short sentences are powerful.
Short sentences catch your readers’ attention.
They’re easier to digest, and they help readers move through the content easily.
5. Brainstorm unique CTAs
Use your call to action to give your readers something different.
A great CTA lets readers know what they’re getting, and it gives them a great reason to click on it.
6. Use the power of reason
People like to feel they have a good reason for what they do.
Next time you ask your readers to do something, give them a reason to.
Using “because” is a good place to start.
7. Don’t be afraid of the word I
The more you sprinkle in references to yourself, the more you’ll be able to get personal and genuine with your readers.
Your readers are craving it.
Be yourself, and refer to yourself.
Just remember: it’s not about going on an ego trip.
It’s about being as honest and real as you can be in front of the people who matter—your readers.
8. Answer questions
Great copywriting provides all the answers a customer needs.
Your copy should tell the what, why, and how of your product.
That means preemptively answering most anticipated questions in the copy itself.
9. Read it aloud
Reading your writing aloud will help you identify places where the writing doesn’t flow.
If you trip over some words or stop to process the writing, you know it’s time to go back and fix those sections.
10. Use subheadings
Good writing needs visual contrast.
That means no walls of text and no dense copy.
Using subheadings to create subsections helps the reader digest the information and understand it more easily.
Make sure you state the main point of each section in the subheading.
11. Make friends with summaries
If someone’s made it to the end of your article, they should be rewarded.
One easy way to do that is to include a summary or a conclusion at the end.
You can write a list reminding your readers of the most important facts in the article.
Readers will be more likely to remember that important stuff, and it’s also convenient for them.
12. End with a bang
End your articles with questions that start a conversation, and respond to comments.
You’ll create a strong community, and your readers will appreciate it.
You don’t need years of study to become a master copywriter.
But you do need to practice.
And you need to practice a lot.
Your writing will only get better if you take the time to refine it.
Every day, make it your goal to write something, even if it’s not much.
What is your biggest writing challenge?
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To Your Success,